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How much does a Social Media Manager make?

The average salary for a Social Media Manager is $57,426 per year in the US.

A Social Media Manager has an important role in today’s businesses. They craft messages and maintain a brand’s online presence. This role often pays well. The average yearly salary for this job is around $57,426. This number can vary based on experience, location, and the size of the company. Higher salaries often go to managers who work for larger companies or in big cities.

Here are some salary details for Social Media Managers:

  • 10% earn $28,000 or less
  • 25% earn between $28,000 and $37,595
  • 50% earn between $37,595 and $66,382
  • 75% earn between $66,382 and $95,168
  • 90% earn between $95,168 and $123,955
  • 100% earn $123,955 or less

These numbers show that many Social Media Managers earn a good salary. This job can be rewarding both financially and in terms of the impact it has on a company’s success.

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What are the highest paying cities for a Social Media Manager?

Cities like San Francisco and Seattle offer some of the highest salaries for Social Media Managers. San Francisco leads with an average salary of about $106,834, followed closely by Seattle at around $93,402. These top-tier locations provide exciting opportunities for those in the field. Additionally, cities such as Stamford, San Jose, and Los Angeles also offer attractive compensation packages. Stamford presents an average salary of $75,758, while San Jose and Los Angeles both hover around $72,000. These cities continue to be hotspots for professionals seeking both growth and competitive pay in social media management.
Graph displaying highest paying cities salaries for Social Media Manager jobs, highlighting San Francisco, CA with the highest at $106,834 and Albany, NY with the lowest at $64,901.
  1. San Francisco, CA
    Average Salary: $106,834
    In San Francisco, you can expect a dynamic environment with a focus on innovation. Many tech giants like Google and Salesforce are based here. They value creative and engaging social media strategies to reach their diverse audiences.
    Find Social Media Manager jobs in San Francisco, CA


  2. Seattle, WA
    Average Salary: $93,402
    Seattle offers a thriving tech scene with companies like Amazon and Microsoft. They seek professionals who can create compelling content and manage online communities effectively. The city's vibrant culture also enriches the work experience.
    Find Social Media Manager jobs in Seattle, WA


  3. Stamford, CT
    Average Salary: $75,758
    Stamford has a strong corporate presence with companies like GE and Charter Communications. They appreciate detailed strategies and data-driven campaigns. Working here provides a mix of creativity and analytics.
    Find Social Media Manager jobs in Stamford, CT


  4. San Jose, CA
    Average Salary: $72,147
    San Jose is a tech hub where companies like Intel and eBay thrive. They look for managers who can adapt quickly and keep up with the fast-paced industry. The city offers a collaborative atmosphere that fosters growth.
    Find Social Media Manager jobs in San Jose, CA


  5. Los Angeles, CA
    Average Salary: $71,167
    In Los Angeles, you will find a dynamic mix of entertainment and technology. Companies like Warner Bros. and Hulu value vibrant and engaging content. The city's creative energy makes social media work both exciting and rewarding.
    Find Social Media Manager jobs in Los Angeles, CA


  6. Chicago, IL
    Average Salary: $71,020
    Chicago's diverse market includes companies such as Allstate and McDonald's. They seek professionals who can connect with a broad audience. The city's rich cultural scene adds a unique flavor to social media strategies.
    Find Social Media Manager jobs in Chicago, IL


  7. Washington, DC
    Average Salary: $69,399
    Washington, DC is a political and corporate hub. Companies like Google and Amazon have a strong presence here. They look for skilled managers who can navigate complex landscapes and deliver impactful messages.
    Find Social Media Manager jobs in Washington, DC


  8. Boston, MA
    Average Salary: $68,178
    Boston offers a mix of education and technology with companies like Biogen and Liberty Mutual. They value strategic thinking and community engagement. The city's academic influence adds depth to social media efforts.
    Find Social Media Manager jobs in Boston, MA


  9. San Diego, CA
    Average Salary: $67,973
    San Diego's mild climate and vibrant community attract many tech companies. Qualcomm and Illumina are prominent employers. They seek creative and innovative approaches to social media, leveraging the city's laid-back vibe.
    Find Social Media Manager jobs in San Diego, CA


  10. Albany, NY
    Average Salary: $64,901
    Albany provides a mix of government and corporate opportunities. Companies like GE and Capital One are present. They appreciate well-researched and community-focused social media strategies.
    Find Social Media Manager jobs in Albany, NY

What are the best companies a Social Media Manager can work for?

Google offers the highest pay for Social Media Managers, with an average salary of $153,423. Amazon.com follows closely behind, providing an average salary of $134,635. Synchrony also pays well, with an average salary of $102,500 for this role. These companies value social media skills and provide good opportunities for growth. T-Mobile and Robert Half also offer competitive salaries for Social Media Managers, making them attractive options for job seekers. Lasante Health Center, Hampton Chocolate Factory, and Chick-fil-A Restaurants have lower average salaries but can still offer good benefits and career development.
Graph displaying best paying company salaries for Social Media Manager jobs, highlighting Google with the highest at $153,423 and Chick-fil-A Restaurants with the lowest at $39,411.
  1. Google
    Average Salary: $153,423
    Google values creativity and innovation. Social Media Managers here work to create engaging content and build a strong online presence. This global tech giant operates in many locations, including Mountain View, California, and Dublin, Ireland.


  2. Amazon.com
    Average Salary: $134,635
    At Amazon, Social Media Managers play a crucial role in customer engagement. They craft content and strategies that highlight Amazon's products and services. With operations worldwide, Amazon's headquarters are in Seattle, Washington, and it has many offices across the globe.


  3. Synchrony
    Average Salary: $102,500
    Synchrony offers a dynamic role for Social Media Managers. They manage brand communication and community engagement. The company operates in the financial services sector, with its headquarters in Stamford, Connecticut.


  4. T-Mobile
    Average Salary: $102,100
    T-Mobile relies on Social Media Managers to connect with customers and promote services. They handle campaigns and customer interactions. This telecom company has headquarters in Bellevue, Washington, and operates across the United States.


  5. Robert Half
    Average Salary: $67,220
    Robert Half provides an excellent environment for Social Media Managers who enjoy working in staffing and HR. They focus on branding and employer recognition. This company operates in various locations, including Menlo Park, California.


  6. Lasante Health Center
    Average Salary: $49,773
    Lasante Health Center offers an opportunity for Social Media Managers to work in the healthcare sector. They manage online presence and patient engagement. The center operates in Brooklyn, New York.


  7. Hampton Chocolate Factory
    Average Salary: $43,000
    At Hampton Chocolate Factory, Social Media Managers craft delightful content for chocolate lovers. They promote products and engage with fans. This sweet company operates in Hampton, New Hampshire.


  8. Chick-fil-A Restaurants
    Average Salary: $39,411
    Chick-fil-A Restaurants look for Social Media Managers to build a fun and friendly brand image. They create content that resonates with customers. This fast-food chain operates in many locations, with its headquarters in Atlanta, Georgia.

How to earn more as a Social Media Manager?

A Social Media Manager plays a key role in today's digital marketing world. They can boost their earnings by focusing on specific areas. This section explores essential steps to increase income in this field.

Here are five key factors for earning more as a Social Media Manager:

  1. Develop a Strong Portfolio: Building a robust portfolio showcases past successes and skills. Include case studies that highlight measurable outcomes from social media campaigns. A well-documented portfolio attracts higher-paying clients and employers.
  2. Stay Updated with Trends: Social media is always changing. Staying informed about the latest trends and tools helps manage accounts effectively. Continuous learning keeps skills sharp and valuable, leading to higher pay.
  3. Specialize in a Niche: Focusing on a specific industry or platform can set a manager apart. Specialization allows deeper engagement with the audience and more targeted strategies. This expertise can command higher rates.
  4. Network Actively: Building connections within the industry opens doors to new opportunities. Attend webinars, join professional groups, and engage with other professionals. Networking can lead to better job offers and freelance gigs.
  5. Enhance Analytics Skills: Understanding data analytics is crucial. Proficiency in analyzing performance metrics helps refine strategies and demonstrate value to employers or clients. This skill often leads to higher earnings.

Currently 765 Social Media Manager job openings, nationwide.

How's the job market for a Social Media Manager in the US?

Learn what a Social Media Manager does, how to become one, and understand the job outlook. Get simple steps to start your career as a Social Media Manager today.
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Social Media Manager
765 Job Openings