How much does a Sales Manager make?
Sales Managers can earn a solid income across different levels of experience and industry. On average, a Sales Manager makes about $77,653 per year. This figure can vary based on several factors, including the region where the manager works and the size of the company. Companies in larger cities often offer higher salaries to match the higher cost of living.
The salary range for Sales Managers also shows how experience and performance can impact earnings. For example, those in the lower 10th percentile might make around $30,000, while those in the top 10th percentile could earn over $184,000 annually. This broad range highlights the potential for growth and higher earnings as a Sales Manager gains more experience and takes on greater responsibilities.
What are the highest paying cities for a Sales Manager?

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Hartford, CT
Average Salary: $113,281
In Hartford, those in the field often work with insurance companies like Travelers and Aetna. This city values skilled leaders who can guide teams through complex sales processes. The market is competitive, with a focus on strong customer relationships.
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San Francisco, CA
Average Salary: $111,724
San Francisco offers a dynamic environment for sales professionals. Tech giants like Salesforce and Slack create a vibrant sales culture. Success comes from innovation and adapting to rapid changes. The city thrives on creativity and strong networking.
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Midland, TX
Average Salary: $102,247
Midland provides a stable sales environment with companies such as ConocoPhillips and EOG Resources. The culture is collaborative, with a strong emphasis on community. Sales managers here focus on long-term relationships and steady growth.
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Abilene, TX
Average Salary: $99,390
Abilene offers a welcoming atmosphere for sales professionals. Banking and finance companies like First National Bank are prominent. The community values hard work and integrity. Sales managers here often enjoy a balanced work-life dynamic.
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Vallejo, CA
Average Salary: $98,792
Vallejo presents a unique opportunity for sales leaders. Companies like Chevron and Kaiser Permanente drive the market. The area values strategic thinking and customer focus. Sales managers here benefit from a close-knit community spirit.
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Seattle, WA
Average Salary: $96,983
Seattle is home to innovative companies like Amazon and Microsoft. Sales managers here thrive on a fast-paced environment. The city rewards those who embrace technology and adaptability. Networking and collaboration are key to success.
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Fort Collins, CO
Average Salary: $96,099
Fort Collins offers a friendly market for sales professionals. Companies like Lockheed Martin and Cisco Systems are leaders. The area values teamwork and strong communication skills. Sales managers here enjoy a supportive community atmosphere.
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Buffalo, NY
Average Salary: $95,366
Buffalo provides a solid foundation for sales managers. Companies such as KeyBank and M&T Bank drive the market. The city values perseverance and dedication. Sales professionals here benefit from a strong sense of community.
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Boston, MA
Average Salary: $94,844
Boston is a hub for sales excellence. Financial services firms like State Street and Fidelity Investments dominate. The culture values education and experience. Sales managers here excel in a competitive and dynamic environment.
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Chicago, IL
Average Salary: $94,781
Chicago offers a bustling sales market with companies like Boeing and McDonald's. The city values strategic thinking and resilience. Sales managers here thrive on a fast-paced, results-driven environment.
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What are the best companies a Sales Manager can work for?

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Okta
Average Salary: $306,833
Okta provides cloud-based identity and access management solutions. The company operates globally, with key locations in the U.S., Europe, and Asia. Sales Manager roles here focus on expanding Okta's reach in various industries, driving significant revenue growth.
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Intuitive (Intuitive Surgical)
Average Salary: $298,958
Intuitive Surgical leads in robotic-assisted surgery technology. The company has operations in North America, Europe, and Asia. Sales Managers work to increase market penetration for surgical systems across multiple regions.
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Thomson Reuters
Average Salary: $280,778
Thomson Reuters offers information and technology services for professionals in various fields. It operates in multiple countries, including the U.S., U.K., and Canada. Sales Managers target legal, tax, and business sectors to grow subscription services.
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Rippling
Average Salary: $252,938
Rippling provides cloud-based human resources and IT management solutions. It operates globally, with strong presences in North America and Europe. Sales Managers focus on acquiring and retaining mid-sized to large enterprises.
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Intuit
Average Salary: $245,385
Intuit is well-known for its financial software like TurboTax and QuickBooks. The company operates in North America, Europe, and Asia. Sales Managers work to increase software subscriptions and cross-sell additional services.
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Owens & Minor
Average Salary: $240,000
Owens & Minor supplies medical and surgical products to healthcare providers. It operates worldwide, with a significant presence in the U.S., Europe, and Asia. Sales Managers drive sales for medical equipment and supplies.
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Adobe
Average Salary: $237,353
Adobe is a leader in digital media and creativity software. The company operates globally, with major offices in North America, Europe, and Asia. Sales Managers target creative professionals and businesses to boost software sales.
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Indigo Auto Group
Average Salary: $223,769
Indigo Auto Group is a major dealer for automotive brands. It operates across multiple states in the U.S. Sales Managers focus on new and used vehicle sales and after-sales services.
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Florida Premier Roofing
Average Salary: $219,300
Florida Premier Roofing provides roofing services to residential and commercial clients. It operates in Florida, focusing on hurricane-resistant roofing solutions. Sales Managers work on securing contracts and increasing customer satisfaction.
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The Cigna Group
Average Salary: $211,408
The Cigna Group offers health services and insurance products. It operates in the U.S., Europe, and Asia. Sales Managers focus on expanding health insurance plans and employee benefits packages.
How to earn more as a Sales Manager?
Sales Managers play a crucial role in driving business success. They must excel in guiding their teams, setting targets, and achieving results. To boost earnings in this role, consider focusing on key areas that enhance performance and value. Improving in these areas can lead to higher compensation and career growth.
One effective way to increase earnings as a Sales Manager is to develop strong leadership skills. Leading a team with confidence and clarity can significantly impact the team’s performance. Skilled leaders create a positive work environment, encourage team members, and resolve conflicts effectively. This leads to higher sales and better job satisfaction. Another key factor is setting and achieving ambitious sales targets. A Sales Manager who consistently meets or exceeds targets shows their value to the company. This often results in bonuses, promotions, or raises.
Here are some factors to focus on:
- Develop strong leadership skills.
- Set and achieve ambitious sales targets.
- Build and maintain strong customer relationships.
- Continuously learn and adapt to new sales strategies.
- Focus on sales team development and mentoring.



