How much does a Social Media Manager make?
A Social Media Manager plays a key role in today's digital world. They help companies connect with their audience online. This job can be very rewarding, both in terms of job satisfaction and salary. The average yearly salary for a Social Media Manager is around $56,987. This number can change based on experience, location, and the size of the company.
The salary range for Social Media Managers can vary widely. The lowest 10% earn about $26,000 a year. The highest 10% earn over $122,000. Most managers fall somewhere in the middle. For example, the 25th percentile earns around $34,773, while the 75th percentile earns about $87,409. This shows that with more experience and skills, the salary can grow significantly. A Social Media Manager can expect to see their earnings increase as they gain more expertise and take on more responsibilities.
What are the highest paying cities for a Social Media Manager?

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San Francisco, CA
Average Salary: $98,755
In San Francisco, a tech hub, social media experts thrive. Companies like Salesforce and Slack seek creative minds to boost their online presence. The city's vibrant culture offers unique content opportunities.
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Seattle, WA
Average Salary: $87,016
Seattle offers a dynamic environment for social media professionals. With giants like Amazon and Microsoft, there's a demand for engaging content. The city's tech-savvy community provides a rich backdrop for innovative campaigns.
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San Jose, CA
Average Salary: $70,377
San Jose, the heart of Silicon Valley, is ideal for social media managers. Tech companies like Apple and Google need skilled professionals to connect with their audience. The city's fast-paced tech scene offers endless opportunities for growth.
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Washington, DC
Average Salary: $69,212
In Washington, DC, social media managers play a key role in political and corporate communications. With many NGOs and firms, there's a need for strategic content. The city's political climate offers unique storytelling angles.
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Chicago, IL
Average Salary: $67,709
Chicago's diverse market offers rich opportunities for social media managers. Companies in finance and media seek engaging content. The city's vibrant culture provides a wealth of content ideas.
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Stamford, CT
Average Salary: $67,490
Stamford, with its corporate presence, is a great place for social media managers. Financial firms and insurance companies need strong online strategies. The city's professional environment offers a stable career path.
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Boston, MA
Average Salary: $66,429
Boston's rich history and education sector create a unique market for social media managers. Universities and tech firms seek creative content. The city's academic influence offers diverse content opportunities.
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Los Angeles, CA
Average Salary: $65,510
Los Angeles offers a vibrant setting for social media professionals. Entertainment companies like Disney and Warner Bros. need engaging content. The city's entertainment culture provides a lively backdrop for campaigns.
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Denver, CO
Average Salary: $64,791
Denver, with its growing tech scene, offers exciting opportunities for social media managers. Startups and established firms seek innovative content. The city's outdoor lifestyle provides unique content angles.
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Portland, OR
Average Salary: $63,996
Portland's creative and eco-friendly culture is perfect for social media managers. Local businesses and startups need engaging content. The city's vibrant community offers rich content ideas.
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What are the best companies a Social Media Manager can work for?

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Synchrony
Average Salary: $122,500
Synchrony offers exciting opportunities for Social Media Managers. They manage online presence for Synchrony's financial services. Locations include major cities across the U.S.
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Amazon.com
Average Salary: $119,803
At Amazon, Social Media Managers work on campaigns for various products. They engage with customers worldwide. Amazon operates in many countries.
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T-Mobile
Average Salary: $102,100
T-Mobile seeks Social Media Managers to promote their telecom services. They work on campaigns for mobile and internet services. T-Mobile operates in the U.S. and Germany.
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CELLA
Average Salary: $75,165
CELLA offers roles for Social Media Managers to enhance their brand. They focus on digital marketing strategies. CELLA operates in the U.S.
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Robert Half
Average Salary: $64,563
Robert Half provides opportunities for Social Media Managers to manage client accounts. They work on various industries. Robert Half operates globally.
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Empress EMS
Average Salary: $62,500
Empress EMS hires Social Media Managers to promote their services. They focus on healthcare marketing. Empress EMS operates in the U.S.
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BrandRep
Average Salary: $62,125
BrandRep offers roles for Social Media Managers to manage brand presence. They work on campaigns for various brands. BrandRep operates in the U.S.
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Avenues Recovery
Average Salary: $60,250
Avenues Recovery seeks Social Media Managers to promote their recovery services. They focus on mental health marketing. Avenues Recovery operates in the U.S.
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REJUVA DERMATOLOGY VEIN & SKIN CANCER CENTER
Average Salary: $45,000
REJUVA offers roles for Social Media Managers to enhance their medical services. They focus on dermatology and skin care. REJUVA operates in the U.S.
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Clayton Homes
Average Salary: $40,955
Clayton Homes hires Social Media Managers to promote their home products. They work on campaigns for manufactured homes. Clayton Homes operates in the U.S.
How to earn more as a Social Media Manager?
A Social Media Manager plays a key role in shaping a company's online presence. This role offers many opportunities to increase earnings. By focusing on certain areas, a Social Media Manager can boost their salary and career prospects. Attention to detail and a proactive approach can lead to higher pay.
Here are several factors that can help a Social Media Manager earn more:
- Skill Development: Continuous learning and skill improvement are crucial. Managers who stay updated with the latest trends and tools can offer more value to their employers. Certifications in digital marketing or social media can also enhance earning potential.
- Experience: Gaining experience in various industries can make a manager more versatile and valuable. Employers often pay more for candidates with a proven track record of success.
- Networking: Building a strong network within the industry can lead to job opportunities and higher-paying positions. Attending conferences and joining professional groups can open doors to new career paths.
- Performance Metrics: Demonstrating the impact of social media efforts through clear metrics can lead to salary increases. Managers who can show how their work drives business growth are likely to earn more.
- Specialization: Focusing on a niche, such as influencer marketing or content creation, can set a manager apart. Specialization can lead to higher demand and better pay.