Overview Salaries

Marketing Manager Salaries

Updated on Nov 10, 2025
Position
Salary

How much does a Marketing Manager make?

The average salary for a Marketing Manager is $92,876 per year in the US.
Yearly
Monthly
Weekly
Hourly
Graph depicting the yearly salary distribution for Marketing Manager positions, showing an average salary of $92,876 with varying distribution percentages across salary ranges.
Graph depicting the monthly salary distribution for Marketing Manager positions, showing an average salary of $92,876 with varying distribution percentages across salary ranges.
Graph depicting the weekly salary distribution for Marketing Manager positions, showing an average salary of $92,876 with varying distribution percentages across salary ranges.
Graph depicting the hourly salary distribution for Marketing Manager positions, showing an average salary of $92,876 with varying distribution percentages across salary ranges.

Marketing managers play a key role in helping companies reach their target audience. They plan and execute marketing campaigns, analyze market trends, and work with teams to boost sales. Their work is vital, and it shows in their pay. The average yearly salary for a marketing manager is around $92,876. This means that many marketing managers earn a good living.

The salary for marketing managers can vary based on experience, location, and the size of the company. Those with more experience and in larger companies often earn more. Here are some common salary ranges:

  • The lowest 10% earn about $40,000 a year.
  • The next 20% earn between $53,455 and $80,364.
  • The middle 30% earn between $80,364 and $107,273.
  • The next 20% earn between $107,273 and $134,182.
  • The top 10% earn over $134,182 a year.

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What are the highest paying cities for a Marketing Manager?

Marketing Managers in San Francisco, CA, enjoy some of the highest salaries in the nation. With an average salary of $131,425, this city offers lucrative opportunities. San Jose, CA, follows closely with an average salary of $126,177, making it another top choice for professionals. Other cities like San Diego, CA, and Seattle, WA, also offer competitive salaries. San Diego, CA, pays an average of $113,788, while Seattle, WA, pays $107,136. These cities provide excellent career prospects for Marketing Managers.
Graph displaying highest paying cities salaries for Marketing Manager jobs, highlighting San Francisco, CA with the highest at $131,425 and Detroit, MI with the lowest at $97,013.

  1. San Francisco, CA
    Average Salary: $131,425
    In San Francisco, marketing professionals thrive in a tech-driven environment. Companies like Google and Salesforce offer dynamic opportunities. The city's vibrant culture enhances creative marketing strategies.
    Find Marketing Manager jobs in San Francisco, CA


  2. San Jose, CA
    Average Salary: $126,177
    San Jose is a hub for tech companies, making it a great place for marketing managers. Firms like Adobe and eBay provide innovative challenges. The city's fast-paced environment keeps marketing efforts fresh and exciting.
    Find Marketing Manager jobs in San Jose, CA


  3. Modesto, CA
    Average Salary: $119,700
    Modesto offers a more relaxed pace for marketing managers. Companies like Ceres, Inc. and Grace Brands provide stable opportunities. The community-focused environment allows for strong local marketing initiatives.
    Find Marketing Manager jobs in Modesto, CA


  4. San Diego, CA
    Average Salary: $113,788
    San Diego combines a beautiful lifestyle with strong marketing opportunities. Companies like Qualcomm and Callaway Golf offer diverse challenges. The city's sunny climate and outdoor activities enrich the work-life balance.
    Find Marketing Manager jobs in San Diego, CA


  5. Seattle, WA
    Average Salary: $107,136
    Seattle is a tech-savvy city with great marketing roles. Companies like Amazon and Microsoft provide cutting-edge opportunities. The city's innovative spirit drives creative marketing solutions.
    Find Marketing Manager jobs in Seattle, WA


  6. Los Angeles, CA
    Average Salary: $105,392
    Los Angeles offers a vibrant market for marketing managers. Companies like Disney and Warner Bros. provide dynamic opportunities. The city's diverse culture and entertainment industry offer unique marketing challenges.
    Find Marketing Manager jobs in Los Angeles, CA


  7. Stamford, CT
    Average Salary: $104,339
    Stamford is a hub for finance and insurance companies, offering solid marketing positions. Firms like United Technologies and Charter Communications provide stable opportunities. The city's professional environment supports career growth.
    Find Marketing Manager jobs in Stamford, CT


  8. Boston, MA
    Average Salary: $102,942
    Boston offers a rich history and strong marketing opportunities. Companies like General Electric and Liberty Mutual provide diverse challenges. The city's academic and business environment fosters innovative marketing strategies.
    Find Marketing Manager jobs in Boston, MA


  9. Hartford, CT
    Average Salary: $99,500
    Hartford is a center for insurance and financial services, offering stable marketing roles. Companies like Aetna and Travelers provide solid opportunities. The city's business-friendly environment supports career development.
    Find Marketing Manager jobs in Hartford, CT


  10. Detroit, MI
    Average Salary: $97,013
    Detroit is experiencing a resurgence, offering unique marketing opportunities. Companies like General Motors and Ford provide innovative challenges. The city's rich history and cultural scene enrich marketing efforts.
    Find Marketing Manager jobs in Detroit, MI

What are the best companies a Marketing Manager can work for?

Marketing Managers can find top-paying jobs at companies like Netflix, Bausch & Lomb, and Intuit. These companies offer competitive salaries, making them attractive to job seekers. For example, Netflix pays an average of $262,500, while Bausch & Lomb and Intuit offer around $212,500 and $200,727, respectively.
Graph displaying best paying company salaries for Marketing Manager jobs, highlighting Netflix with the highest at $262,500 and Abbott with the lowest at $170,828.

  1. Netflix
    Average Salary: $262,500
    Netflix offers exciting Marketing Manager roles with a focus on digital marketing and brand strategy. The company operates globally, with major offices in Los Gatos, California, and international locations in Europe and Asia.


  2. Bausch & Lomb
    Average Salary: $212,500
    Bausch & Lomb provides Marketing Manager positions that emphasize consumer and professional marketing. The company has a strong presence in the United States, with headquarters in Bridgewater, New Jersey, and additional offices in Canada and Europe.


  3. Intuit
    Average Salary: $200,727
    Intuit offers Marketing Manager jobs that focus on innovative marketing strategies for financial software. The company is headquartered in Mountain View, California, and has a global reach with offices in Canada, the UK, and India.


  4. Apple
    Average Salary: $194,839
    Apple provides Marketing Manager positions with a focus on product marketing and brand management. The company is headquartered in Cupertino, California, and has a worldwide presence with offices in Europe, Asia, and Australia.


  5. Accenture
    Average Salary: $194,100
    Accenture offers Marketing Manager roles that emphasize strategic marketing and client engagement. The company operates globally, with headquarters in Dublin, Ireland, and offices in over 50 countries.


  6. NVIDIA
    Average Salary: $184,813
    NVIDIA provides Marketing Manager jobs that focus on technology marketing and brand development. The company is headquartered in Santa Clara, California, and has a global presence with offices in Europe, Asia, and the Middle East.


  7. SAP
    Average Salary: $180,033
    SAP offers Marketing Manager positions that emphasize enterprise software marketing. The company is headquartered in Walldorf, Germany, and has a global presence with offices in the United States, Asia, and Latin America.


  8. Cloud Software Group
    Average Salary: $172,081
    Cloud Software Group provides Marketing Manager roles that focus on cloud-based software solutions. The company is headquartered in San Francisco, California, and has a global reach with offices in Europe and Asia.


  9. Qualcomm
    Average Salary: $171,382
    Qualcomm offers Marketing Manager jobs that emphasize wireless technology marketing. The company is headquartered in San Diego, California, and has a global presence with offices in Asia, Europe, and the Middle East.


  10. Abbott
    Average Salary: $170,828
    Abbott provides Marketing Manager positions that focus on healthcare and nutrition marketing. The company is headquartered in Abbott Park, Illinois, and has a global presence with offices in Europe, Asia, and Latin America.

How to earn more as a Marketing Manager?

Marketing Managers can increase their earnings by focusing on several key areas. They should aim to enhance their skills and knowledge to stay ahead in the industry. Attending workshops, obtaining certifications, and pursuing advanced degrees can make a significant difference. Networking with other professionals can also open up new opportunities and lead to higher-paying positions.

Experience and a strong track record of success are crucial. Marketing Managers who can demonstrate their ability to drive results and deliver on key performance indicators often command higher salaries. Taking on leadership roles, managing larger teams, and achieving measurable goals can all contribute to higher earnings. Additionally, being adaptable and open to new technologies and marketing strategies can make a Marketing Manager more valuable to potential employers.

Marketing Managers can also explore different industries and sectors. Some industries offer higher compensation due to the competitive nature of their markets. Specializing in high-demand areas such as digital marketing, data analytics, or brand management can also lead to higher pay. Seeking out roles in growing companies or startups can provide opportunities for rapid career advancement and increased earnings.

Here are five factors to consider for earning more as a Marketing Manager:

  1. Skill Enhancement: Continuously improve skills through training and certifications.
  2. Networking: Build connections with other professionals to discover new opportunities.
  3. Experience: Gain experience in leadership roles and achieve measurable results.
  4. Adaptability: Stay updated with new technologies and marketing strategies.
  5. Industry Specialization: Focus on high-demand areas and industries with higher compensation.

Currently 2,355 Marketing Manager job openings, nationwide.

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How's the job market for a Marketing Manager in the US?

Learn what a Marketing Manager does, how to become one, and understand the job outlook. Get simple steps to start your career as a Marketing Manager today.
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