Overview Salaries

Marketing Manager Salaries

Updated on Jan 12, 2026
Position
Salary

How much does a Marketing Manager make?

The average salary for a Marketing Manager is $94,748 per year in the US.
Yearly
Monthly
Weekly
Hourly
Graph depicting the yearly salary distribution for Marketing Manager positions, showing an average salary of $94,748 with varying distribution percentages across salary ranges.
Graph depicting the monthly salary distribution for Marketing Manager positions, showing an average salary of $94,748 with varying distribution percentages across salary ranges.
Graph depicting the weekly salary distribution for Marketing Manager positions, showing an average salary of $94,748 with varying distribution percentages across salary ranges.
Graph depicting the hourly salary distribution for Marketing Manager positions, showing an average salary of $94,748 with varying distribution percentages across salary ranges.

Marketing managers work hard to help companies grow by creating and executing marketing plans. They often work with a team to develop campaigns, analyze data, and report results. Their job is crucial for companies that want to reach new customers and improve their brand. The average yearly salary for a marketing manager is around $94,748. This can vary based on factors like experience, location, and company size.


Marketing managers can earn different salaries based on their level of experience and the industry they work in. Those with more experience and working in certain industries can earn higher salaries. Here are some salary ranges to consider:

  • The bottom 10% of earners make less than $40,000 per year.
  • The middle 50% of earners make between $53,882 and $109,409 per year.
  • The top 10% of earners make more than $123,291 per year.

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What are the highest paying cities for a Marketing Manager?

Marketing Managers in San Francisco, CA, enjoy the highest average salary among the cities listed, at around $132,920 per year. This premium pay reflects the vibrant job market and the strong demand for skilled marketing professionals in tech hubs. Cities like San Jose, CA, and Seattle, WA, also offer competitive salaries, making them attractive for job seekers aiming for rewarding careers.
Graph displaying highest paying cities salaries for Marketing Manager jobs, highlighting San Francisco, CA with the highest at $132,920 and Hartford, CT with the lowest at $105,405.

  1. San Francisco, CA
    Average Salary: $132,920
    San Francisco offers a vibrant business environment with leading tech companies. Professionals thrive in a competitive market. Notable firms include Salesforce and Uber.
    Find Marketing Manager jobs in San Francisco, CA


  2. San Jose, CA
    Average Salary: $126,809
    San Jose is a tech hub with many startups and established companies. Marketing managers find plenty of opportunities to innovate. Apple and Cisco are prominent employers.
    Find Marketing Manager jobs in San Jose, CA


  3. Modesto, CA
    Average Salary: $126,200
    Modesto provides a more relaxed atmosphere with growing businesses. Marketing managers here enjoy a tight-knit community. Companies like Delta Air Lines offer growth opportunities.
    Find Marketing Manager jobs in Modesto, CA


  4. San Diego, CA
    Average Salary: $118,900
    San Diego's diverse economy includes biotech and defense sectors. Marketing managers enjoy a mix of industries. Qualcomm and Genentech are key players.
    Find Marketing Manager jobs in San Diego, CA


  5. Seattle, WA
    Average Salary: $108,409
    Seattle's thriving tech scene attracts marketing professionals. The city's unique culture fosters creativity. Amazon and Microsoft are major employers.
    Find Marketing Manager jobs in Seattle, WA


  6. Los Angeles, CA
    Average Salary: $107,767
    Los Angeles offers a dynamic and diverse market for marketing professionals. The entertainment industry provides unique opportunities. Companies like Disney and Sony offer exciting roles.
    Find Marketing Manager jobs in Los Angeles, CA


  7. Lubbock, TX
    Average Salary: $107,221
    Lubbock offers a smaller city feel with a strong local business community. Marketing managers can expect a friendly work environment. West Texas A&M University and various agricultural firms are key players.
    Find Marketing Manager jobs in Lubbock, TX


  8. Stamford, CT
    Average Salary: $106,487
    Stamford boasts a mix of corporate headquarters and startups. Marketing managers benefit from a supportive business community. Companies like United Technologies and General Electric are prominent.
    Find Marketing Manager jobs in Stamford, CT


  9. Boston, MA
    Average Salary: $105,416
    Boston offers a rich history and a modern business environment. Marketing managers work in a city with many educational and healthcare firms. Harvard University and Biogen are notable employers.
    Find Marketing Manager jobs in Boston, MA


  10. Hartford, CT
    Average Salary: $105,405
    Hartford provides a diverse range of industries for marketing professionals. The insurance sector is particularly prominent. Companies like Aetna and Travelers are key employers.
    Find Marketing Manager jobs in Hartford, CT

What are the best companies a Marketing Manager can work for?

Companies like Netflix and Bausch & Lomb offer top salaries for Marketing Managers. These employers value strong marketing teams, ensuring good compensation. Marketing Managers at these firms can expect competitive pay packages. Intuit, Apple, and Accenture also pay well. These companies provide excellent opportunities for those in the marketing field. Professionals can leverage these positions for strong career growth.
Graph displaying best paying company salaries for Marketing Manager jobs, highlighting Netflix with the highest at $264,286 and Qualcomm with the lowest at $175,864.

  1. Netflix
    Average Salary: $264,286
    Netflix offers dynamic Marketing Manager jobs with opportunities to work in cities like Los Gatos, CA, and more. They focus on streaming services and digital marketing, offering a fast-paced environment.


  2. Bausch & Lomb
    Average Salary: $212,500
    Bausch & Lomb provides Marketing Manager roles in locations such as Bridgewater, NJ, with a focus on consumer health products. They offer a chance to lead marketing strategies for eye care products.


  3. Intuit
    Average Salary: $204,585
    Intuit offers Marketing Manager jobs in Mountain View, CA, where they focus on financial software. This role involves driving marketing efforts for tax and accounting software, with a balance of creativity and strategy.


  4. Apple
    Average Salary: $197,835
    Apple offers Marketing Manager positions in Cupertino, CA, with a focus on consumer electronics. This role involves leading marketing campaigns for innovative products like iPhones and MacBooks.


  5. Accenture
    Average Salary: $192,714
    Accenture provides Marketing Manager opportunities in cities like New York, NY. They focus on consulting and technology services, offering a chance to work on diverse marketing projects.


  6. SAP
    Average Salary: $183,855
    SAP offers Marketing Manager roles in Walldorf, Germany, and various locations. They focus on enterprise software, providing a chance to lead marketing for business solutions.


  7. NVIDIA
    Average Salary: $180,852
    NVIDIA offers Marketing Manager jobs in Santa Clara, CA, with a focus on graphics and computing technology. This role involves marketing for high-performance computing products.


  8. Abbott
    Average Salary: $180,000
    Abbott provides Marketing Manager positions in Abbott Park, IL, with a focus on healthcare products. This role involves leading marketing strategies for medical devices and nutrition products.


  9. Caterpillar
    Average Salary: $177,513
    Caterpillar offers Marketing Manager jobs in Peoria, IL, focusing on heavy equipment. This role involves marketing for construction and mining machinery.


  10. Qualcomm
    Average Salary: $175,864
    Qualcomm offers Marketing Manager roles in San Diego, CA, with a focus on wireless technology. This role involves marketing for semiconductor products and telecommunications.

How to earn more as a Marketing Manager?

Marketing Managers who wish to increase their income can focus on several key strategies. First, gaining advanced certifications can enhance skills and marketability. These credentials show dedication to the field and mastery of current marketing techniques. Networking also plays a crucial role. Building strong professional relationships can lead to new opportunities and higher-paying positions. Staying updated with the latest marketing trends and technologies allows for more effective campaigns and better decision-making.

Experience in multiple areas of marketing can make a candidate more versatile and valuable. This includes skills in digital marketing, content creation, and data analysis. Finally, seeking roles in growing industries or sectors can provide better compensation. Companies in technology, healthcare, or finance often offer higher salaries. These factors collectively contribute to earning more as a Marketing Manager.

Here are five important factors to consider for earning more:

  • Certifications: Gain credentials to enhance skills.
  • Networking: Build relationships for new opportunities.
  • Stay Updated: Keep up with marketing trends and technologies.
  • Diverse Skills: Gain experience in multiple marketing areas.
  • Industry Focus: Seek roles in growing industries.

Currently 1,874 Marketing Manager job openings, nationwide.

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How's the job market for a Marketing Manager in the US?

Learn what a Marketing Manager does, how to become one, and understand the job outlook. Get simple steps to start your career as a Marketing Manager today.
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Marketing Manager
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