How much does a Public Relations Coordinator make?
Public Relations Coordinators play a key role in shaping the image of a company. Their work can be very rewarding. In 2023, the average yearly salary for a Public Relations Coordinator stood at $60,795. This figure can vary based on factors such as experience, location, and the industry. Coordinators with more experience often see higher salaries.
The salary range for Public Relations Coordinators can be quite broad. Here is how the income levels break down:
- 10% earned less than $30,000
- 25% earned between $30,000 and $38,986
- 50% earned between $38,986 and $56,959
- 75% earned between $56,959 and $74,932
- 90% earned less than $92,905
What are the highest paying cities for a Public Relations Coordinator?

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Seattle, WA
Average Salary: $99,214
Seattle offers a dynamic environment for PR professionals. With companies like Amazon and Microsoft, PR Coordinators manage communications and maintain brand images. The tech scene fosters creative campaigns and strong networking opportunities.
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Washington, DC
Average Salary: $89,366
In Washington, DC, PR Coordinators play a key role in government and non-profit sectors. Working for agencies like the White House or advocacy groups, they handle press releases and coordinate events. The city's political climate provides unique challenges and experiences.
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San Diego, CA
Average Salary: $78,739
San Diego's vibrant culture makes it an exciting place for PR professionals. Companies like Qualcomm and biotech firms need PR Coordinators to craft engaging stories. The beach lifestyle offers a balanced work environment, enhancing creativity and team bonding.
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Atlanta, GA
Average Salary: $73,729
Atlanta is a hub for PR professionals with companies like Coca-Cola and Delta Airlines. PR Coordinators here focus on strategic communications and brand management. The city's growing tech scene adds to the diverse opportunities in public relations.
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San Francisco, CA
Average Salary: $71,505
In San Francisco, PR Coordinators thrive in the tech-driven market. Working for giants like Google and Salesforce, they manage media relations and public events. The city's innovation and diversity create a stimulating work atmosphere.
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Chicago, IL
Average Salary: $66,737
Chicago offers a rich landscape for PR professionals. With companies such as Wrigley and the Chicago Cubs, PR Coordinators handle brand outreach and community engagement. The city’s vibrant arts scene enhances creative campaigns and networking.
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Austin, TX
Average Salary: $61,497
Austin's lively atmosphere provides a unique setting for PR Coordinators. Working for tech companies like Dell and Airbnb, they craft compelling narratives. The city's music and tech festivals offer great platforms for brand visibility and networking.
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Miami, FL
Average Salary: $58,259
Miami's multicultural environment offers diverse opportunities for PR professionals. Companies like Carnival Cruise Line and Telemundo need PR Coordinators to manage their public image. The city's vibrant lifestyle enriches the PR work with creative flair.
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Richmond, VA
Average Salary: $56,537
Richmond provides a balanced setting for PR professionals. With companies like Markel and the Virginia Museum of Fine Arts, PR Coordinators handle communications and community outreach. The city's historic charm adds a unique touch to PR campaigns.
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Los Angeles, CA
Average Salary: $51,982
Los Angeles offers endless possibilities for PR Coordinators. Working for entertainment giants like Disney and Warner Bros., they manage celebrity publicity and media interactions. The city's entertainment industry provides a vibrant backdrop for creative PR strategies.
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What are the best companies a Public Relations Coordinator can work for?

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Amazon.com
Average Salary: $105,426
At Amazon.com, a Public Relations Coordinator plays a crucial role in managing the company’s public image. The coordinator handles media relations, crafts press releases, and ensures that Amazon’s messaging is consistent across all channels. With operations in many countries, Amazon offers various locations for this role, from Seattle, USA to Luxembourg and Tokyo.
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Northrop Grumman
Average Salary: $104,083
Northrop Grumman offers a competitive salary for Public Relations Coordinators. These professionals work to build and maintain the company’s reputation in the aerospace and defense sectors. With a presence in multiple locations, including Falls Church, Virginia, and numerous sites across the globe, Northrop Grumman provides opportunities for growth and impact in a key industry.
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Highwire Public Relations
Average Salary: $65,357
Highwire Public Relations is a well-known agency that values its Public Relations Coordinators. Coordinators here work on a variety of campaigns, helping clients build strong public images. The company operates in key markets like California and New York, providing a dynamic and fast-paced environment for public relations professionals.
How to earn more as a Public Relations Coordinator?
A Public Relations Coordinator holds a dynamic role, impacting how a company's image is perceived. This position requires strong communication skills and a knack for storytelling. To advance in this career and increase earnings, there are several strategies to consider. Focusing on these factors can lead to more rewarding opportunities.
First, gaining relevant experience through internships or entry-level positions is crucial. Experience helps build a portfolio of successful PR campaigns, which can make a candidate more attractive to employers. Second, obtaining certifications from recognized organizations adds value to one’s profile. Certifications such as the Accredited in Public Relations (APR) can enhance credibility and open doors to higher-paying positions.
Other factors include:
- Skill Development: Continuous learning in digital marketing, social media, and analytics can improve job performance and earnings.
- Networking: Building a strong professional network can lead to job opportunities and salary negotiations.
- Specialization: Focusing on a niche, such as tech PR or crisis management, can command higher salaries.
- Performance: Consistently delivering positive results and innovative ideas can lead to promotions and salary increases.
- Market Research: Understanding industry trends and salary benchmarks helps in negotiating better compensation.



