Overview Salaries

Marketing Consultant Salaries

Updated on Apr 10, 2026
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Salary

How much does a Marketing Consultant make?

The average salary for a Marketing Consultant is $84,547 per year in the US.
Yearly
Monthly
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Hourly
Graph depicting the yearly salary distribution for Marketing Consultant positions, showing an average salary of $84,547 with varying distribution percentages across salary ranges.
Graph depicting the monthly salary distribution for Marketing Consultant positions, showing an average salary of $84,547 with varying distribution percentages across salary ranges.
Graph depicting the weekly salary distribution for Marketing Consultant positions, showing an average salary of $84,547 with varying distribution percentages across salary ranges.
Graph depicting the hourly salary distribution for Marketing Consultant positions, showing an average salary of $84,547 with varying distribution percentages across salary ranges.

Marketing consultants help businesses improve their marketing strategies. They work with companies to understand their market and find ways to reach more customers. Marketing consultants make a good salary because they have important skills and knowledge.


The average yearly salary for a marketing consultant is about $84,547. This means that many consultants earn around this amount each year. Some earn less, while others earn much more. The highest earners make around $183,300 a year. A marketing consultant's salary can depend on their experience, the industry they work in, and the size of the company they work for. Some marketing consultants also earn bonuses, which can increase their total yearly income.


Here is a breakdown of the salaries:

  • The lowest 10% earn $32,000 or less.
  • The next 10% earn between $32,000 and $45,755.
  • The next 12.83% earn between $45,755 and $59,509.
  • The next 10.32% earn between $59,509 and $73,264.
  • The next 9.26% earn between $73,264 and $87,018.
  • The next 2.78% earn between $87,018 and $100,773.
  • The next 3.97% earn between $100,773 and $114,527.
  • The next 12.57% earn between $114,527 and $128,282.
  • The next 3.70% earn between $128,282 and $142,036.
  • The next 5.95% earn between $142,036 and $155,791.
  • The top 0.53% earn $155,791 or more.
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What are the highest paying cities for a Marketing Consultant?

Marketing consultants can earn top dollar in several key cities. San Francisco, CA, offers the highest average salary, attracting many professionals. Other top-paying cities include Boston, MA, and Austin, TX, where consultants find great opportunities. Additionally, Chicago, IL, and Charlotte, NC, also provide strong earning potential for marketing consultants. Cities like San Diego, CA, and Atlanta, GA, offer competitive salaries, making them attractive locations for this career path.
Graph displaying highest paying cities salaries for Marketing Consultant jobs, highlighting San Francisco, CA with the highest at $146,484 and Peoria, IL with the lowest at $80,814.

  1. San Francisco, CA
    Average Salary: $146,484
    San Francisco offers dynamic opportunities in tech and finance. Companies like Salesforce and Google value marketing expertise. This city thrives on innovation, making it a great place for creative marketing strategies.
    Find Marketing Consultant jobs in San Francisco, CA


  2. Boston, MA
    Average Salary: $125,575
    Boston blends tradition with modern business. Marketing consultants here work with top firms like General Electric and Liberty Mutual. The city's rich history and business environment offer unique marketing challenges.
    Find Marketing Consultant jobs in Boston, MA


  3. Austin, TX
    Average Salary: $124,340
    Austin’s vibrant culture makes it a hub for tech and startups. Working here means advising companies like Dell and Oracle. The city’s energetic atmosphere fuels creative marketing ideas.
    Find Marketing Consultant jobs in Austin, TX


  4. Chicago, IL
    Average Salary: $118,203
    Chicago’s business scene is robust with companies like McDonald's and Boeing. Marketing consultants here benefit from a diverse market and a strong network of professionals. The city's iconic skyline provides a backdrop for impactful campaigns.
    Find Marketing Consultant jobs in Chicago, IL


  5. Charlotte, NC
    Average Salary: $113,562
    Charlotte is a banking and finance center. Companies like Bank of America and Wells Fargo need strong marketing strategies. The city offers a balanced mix of tradition and growth, ideal for innovative marketing approaches.
    Find Marketing Consultant jobs in Charlotte, NC


  6. San Diego, CA
    Average Salary: $103,792
    San Diego combines beach beauty with business. Firms like Qualcomm and Sony look for marketing expertise. The laid-back lifestyle and warm climate make for a pleasant work environment.
    Find Marketing Consultant jobs in San Diego, CA


  7. Atlanta, GA
    Average Salary: $96,608
    Atlanta is a transportation and media hub. Companies like Coca-Cola and Delta Air Lines benefit from marketing consultants. The city’s diverse culture enriches marketing strategies and campaigns.
    Find Marketing Consultant jobs in Atlanta, GA


  8. Los Angeles, CA
    Average Salary: $94,454
    Los Angeles thrives on entertainment and media. Working with giants like Disney and Netflix offers exciting challenges. The city’s diverse population provides a wide market for creative marketing.
    Find Marketing Consultant jobs in Los Angeles, CA


  9. Columbus, OH
    Average Salary: $89,328
    Columbus is a growing business center. Companies here value marketing consultants. The city’s strong education system and supportive business environment make it a great place to work.
    Find Marketing Consultant jobs in Columbus, OH


  10. Peoria, IL
    Average Salary: $80,814
    Peoria offers a smaller, yet supportive business environment. Local companies rely on marketing consultants for growth. The city’s strong community spirit and lower living costs make it an attractive option.
    Find Marketing Consultant jobs in Peoria, IL

What are the best companies a Marketing Consultant can work for?

Marketing Consultant positions offer lucrative opportunities at several top companies. Kaiser Permanente leads the way with an average salary of $142,881. Joining industry giants like Wells Fargo, Caterpillar, and Accenture can also provide strong compensation packages, with average salaries reaching up to $140,574. Prospective consultants should consider companies like MassMutual and Beacon of Hope Hospice, which offer competitive salaries of $125,659 and $90,588, respectively. These positions not only promise high earnings but also valuable career growth.
Graph displaying best paying company salaries for Marketing Consultant jobs, highlighting Kaiser Permanente with the highest at $142,881 and ASPEN SQUARE MANAGEMENT with the lowest at $36,865.

  1. Kaiser Permanente
    Average Salary: $142,881
    Kaiser Permanente offers rewarding Marketing Consultant roles in California, Colorado, and Washington. They focus on health care services, and consultants play a key role in enhancing brand presence and customer engagement.


  2. Wells Fargo
    Average Salary: $140,574
    Wells Fargo provides competitive salaries for Marketing Consultants across the United States. They specialize in financial services and need consultants to help with marketing strategies and customer outreach.


  3. Caterpillar
    Average Salary: $134,596
    Caterpillar is a global leader in heavy machinery. Marketing Consultants at Caterpillar work in Illinois, Pennsylvania, and various international locations, focusing on product marketing and customer engagement.


  4. Accenture
    Average Salary: $133,064
    Accenture offers exciting opportunities for Marketing Consultants worldwide. They work in technology and consulting, and consultants help clients with strategic marketing and digital transformation.


  5. MassMutual
    Average Salary: $125,659
    MassMutual, a leading life insurance company, provides good salaries for Marketing Consultants in Massachusetts and Connecticut. They need consultants to develop marketing strategies and improve customer experience.


  6. Beacon of Hope Hospice
    Average Salary: $90,588
    Beacon of Hope Hospice offers roles for Marketing Consultants in hospice care. They focus on providing compassionate care and need consultants to enhance their marketing efforts and community outreach.


  7. LPL Financial
    Average Salary: $84,298
    LPL Financial offers competitive pay for Marketing Consultants in financial services. They need consultants to help with marketing strategies and client engagement.


  8. KeyBank
    Average Salary: $80,250
    KeyBank offers Marketing Consultant roles across multiple states. They need consultants to develop marketing strategies and improve customer experience in the banking sector.


  9. Grady Management Inc
    Average Salary: $41,778
    Grady Management Inc provides Marketing Consultant roles in Atlanta, Georgia. They work in the healthcare sector and need consultants to develop marketing strategies and improve community outreach.


  10. ASPEN SQUARE MANAGEMENT
    Average Salary: $36,865
    ASPEN SQUARE MANAGEMENT offers Marketing Consultant roles in various locations. They need consultants to help with marketing strategies and client engagement in the real estate sector.

How to earn more as a Marketing Consultant?

Marketing consultants have many opportunities to earn more. They can choose to work with a larger client base or take on more projects. They can also earn more by gaining new skills or certifications. Each step can lead to higher pay and more job satisfaction.

To increase earnings, marketing consultants should focus on a few key areas. These include building a strong network, specializing in a niche, and continuously improving their skills. Each of these factors can lead to more opportunities and higher income.

Consider these strategies:

  1. Network with other professionals: Building a strong network can lead to more job referrals and opportunities. Attend industry events, join professional organizations, and connect with others on LinkedIn.
  2. Specialize in a niche: Focusing on a specific area of marketing can make a consultant more valuable. Whether it is social media, SEO, or content creation, specializing can help command higher fees.
  3. Get certified: Obtaining certifications in areas such as Google Analytics or HubSpot can boost credibility and open doors to higher-paying clients.
  4. Increase hourly rates: As skills and experience grow, raising rates can lead to higher income. Charging more can reflect the consultant's value and expertise.
  5. Take on more clients: Increasing the number of clients can directly boost income. However, it is important to manage workload to maintain quality.

Currently 104 Marketing Consultant job openings, nationwide.

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How's the job market for a Marketing Consultant in the US?

Learn what a Marketing Consultant does, how to become one, and understand the job outlook. Get simple steps to start your career as a Marketing Consultant today.
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Marketing Consultant
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