How much does a Public Information Officer make?
A Public Information Officer (PIO) plays a key role in helping organizations communicate with the public. This job involves sharing important information and updates. The salary for a PIO can vary based on experience and location. On average, a PIO earns about $76,000 per year. This is a good income for many people.
The salary for a PIO can change depending on several factors. For example, those with more experience often earn more. Also, PIOs in larger cities or areas with a higher cost of living may earn more. Here are some average salaries for different experience levels:
- Entry-level: $42,000
- Mid-level: $67,816
- Senior-level: $110,842
What are the highest paying cities for a Public Information Officer?

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Los Angeles, CA
Average Salary: $97,728
In Los Angeles, a city known for its diverse media landscape, you can expect to engage with a wide range of audiences. Working with major companies like NBCUniversal and Disney, you will craft messages that resonate with a broad demographic. The city's vibrant culture offers unique opportunities to connect with the community.
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Seattle, WA
Average Salary: $88,700
Seattle, a hub for tech and innovation, offers a dynamic environment for those in public relations. With companies like Amazon and Microsoft, you will play a key role in shaping the public image of some of the world's largest corporations. The city's progressive values and strong community ties provide a rich backdrop for impactful communication.
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Phoenix, AZ
Average Salary: $75,924
In Phoenix, the fast-growing economy presents exciting opportunities for public relations professionals. Working with companies like Freeport-McMoRan and American Airlines, you will help communicate the latest developments in a rapidly expanding market. The city's diverse population and vibrant business scene offer a unique platform for effective outreach.
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Orlando, FL
Average Salary: $71,208
Orlando, a major tourist destination, offers a unique setting for public information roles. With attractions like Walt Disney World and Universal Studios, you will engage with a global audience. Working with companies in the hospitality and entertainment sectors, you will craft messages that highlight the city's vibrant culture and attractions.
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Albany, NY
Average Salary: $70,442
In Albany, the state capital, you will find a blend of government and private sector opportunities. Working with organizations like the New York State Government and local businesses, you will play a crucial role in disseminating important information. The city's rich history and political significance provide a unique backdrop for impactful communication.
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Honolulu, HI
Average Salary: $66,670
Honolulu offers a tropical setting with a mix of military and tourism industries. Working with entities like the U.S. Pacific Command and major hotel chains, you will communicate with a diverse audience. The city's unique culture and natural beauty provide a distinctive environment for public relations work.
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Kansas City, MO
Average Salary: $65,829
Kansas City, known for its vibrant music scene and rich culinary culture, offers a dynamic environment for public relations. Working with companies like Sprint and Hallmark, you will engage with a community that values tradition and innovation. The city's diverse industries provide a wide range of opportunities for impactful communication.
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Austin, TX
Average Salary: $63,580
In Austin, the tech and music capital, you will find a thriving environment for public information roles. With companies like Dell and Apple, you will help shape the public narrative in a fast-growing tech hub. The city's vibrant culture and strong community ties offer a unique platform for effective outreach.
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Columbus, OH
Average Salary: $59,803
Columbus offers a mix of government and private sector opportunities in a mid-sized city setting. Working with organizations like the Ohio State Government and local businesses, you will play a key role in disseminating important information. The city's diverse industries and strong community values provide a supportive environment for public relations work.
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Lincoln, NE
Average Salary: $58,457
Lincoln, the state capital, offers a blend of government and private sector opportunities in a close-knit community. Working with entities like the Nebraska State Government and local businesses, you will communicate with a supportive audience. The city's strong community values and rich history provide a unique backdrop for impactful communication.
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What are the best companies a Public Information Officer can work for?

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General Services, Office of
Average Salary: $86,915
The Office of General Services offers Public Information Officer positions that focus on managing communications for government entities. These roles are available in various locations across the state, ensuring effective public outreach and information dissemination.
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Capital Region BOCES
Average Salary: $51,570
Capital Region BOCES provides Public Information Officer jobs that emphasize community engagement and educational outreach. These positions are located in the Albany area, offering opportunities to work with local schools and organizations to enhance public understanding.
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State of Florida
Average Salary: $49,316
The State of Florida offers Public Information Officer roles that involve coordinating communications for state agencies. These positions are spread across multiple cities, including Tallahassee, Miami, and Orlando, providing diverse experiences in government communications.
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State of Louisiana
Average Salary: $48,772
The State of Louisiana provides Public Information Officer jobs that focus on public relations and media relations for state departments. These positions are available in cities like Baton Rouge and New Orleans, offering a mix of urban and regional communication responsibilities.
How to earn more as a Public Information Officer?
A Public Information Officer (PIO) plays a crucial role in communicating with the public and the media. To earn more in this field, consider these key factors. Gaining experience and expertise can lead to higher pay. Specializing in areas like crisis communication or media relations can make a PIO more valuable. Networking with other professionals can open up new opportunities and higher-paying positions. Continuing education and certifications can also boost earning potential. Seeking roles in larger organizations or government agencies often come with higher salaries.
Another way to increase earnings is by taking on leadership roles. Managing a team or a department can lead to higher pay. Working in high-demand areas such as technology or healthcare can also result in better compensation. Being bilingual or multilingual can be a significant advantage, especially in diverse communities. Lastly, staying updated with the latest trends and technologies in communication can make a PIO more effective and in demand.
Here are some factors to consider for earning more as a Public Information Officer:
- Gain experience and expertise in specialized areas.
- Network with other professionals to find new opportunities.
- Pursue continuing education and certifications.
- Seek roles in larger organizations or government agencies.
- Take on leadership roles and manage teams.



