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Public Relations Director Salaries

Updated on Apr 10, 2026
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Salary

How much does a Public Relations Director make?

The average salary for a Public Relations Director is $122,028 per year in the US.
Yearly
Monthly
Weekly
Hourly
Graph depicting the yearly salary distribution for Public Relations Director positions, showing an average salary of $122,028 with varying distribution percentages across salary ranges.
Graph depicting the monthly salary distribution for Public Relations Director positions, showing an average salary of $122,028 with varying distribution percentages across salary ranges.
Graph depicting the weekly salary distribution for Public Relations Director positions, showing an average salary of $122,028 with varying distribution percentages across salary ranges.
Graph depicting the hourly salary distribution for Public Relations Director positions, showing an average salary of $122,028 with varying distribution percentages across salary ranges.

Public Relations Directors earn a strong salary that reflects their critical role in managing a company's public image. According to recent data, the average yearly salary for this position stands at $122,028. This average provides a solid benchmark for professionals in this field.

The salary range for Public Relations Directors varies significantly based on experience and location. The bottom 10% earn around $40,000 per year, while the top 10% earn upwards of $253,636 annually. Here is a closer look at the salary distribution:

  • Top 10%: $253,636
  • Next 20%: $210,909
  • Middle 30%: $168,182
  • Next 20%: $125,455
  • Bottom 10%: $40,000
Understanding this range can help you set realistic goals and expectations in your job search.

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What are the highest paying cities for a Public Relations Director?

If you seek a Public Relations Director position, some cities offer higher salaries than others. San Francisco, California, leads with an average salary of $191,825. Washington, DC, follows closely with an average of $168,685. Seattle, Washington, also provides a competitive average salary of $161,339. These cities are ideal for those looking to maximize their earnings in this field.
Graph displaying highest paying cities salaries for Public Relations Director jobs, highlighting San Francisco, CA with the highest at $191,825 and Baton Rouge, LA with the lowest at $84,052.

  1. San Francisco, CA
    Average Salary: $191,825
    Working in San Francisco offers a dynamic environment for professionals in the field. The tech giants here, such as Google and Salesforce, need strong communicators to handle their public image. The vibrant culture and innovative spirit make it an exciting place to lead a PR team.
    Find Public Relations Director jobs in San Francisco, CA


  2. Washington, DC
    Average Salary: $168,685
    In Washington, DC, a PR role becomes a gateway to influence policy and public opinion. With major organizations like the World Bank and various government agencies, a PR director here plays a key role in shaping narratives. The political climate adds a layer of complexity and opportunity for impactful work.
    Find Public Relations Director jobs in Washington, DC


  3. Seattle, WA
    Average Salary: $161,339
    Seattle’s PR scene benefits from the presence of tech and biotech companies like Microsoft and Amazon. Professionals in this city enjoy a mix of challenges and creativity. The city's culture values innovation, making it a stimulating place for PR leaders.
    Find Public Relations Director jobs in Seattle, WA


  4. Boston, MA
    Average Salary: $146,270
    Boston offers a historic backdrop for PR professionals. With renowned institutions like Harvard and Massachusetts General Hospital, the city demands sharp, informed communicators. The rich academic environment provides a unique advantage for those in the field.
    Find Public Relations Director jobs in Boston, MA


  5. Chicago, IL
    Average Salary: $128,786
    Chicago’s diverse industry base, from finance to manufacturing, offers varied opportunities for PR directors. Major companies such as Boeing and McDonald’s need skilled professionals to maintain their public image. The city’s business-centric culture ensures a steady flow of PR activities.
    Find Public Relations Director jobs in Chicago, IL


  6. Baton Rouge, LA
    Average Salary: $84,052
    In Baton Rouge, a PR director will find a mix of challenges and opportunities. The presence of companies like ExxonMobil and Entergy creates a need for effective communication strategies. The city’s friendly atmosphere and strong community ties can add to the rewarding nature of the work.
    Find Public Relations Director jobs in Baton Rouge, LA

What are the best companies a Public Relations Director can work for?

FTI Consulting, Inc. offers a high average salary for Public Relations Directors. Candidates can expect to earn around $120,000 each year. The State of Louisiana also provides a competitive salary for this role, with averages around $80,000 annually. These figures highlight excellent opportunities in both private and public sectors for those seeking a rewarding career in public relations.
Graph displaying best paying company salaries for Public Relations Director jobs, highlighting FTI Consulting, Inc. with the highest at $119,955 and State of Louisiana with the lowest at $80,062.

  1. FTI Consulting, Inc.
    Average Salary: $119,955
    FTI Consulting, Inc. offers Public Relations Director jobs with competitive salaries. This global consulting company operates in various locations, including New York, Chicago, and Washington, D.C. In this role, you will manage corporate communications, media relations, and public affairs. Your work will impact clients in sectors such as finance, healthcare, and technology.


  2. State of Louisiana
    Average Salary: $80,062
    The State of Louisiana provides opportunities for Public Relations Directors with an average salary of $80,062. Working in this role, you will support the state's communication strategies and public image. The state operates across various locations, including Baton Rouge, New Orleans, and Shreveport. Your tasks will include managing media relations, crafting press releases, and coordinating with state agencies.

How to earn more as a Public Relations Director?

A Public Relations Director has the opportunity to earn a significant income by utilizing a variety of skills and strategies. Experience and a strong track record in managing public relations for companies can lead to higher earnings. Companies often value directors who can prove their ability to improve brand image and increase media coverage. Securing higher-paying roles may also require moving to areas with a higher cost of living or industries that offer better compensation packages.

Here are some key factors that can help increase earnings for Public Relations Directors:

  1. Gain Relevant Experience: More years in the field and success in previous roles can lead to higher pay.
  2. Specialize in High-Demand Areas: Expertise in sectors like technology or healthcare often attracts higher salaries.
  3. Network Effectively: Building a strong professional network can open doors to higher-paying positions.
  4. Advance to Senior Roles: Taking on more responsibilities and leadership positions typically results in higher earnings.
  5. Stay Updated on Industry Trends: Continuous learning about new PR strategies and tools can enhance value to employers.

Currently 131 Public Relations Director job openings, nationwide.

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How's the job market for a Public Relations Director in the US?

Learn what a Public Relations Director does, how to become one, and understand the job outlook. Get simple steps to start your career as a Public Relations Director today.
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Public Relations Director
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