How much does a Retail Sales Associate make?
A Retail Sales Associate often earns a competitive wage that matches their valuable role in the retail industry. On average, this position pays about $52,284 per year. This average covers a wide range of salaries, from entry-level to experienced roles.
To understand how these salaries break down, consider the following breakdown: around 30% of Retail Sales Associates earn between $23,000 and $46,545 each year. About 21% make between $46,545 and $70,091. More experienced associates can earn between $70,091 and $117,182. A smaller percentage of top earners may bring home $117,182 or more annually. These earnings can depend on factors such as experience, location, and the specific retail sector.
What are the highest paying cities for a Retail Sales Associate?

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Minneapolis, MN
Average Salary: $101,092
Minneapolis offers a vibrant retail scene with both local and national brands. Sales associates thrive in this bustling environment, enjoying a mix of seasonal trends and year-round shopping demands. Companies like Target and Best Buy offer numerous opportunities.
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Midland, TX
Average Salary: $94,054
In Midland, retail associates enjoy a close-knit community feel. The city's growing economy provides a steady flow of customers. Working at places like Walmart and Home Depot can offer both stability and growth.
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Augusta, GA
Average Salary: $91,153
Augusta presents a welcoming atmosphere for retail workers. The mild climate means year-round shopping activity. Associates can find roles at major stores like Publix and Lowe's, enjoying a supportive work environment.
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Baltimore, MD
Average Salary: $86,332
Baltimore has a dynamic retail market with a mix of urban and suburban shopping. Associates can work at places like Macy's and JCPenney, experiencing a variety of consumer interactions. The city's rich culture adds to the work experience.
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Louisville, KY
Average Salary: $78,266
Louisville offers a mix of traditional and modern retail settings. Associates benefit from the city’s vibrant arts scene and strong local economy. Companies like Kroger and Dick's Sporting Goods provide diverse shopping experiences.
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Wilmington, NC
Average Salary: $77,404
Wilmington's growing retail market offers many opportunities for sales associates. The city’s coastal location adds a unique shopping experience. Associates can work at retailers like Belk and Lowe's, enjoying a balanced work life.
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Madison, WI
Average Salary: $75,685
Madison features a vibrant and diverse retail landscape. Associates can enjoy a high quality of life with access to both urban and suburban shopping. Stores like Kohl’s and Target provide ample opportunities for career growth.
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Richmond, VA
Average Salary: $75,665
Richmond has a rich retail environment with both historical charm and modern trends. Sales associates can work at companies like Staples and Lowe's, enjoying the city’s cultural attractions and historic sites.
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Hartford, CT
Average Salary: $72,978
Hartford offers a mix of historic and contemporary retail experiences. Associates can work at prominent stores like Target and CVS, enjoying the city's vibrant arts scene and rich history.
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Tampa, FL
Average Salary: $71,971
Tampa's warm climate and diverse population create a lively retail environment. Associates can find work at popular stores like Publix and Best Buy. The city’s coastal location adds to the unique shopping experience.
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What are the best companies a Retail Sales Associate can work for?

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Staples
Average Salary: $349,928
Staples offers a dynamic work environment with opportunities for growth in retail sales. As a Retail Sales Associate at Staples, you can expect to work in their numerous locations across the country. You'll assist customers with their office supply needs and help them find the right products for their business. Staples values knowledgeable and friendly staff, making it a great place for retail sales professionals.
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Windows Plus
Average Salary: $247,735
Windows Plus provides a fantastic opportunity for Retail Sales Associates to work in the home improvement sector. They have locations in various regions and are looking for enthusiastic individuals to help customers with their window and door needs. The company offers training and support to ensure you succeed. If you enjoy a fast-paced environment and enjoy working with people, this could be the perfect fit.
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Midtown Home Improvements
Average Salary: $225,000
Midtown Home Improvements is a leader in the home improvement industry. Retail Sales Associates at Midtown have the chance to work in many locations, helping customers with their home renovation projects. This role involves assisting clients with selecting the right products and providing excellent customer service. The company values skilled and motivated individuals who can thrive in a busy environment.
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Everlight Solar
Average Salary: $225,000
Everlight Solar offers a unique opportunity for Retail Sales Associates to work in the renewable energy sector. With locations in several states, you'll help customers learn about solar energy solutions and guide them through the process of installing solar panels. This role is perfect for those who are passionate about sustainability and enjoy educating others. The company provides training and support to ensure you succeed.
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Auto Dent Company
Average Salary: $200,000
Auto Dent Company is a specialist in auto repair and detailing. As a Retail Sales Associate, you'll assist customers in finding the right repair and detailing services for their vehicles. Locations are spread across multiple regions, and the company values friendly and knowledgeable staff. This role is ideal for those who enjoy working with cars and helping customers maintain their vehicles.
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Moon Valley Nursery Inc
Average Salary: $178,908
Moon Valley Nursery Inc provides a great opportunity for Retail Sales Associates to work in the gardening and landscaping sector. With many locations, you'll help customers find the perfect plants and gardening supplies for their needs. The company values skilled and passionate individuals who enjoy working outdoors and helping others. This role is ideal for those who love gardening and enjoy providing excellent customer service.
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Intuit
Average Salary: $176,875
Intuit is known for its financial software and services. As a Retail Sales Associate, you'll help customers find the right financial products and software solutions. Locations span across several regions, and the company values knowledgeable and friendly staff. This role is perfect for those who enjoy working in the tech industry and helping others with their financial needs.
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CastleRock Communities
Average Salary: $172,800
CastleRock Communities focuses on residential real estate. Retail Sales Associates at CastleRock help customers find their dream homes. With locations in various areas, you'll assist clients in selecting the right property and provide excellent customer service. The company values skilled and motivated individuals who can thrive in a fast-paced environment.
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Trinity Solar
Average Salary: $171,000
Trinity Solar offers a unique opportunity for Retail Sales Associates to work in the renewable energy sector. With locations in multiple regions, you'll help customers learn about solar energy solutions and guide them through the process of installing solar panels. The company values passionate and knowledgeable individuals who can educate others about sustainability. This role is perfect for those who are passionate about renewable energy and enjoy helping others.
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RE-BATH
Average Salary: $168,667
RE-BATH specializes in bathroom renovations. Retail Sales Associates at RE-BATH assist customers in finding the right products and services for their bathroom projects. With locations in many areas, you'll help clients select the perfect fixtures and finishes for their bathrooms. The company values skilled and motivated individuals who can thrive in a busy environment.
How to earn more as a Retail Sales Associate?
Becoming a Retail Sales Associate offers many opportunities for growth and increased earnings. By focusing on key areas, sales associates can boost their income potential. Pay attention to customer service, sales skills, and store policies. This approach not only enhances job performance but also leads to higher earnings.
Here are five key factors to consider for increasing earnings:
- Build strong customer relationships: Customers who feel valued are more likely to return. Providing excellent service can lead to repeat business and higher sales.
- Develop product knowledge: Knowing the products well allows sales associates to offer better advice and recommendations. This expertise can lead to higher sales and commissions.
- Master sales techniques: Learning effective sales techniques can improve performance. Techniques such as upselling and cross-selling can boost sales numbers.
- Work during peak hours: Many stores offer higher pay for working during busy times. Volunteering for shifts during holidays or weekends can increase earnings.
- Seek out performance incentives: Some stores offer bonuses for meeting sales goals. Keep track of performance and aim for these incentives to increase earnings.



