How much does a Social Media Manager make?
A Social Media Manager plays a key role in today's digital world. They help companies connect with their audience online. This job can be very rewarding, both in terms of job satisfaction and salary. The average yearly salary for a Social Media Manager is around $57,768. This means many people in this role earn a good living.
The salary for Social Media Managers can vary based on experience and location. Some managers earn less than $36,000, while others make more than $128,000. Here are some common salary ranges:
- 10% earn less than $27,000
- 20% earn less than $36,000
- 40% earn less than $45,000
- 60% earn less than $55,000
- 80% earn less than $73,000
- 90% earn less than $91,000
- 95% earn less than $100,000
What are the highest paying cities for a Social Media Manager?

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San Francisco, CA
Average Salary: $106,103
In San Francisco, a city known for tech innovation, social media managers play a key role in connecting brands with a tech-savvy audience. Companies like Salesforce and Slack offer exciting opportunities to shape digital strategies.
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Seattle, WA
Average Salary: $90,751
Seattle's vibrant tech scene makes it a great place for social media managers. With companies like Amazon and Microsoft, professionals here get to engage with a diverse audience and drive impactful campaigns.
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San Jose, CA
Average Salary: $69,984
San Jose, the heart of Silicon Valley, offers dynamic roles for social media managers. Working with tech giants like Google and Apple, professionals here can influence and reach a broad audience.
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Chicago, IL
Average Salary: $69,365
Chicago's diverse market provides rich opportunities for social media managers. Companies like McDonald's and Boeing offer varied challenges and the chance to connect with a wide audience.
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Washington, DC
Average Salary: $67,644
In Washington, DC, social media managers work with influential organizations. With entities like the World Bank and various government agencies, professionals here can make a significant impact.
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Los Angeles, CA
Average Salary: $66,936
Los Angeles offers a creative environment for social media managers. With entertainment companies like Disney and Warner Bros., professionals here can engage audiences in unique ways.
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Stamford, CT
Average Salary: $65,802
Stamford, home to many financial institutions, provides a stable setting for social media managers. Companies like UBS and General Electric offer opportunities to connect with a professional audience.
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Boston, MA
Average Salary: $65,782
Boston's rich history and vibrant culture make it ideal for social media managers. With companies like Fidelity and Biogen, professionals here can engage with a knowledgeable audience.
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Denver, CO
Average Salary: $65,685
Denver's outdoor lifestyle and growing tech scene offer exciting roles for social media managers. With companies like Chipotle and Denver International Airport, professionals here can connect with a diverse audience.
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San Diego, CA
Average Salary: $63,783
San Diego's sunny climate and strong tech presence make it a great place for social media managers. With companies like Qualcomm and biotech firms, professionals here can engage with a dynamic audience.
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What are the best companies a Social Media Manager can work for?

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Google
Average Salary: $155,818
Google offers exciting opportunities for Social Media Managers. They manage the company's online presence across various platforms. Google operates globally, with major offices in the U.S., Europe, and Asia.
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Amazon.com
Average Salary: $130,413
At Amazon, Social Media Managers play a key role in promoting products and engaging with customers. They work in offices across the U.S., Europe, and Asia, helping to build Amazon's brand worldwide.
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synchrony
Average Salary: $122,500
Synchrony provides a dynamic environment for Social Media Managers. They focus on enhancing customer engagement and brand loyalty. The company operates in the U.S. and has a strong online presence.
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T-Mobile
Average Salary: $102,100
T-Mobile offers rewarding roles for Social Media Managers. They manage the company's social media channels to connect with customers. T-Mobile operates across the U.S., providing nationwide coverage.
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CELLA
Average Salary: $80,053
CELLA provides opportunities for Social Media Managers to engage with clients and promote services. They work in various locations across the U.S., focusing on customer interaction and satisfaction.
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Robert Half
Average Salary: $67,294
Robert Half offers diverse roles for Social Media Managers. They help companies manage their social media presence. The company operates in many cities across the U.S., providing staffing solutions.
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BrandRep
Average Salary: $60,000
BrandRep offers exciting roles for Social Media Managers. They focus on building and maintaining brand reputation. The company operates in major cities across the U.S., helping businesses enhance their online presence.
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REJUVA DERMATOLOGY VEIN & SKIN CANCER CENTER
Average Salary: $45,000
REJUVA provides opportunities for Social Media Managers to promote medical services. They engage with patients and build the center's online presence. The company operates in several locations in the U.S.
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Chick-fil-A Restaurants
Average Salary: $38,167
Chick-fil-A offers roles for Social Media Managers to connect with customers. They manage the brand's social media channels and engage with fans. The company operates in many locations across the U.S.
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Torres Automotive Group
Average Salary: $27,000
Torres Automotive Group provides opportunities for Social Media Managers to promote car sales. They engage with customers and build the brand's online presence. The company operates in several locations in the U.S.
How to earn more as a Social Media Manager?
A Social Media Manager plays a key role in shaping a company's online presence. This role offers many opportunities to increase earnings. By focusing on certain areas, a Social Media Manager can boost their salary and career prospects. Attention to detail, creativity, and strategic thinking are essential for success.
Here are some factors that can help a Social Media Manager earn more:
- Skill Development: Continuous learning and skill improvement are vital. Managers who stay updated with the latest trends and tools can offer more value to their employers. Certifications in digital marketing or social media can enhance credibility.
- Experience: Gaining experience in different industries and roles can make a manager more versatile. This experience can lead to higher earnings and more job opportunities. Experience with analytics and campaign management is particularly valuable.
- Networking: Building a strong professional network can open doors to new opportunities. Attending industry events, joining online communities, and connecting with other professionals can lead to higher-paying jobs.
- Portfolio: A well-crafted portfolio showcasing successful campaigns and results can impress potential employers. Highlighting measurable achievements, such as increased engagement or sales, can make a manager more attractive to hiring companies.
- Negotiation: Knowing how to negotiate salary effectively can lead to higher earnings. Researching industry standards and being prepared to discuss value can help managers secure a better salary.



