How much does a Marketing Manager make?
Marketing Managers play a key role in helping companies reach their target audience. They plan and execute marketing campaigns, analyze market trends, and work to boost brand awareness. Their efforts often lead to increased sales and customer loyalty. The average yearly salary for a Marketing Manager is $90,153. This figure can vary based on experience, location, and the size of the company.
The salary range for Marketing Managers can be quite broad. The lowest 10% earn less than $40,350, while the highest 10% earn more than $175,000. Here is a breakdown of the salary distribution:
- 10% earn less than $40,350
- 20% earn between $40,350 and $64,832
- 30% earn between $64,832 and $89,314
- 40% earn between $89,314 and $113,795
- 50% earn between $113,795 and $138,277
- 60% earn between $138,277 and $162,759
- 70% earn between $162,759 and $175,000
What are the highest paying cities for a Marketing Manager?

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San Francisco, CA
Average Salary: $127,678
In San Francisco, marketing professionals thrive in a tech-driven environment. With companies like Google and Salesforce, marketing managers lead innovative campaigns. The city offers a dynamic market for creative marketing strategies.
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San Jose, CA
Average Salary: $121,548
San Jose is a hub for tech companies, making it a prime location for marketing managers. Working with giants like Apple and Adobe, professionals here craft cutting-edge marketing plans. The city's vibrant culture enhances marketing efforts.
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Modesto, CA
Average Salary: $108,715
Modesto provides a more relaxed environment for marketing managers. With companies like Ceres and Grace, professionals here focus on community-driven marketing. The city offers a supportive atmosphere for marketing initiatives.
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San Diego, CA
Average Salary: $105,896
San Diego offers a blend of beach lifestyle and business opportunities. Marketing managers here work with companies like Qualcomm and biotech firms. The city's diverse market allows for varied marketing strategies.
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Seattle, WA
Average Salary: $103,253
Seattle is a tech powerhouse, home to companies like Amazon and Microsoft. Marketing managers here lead impactful campaigns. The city's innovative spirit drives creative marketing solutions.
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Stamford, CT
Average Salary: $102,395
Stamford offers a mix of corporate and financial opportunities. Marketing managers work with companies like United Technologies and insurance firms. The city's professional environment supports strategic marketing efforts.
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Los Angeles, CA
Average Salary: $100,208
Los Angeles is a media and entertainment capital. Marketing managers here work with studios and media companies. The city's vibrant culture provides a rich backdrop for creative marketing campaigns.
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Boston, MA
Average Salary: $98,719
Boston is a hub for education and healthcare. Marketing managers here work with top universities and biotech firms. The city's rich history and innovation drive diverse marketing strategies.
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Boulder, CO
Average Salary: $94,722
Boulder offers a unique blend of outdoor lifestyle and tech innovation. Marketing managers here work with companies like Google and outdoor brands. The city's active community supports engaging marketing efforts.
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Lubbock, TX
Average Salary: $93,728
Lubbock provides a supportive environment for marketing managers. With companies like ExxonMobil and agricultural firms, professionals here focus on regional marketing. The city's strong community ties enhance marketing initiatives.
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What are the best companies a Marketing Manager can work for?

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Squarespace
Average Salary: $193,795
Squarespace offers Marketing Manager roles with a focus on digital marketing, brand strategy, and customer engagement. The company operates globally, with headquarters in New York City and offices in various locations.
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Intuit
Average Salary: $193,466
Intuit provides Marketing Manager positions that involve developing marketing strategies for financial software products. The company has offices in Mountain View, California, and other locations worldwide.
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Apple
Average Salary: $191,908
Apple offers Marketing Manager jobs focused on product marketing, brand management, and market research. The company operates globally, with its headquarters in Cupertino, California, and offices in many countries.
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NVIDIA
Average Salary: $182,300
NVIDIA provides Marketing Manager roles that include developing marketing strategies for graphics and computing products. The company has offices in Santa Clara, California, and other locations worldwide.
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Abbott
Average Salary: $173,600
Abbott offers Marketing Manager positions that focus on healthcare product marketing and brand strategy. The company operates globally, with headquarters in Abbott Park, Illinois, and offices in many countries.
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Qualcomm
Average Salary: $171,382
Qualcomm provides Marketing Manager roles that involve developing marketing strategies for wireless technology products. The company has offices in San Diego, California, and other locations worldwide.
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Cloud Software Group
Average Salary: $164,216
Cloud Software Group offers Marketing Manager positions that focus on cloud-based software solutions. The company operates globally, with headquarters in San Francisco, California, and offices in various locations.
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Stryker
Average Salary: $163,908
Stryker provides Marketing Manager roles that involve developing marketing strategies for medical devices. The company operates globally, with headquarters in Kalamazoo, Michigan, and offices in many countries.
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FB Doors
Average Salary: $163,500
FB Doors offers Marketing Manager positions that focus on door and window product marketing. The company operates globally, with headquarters in Houston, Texas, and offices in various locations.
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Google
Average Salary: $162,759
Google provides Marketing Manager roles that involve developing marketing strategies for search and advertising products. The company operates globally, with headquarters in Mountain View, California, and offices in many countries.
How to earn more as a Marketing Manager?
Marketing Managers can increase their earnings by focusing on several key areas. They should aim to enhance their skills and knowledge to stay ahead in the industry. Attending workshops, obtaining certifications, and pursuing advanced degrees can make a significant difference. Networking with other professionals can also open up new opportunities and lead to higher-paying positions.
Experience and a strong track record of successful campaigns can lead to promotions and higher salaries. Marketing Managers should aim to take on leadership roles and manage larger teams. This not only increases their responsibilities but also their earning potential. Here are some factors to consider:
- Education and Certifications: Pursue higher education and relevant certifications to boost your qualifications.
- Networking: Build and maintain professional relationships to discover new opportunities.
- Experience: Gain more experience and demonstrate your ability to deliver results.
- Leadership: Take on leadership roles and manage larger teams to increase your responsibilities.
- Continuous Learning: Stay updated with the latest trends and technologies in marketing.