How much does a Marketing Manager make?
Marketing Managers play a key role in helping businesses grow. They plan marketing campaigns, analyze data, and manage budgets. The average yearly salary for a Marketing Manager is $92,088. This means they earn a solid income and can make a real impact in their companies.
Salaries can vary based on experience, location, and the company. Some Marketing Managers earn less than the average, while others earn much more. Here are some common salary ranges:
- 10th percentile: $36,000
- 25th percentile: $50,364
- 50th percentile: $79,091
- 75th percentile: $122,182
- 90th percentile: $165,273
What are the highest paying cities for a Marketing Manager?

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Modesto, CA
Average Salary: $136,259
Marketing roles in Modesto offer a blend of creativity and strategy. With companies like Farmers Insurance, job seekers can shape impactful campaigns. The city's growing tech sector provides diverse opportunities.
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San Francisco, CA
Average Salary: $136,047
San Francisco’s marketing scene is vibrant and tech-driven. Major firms like Salesforce and Uber offer dynamic roles. Professionals here enjoy a fast-paced environment with innovative projects.
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San Jose, CA
Average Salary: $128,116
San Jose is a hub for tech marketing. Companies like Adobe and LinkedIn provide cutting-edge challenges. Marketing managers here leverage data to craft compelling strategies.
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San Diego, CA
Average Salary: $124,040
San Diego’s marketing roles offer a mix of beach vibes and business. Companies like Qualcomm and Biogen seek creative thinkers. Professionals can enjoy a relaxed lifestyle while working hard.
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Lubbock, TX
Average Salary: $121,979
In Lubbock, marketing managers find a blend of community and business. With companies like PlainsCapital Bank, roles focus on local engagement. It’s a great place for networking and growth.
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Los Angeles, CA
Average Salary: $113,139
Los Angeles presents a diverse market for marketing professionals. Companies like Disney and Warner Bros. offer exciting opportunities. The city’s entertainment industry provides a unique edge.
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Seattle, WA
Average Salary: $112,214
Seattle’s marketing scene thrives in tech and innovation. Companies like Microsoft and Amazon look for strategic minds. Professionals here enjoy a balance of creativity and tech prowess.
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Hartford, CT
Average Salary: $110,443
Hartford offers a mix of finance and marketing. With companies like Aetna and Travelers, roles focus on strategic planning. It’s a great place for those who enjoy stability and growth.
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Stamford, CT
Average Salary: $109,413
Stamford presents a dynamic marketing environment. Companies like United Technologies and Charter Communications offer diverse roles. It’s a good place for professionals looking for corporate opportunities.
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Boston, MA
Average Salary: $108,011
Boston’s marketing roles are steeped in tradition and innovation. With companies like Fidelity and State Street, professionals shape impactful campaigns. The city’s rich history adds to the professional experience.
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What are the best companies a Marketing Manager can work for?

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Netflix
Average Salary: $270,000
Netflix offers exciting opportunities for Marketing Managers to drive the company’s global brand. With offices in Los Angeles, San Francisco, and around the world, this company provides a dynamic environment for marketing professionals. Marketing Managers at Netflix create campaigns that resonate with audiences worldwide.
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Cloud Software Group
Average Salary: $205,086
Cloud Software Group is a global leader in the cloud software industry. Marketing Managers work in locations such as Boston, New York, and London. They focus on developing and executing marketing strategies that drive business growth. The company’s innovative culture offers many opportunities for career advancement.
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Intuit
Average Salary: $200,845
Intuit offers a range of opportunities for Marketing Managers, with offices in Mountain View and other locations. They work on campaigns that promote Intuit's financial software solutions. Marketing Managers here are known for their creativity and ability to connect with customers effectively.
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Apple
Average Salary: $194,227
At Apple, Marketing Managers play a key role in promoting innovative products. With headquarters in Cupertino and offices worldwide, they create campaigns that highlight Apple's brand. Working here means being at the forefront of technology marketing.
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Caterpillar
Average Salary: $180,944
Caterpillar offers dynamic roles for Marketing Managers in Peoria and other locations. They focus on industrial machinery and equipment. Marketing Managers here develop strategies to drive sales and brand awareness in the global market.
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Abbott
Average Salary: $178,391
Abbott provides a range of opportunities for Marketing Managers in health and nutrition sectors. With offices in Chicago and beyond, they work on campaigns that enhance the company’s market presence. Marketing Managers at Abbott collaborate closely with research and development teams.
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Qualcomm
Average Salary: $175,864
Qualcomm offers exciting roles for Marketing Managers in San Diego and other locations. They focus on innovative wireless technology. Marketing Managers here create campaigns that highlight Qualcomm’s cutting-edge products.
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Accenture
Average Salary: $173,437
Accenture offers diverse opportunities for Marketing Managers in consulting and technology. With offices worldwide, they focus on helping businesses transform through marketing strategies. Marketing Managers at Accenture work on projects that drive business growth.
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Adobe
Average Salary: $169,811
Adobe provides creative roles for Marketing Managers in San Jose and other locations. They work on campaigns that promote Adobe’s creative software solutions. Marketing Managers here are known for their creativity and ability to connect with creative professionals.
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AbbVie
Average Salary: $167,806
AbbVie offers roles for Marketing Managers in North Chicago and beyond. They focus on healthcare and pharmaceuticals. Marketing Managers at AbbVie develop strategies to drive the company’s market presence in the healthcare sector.
How to earn more as a Marketing Manager?
Marketing Managers can increase their earnings by focusing on several key areas. They should aim to stay updated with the latest trends and technologies in marketing. Engaging in continuous learning will keep their skills sharp and relevant. This could involve attending workshops, taking online courses, or reading industry-specific publications.
Building a strong professional network can also lead to higher earning potential. Connections with other professionals can lead to job opportunities, collaborations, and insider knowledge about industry trends. Active participation in industry events, online forums, and social media groups will help expand this network. Marketing Managers who showcase their achievements can also gain recognition, which might lead to salary increases or promotions.
Here are five factors that can help Marketing Managers earn more:
- Education and Training: Complete relevant courses and certifications.
- Networking: Build and maintain professional relationships.
- Experience: Gain more years in the field and different roles.
- Performance: Consistently deliver results and exceed targets.
- Specialization: Focus on areas like digital marketing or data analytics.



