Overview Salaries

Marketing Manager Salaries

Updated on Dec 10, 2025
Position
Salary

How much does a Marketing Manager make?

The average salary for a Marketing Manager is $93,778 per year in the US.
Yearly
Monthly
Weekly
Hourly
Graph depicting the yearly salary distribution for Marketing Manager positions, showing an average salary of $93,778 with varying distribution percentages across salary ranges.
Graph depicting the monthly salary distribution for Marketing Manager positions, showing an average salary of $93,778 with varying distribution percentages across salary ranges.
Graph depicting the weekly salary distribution for Marketing Manager positions, showing an average salary of $93,778 with varying distribution percentages across salary ranges.
Graph depicting the hourly salary distribution for Marketing Manager positions, showing an average salary of $93,778 with varying distribution percentages across salary ranges.

Marketing Managers play a key role in helping companies reach their target audience. They plan and execute marketing campaigns, analyze market trends, and work to boost brand awareness. Their efforts often lead to increased sales and customer loyalty. The average yearly salary for a Marketing Manager is around $93,778. This figure can vary based on experience, location, and the size of the company.

Marketing Managers can earn different salaries depending on their experience and the industry. Entry-level managers may start with salaries around $40,000. As they gain experience, their salary can rise significantly. Top earners in the field can make over $190,000 per year. Some of the highest salaries come from industries like technology, finance, and healthcare. These sectors often have larger budgets and more complex marketing needs.

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What are the highest paying cities for a Marketing Manager?

Marketing Managers in San Francisco, CA, enjoy some of the highest salaries in the nation. With an average salary of $132,353, this city offers lucrative opportunities for those in the field. San Jose, CA, also provides a strong market, with Marketing Managers earning an average of $126,095. Other top cities include San Diego, CA, and Seattle, WA, where Marketing Managers earn around $115,543 and $107,795, respectively. These cities present excellent career prospects for professionals seeking competitive compensation.
Graph displaying highest paying cities salaries for Marketing Manager jobs, highlighting San Francisco, CA with the highest at $132,353 and Hartford, CT with the lowest at $101,411.

  1. San Francisco, CA
    Average Salary: $132,353
    In San Francisco, marketing roles thrive in a tech-driven environment. Companies like Salesforce and Slack offer dynamic opportunities. The city's vibrant culture enhances creative marketing strategies.
    Find Marketing Manager jobs in San Francisco, CA


  2. San Jose, CA
    Average Salary: $126,095
    San Jose, known as the Silicon Valley hub, offers exciting marketing positions. Firms like Adobe and eBay provide innovative challenges. The city's tech-savvy atmosphere fosters growth in marketing.
    Find Marketing Manager jobs in San Jose, CA


  3. Modesto, CA
    Average Salary: $124,343
    Modesto provides a mix of local and regional marketing opportunities. Companies like Grace and Blue Shield of California offer diverse roles. The city's growing business scene supports marketing professionals.
    Find Marketing Manager jobs in Modesto, CA


  4. San Diego, CA
    Average Salary: $115,543
    San Diego, with its strong biotech and tech sectors, offers vibrant marketing roles. Companies like Qualcomm and Illumina provide dynamic challenges. The city's beautiful setting enhances work-life balance.
    Find Marketing Manager jobs in San Diego, CA


  5. Seattle, WA
    Average Salary: $107,795
    Seattle's tech industry, led by Amazon and Microsoft, offers exciting marketing opportunities. The city's innovative spirit drives creative marketing strategies. The scenic backdrop adds to the professional experience.
    Find Marketing Manager jobs in Seattle, WA


  6. Lubbock, TX
    Average Salary: $107,221
    Lubbock provides a mix of local and regional marketing roles. Companies like Bayer and PlainsCapital offer diverse opportunities. The city's friendly environment supports professional growth.
    Find Marketing Manager jobs in Lubbock, TX


  7. Los Angeles, CA
    Average Salary: $106,196
    Los Angeles, a media and entertainment hub, offers diverse marketing roles. Firms like Disney and Warner Bros. provide dynamic challenges. The city's vibrant culture enhances creative marketing strategies.
    Find Marketing Manager jobs in Los Angeles, CA


  8. Stamford, CT
    Average Salary: $105,290
    Stamford, with its strong financial sector, offers robust marketing positions. Companies like United Technologies and Charter Communications provide innovative challenges. The city's professional atmosphere supports growth.
    Find Marketing Manager jobs in Stamford, CT


  9. Boston, MA
    Average Salary: $104,209
    Boston, a center for education and healthcare, offers diverse marketing roles. Firms like Biogen and Liberty Mutual provide dynamic opportunities. The city's rich history enhances the professional experience.
    Find Marketing Manager jobs in Boston, MA


  10. Hartford, CT
    Average Salary: $101,411
    Hartford, known as the insurance capital, offers robust marketing positions. Companies like Aetna and Travelers provide diverse opportunities. The city's growing business scene supports marketing professionals.
    Find Marketing Manager jobs in Hartford, CT

What are the best companies a Marketing Manager can work for?

Marketing Managers can find top-paying opportunities at Netflix, Bausch & Lomb, and Intuit. These companies offer competitive salaries, making them attractive for professionals in the field. Apple, Accenture, and other leading firms also provide excellent compensation packages for Marketing Managers.
Graph displaying best paying company salaries for Marketing Manager jobs, highlighting Netflix with the highest at $262,500 and Abbott with the lowest at $173,559.

  1. Netflix
    Average Salary: $262,500
    Netflix offers exciting Marketing Manager jobs with a focus on digital marketing. The company operates globally, with major offices in Los Angeles, California, and offices in many other countries.


  2. Bausch & Lomb
    Average Salary: $212,500
    Bausch & Lomb provides Marketing Manager positions that focus on consumer health products. The company has locations in Bridgewater, New Jersey, and operates worldwide.


  3. Intuit
    Average Salary: $203,701
    Intuit offers Marketing Manager roles that emphasize financial software. The company is based in Mountain View, California, and has offices in several other locations.


  4. Apple
    Average Salary: $197,779
    Apple provides Marketing Manager jobs that focus on consumer electronics. The company is headquartered in Cupertino, California, and has retail stores and offices around the world.


  5. Accenture
    Average Salary: $192,436
    Accenture offers Marketing Manager positions that focus on consulting services. The company operates globally, with major offices in Dublin, Ireland, and many other locations.


  6. NVIDIA
    Average Salary: $180,852
    NVIDIA offers Marketing Manager roles that focus on technology and gaming. The company is based in Santa Clara, California, and has offices in several other locations.


  7. SAP
    Average Salary: $179,408
    SAP provides Marketing Manager jobs that focus on enterprise software. The company is headquartered in Walldorf, Germany, and has offices in many other countries.


  8. Qualcomm
    Average Salary: $175,864
    Qualcomm offers Marketing Manager positions that focus on wireless technology. The company is based in San Diego, California, and has offices in several other locations.


  9. Caterpillar
    Average Salary: $175,586
    Caterpillar provides Marketing Manager roles that focus on heavy equipment. The company is headquartered in Deerfield, Illinois, and has operations worldwide.


  10. Abbott
    Average Salary: $173,559
    Abbott offers Marketing Manager jobs that focus on healthcare products. The company is based in Abbott Park, Illinois, and has offices in several other locations.

How to earn more as a Marketing Manager?

Marketing Managers have the chance to earn more by focusing on key areas that boost their value. They can increase their earnings by gaining experience, improving their skills, and taking on more responsibilities. Networking and staying updated with industry trends also play a big role in earning potential. By working in a high-demand industry or location, Marketing Managers can see higher salaries.

Here are some factors that can help Marketing Managers earn more:

  1. Experience: More years in the field often lead to higher pay.
  2. Skills: Mastering digital marketing, data analysis, and creative strategies can boost earnings.
  3. Responsibilities: Taking on leadership roles or managing larger teams can increase salary.
  4. Networking: Building a strong professional network can open up higher-paying opportunities.
  5. Industry and Location: Working in a high-demand area or industry can lead to higher pay.

Currently 2,062 Marketing Manager job openings, nationwide.

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How's the job market for a Marketing Manager in the US?

Learn what a Marketing Manager does, how to become one, and understand the job outlook. Get simple steps to start your career as a Marketing Manager today.
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Marketing Manager
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