Overview Salaries

Social Media Manager Salaries

Updated on Oct 10, 2026
Position
Salary

How much does a Social Media Manager make?

The average salary for a Social Media Manager is $61,059 per year in the US.
Yearly
Monthly
Weekly
Hourly
Graph depicting the yearly salary distribution for Social Media Manager positions, showing an average salary of $61,059 with varying distribution percentages across salary ranges.
Graph depicting the monthly salary distribution for Social Media Manager positions, showing an average salary of $61,059 with varying distribution percentages across salary ranges.
Graph depicting the weekly salary distribution for Social Media Manager positions, showing an average salary of $61,059 with varying distribution percentages across salary ranges.
Graph depicting the hourly salary distribution for Social Media Manager positions, showing an average salary of $61,059 with varying distribution percentages across salary ranges.

Social Media Managers play a key role in helping companies connect with their audience. These professionals handle social media accounts and develop strategies to boost online presence. They earn a solid income, with an average yearly salary of around $61,000.

Let's look at how these salaries break down:

  • 25% of Social Media Managers earn less than $37,094 a year.
  • Another 25% earn between $37,094 and $48,509.
  • Half of all managers earn between $48,509 and $71,341.
  • Another 25% make between $71,341 and $94,172.
  • The top 25% earn more than $94,172 a year.

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What are the highest paying cities for a Social Media Manager?

Cities like San Francisco and Seattle offer some of the highest salaries for Social Media Managers. These tech-heavy areas value digital marketing skills, leading to better pay. Other top cities include San Jose, Boston, and Stamford, where Social Media Managers also find competitive compensation. In these cities, companies recognize the importance of social media in marketing strategies, offering higher wages to attract skilled professionals. Job seekers looking for attractive salaries should consider these locations for exciting career opportunities.
Graph displaying highest paying cities salaries for Social Media Manager jobs, highlighting San Francisco, CA with the highest at $119,215 and Richmond, VA with the lowest at $73,185.

  1. San Francisco, CA
    Average Salary: $119,215
    In San Francisco, a hub for tech giants, professionals thrive in a competitive environment. The city's vibrant startup culture offers exciting opportunities for those crafting engaging content. Companies like Salesforce and Google value social media experts who can drive brand awareness and engagement.
    Find Social Media Manager jobs in San Francisco, CA


  2. Seattle, WA
    Average Salary: $106,124
    Seattle boasts a growing tech scene, making it a prime location for digital marketing careers. The city is home to major companies like Amazon and Microsoft. Professionals here focus on creating compelling narratives to enhance brand presence.
    Find Social Media Manager jobs in Seattle, WA


  3. San Jose, CA
    Average Salary: $79,428
    As the heart of Silicon Valley, San Jose offers numerous opportunities for tech-savvy individuals. The city's dynamic environment encourages innovation in social media strategies. Companies like Apple and Oracle seek experts who can effectively connect with audiences.
    Find Social Media Manager jobs in San Jose, CA


  4. Boston, MA
    Average Salary: $78,001
    Boston, a city rich in history and innovation, attracts top talent in social media. The city's thriving tech community includes major players like HubSpot and Thermo Fisher Scientific. Professionals here excel in creating content that resonates with diverse audiences.
    Find Social Media Manager jobs in Boston, MA


  5. Stamford, CT
    Average Salary: $77,756
    Stamford, known for its corporate headquarters, provides a stable environment for social media experts. Companies such as United Technologies and Aetna value professionals who can build strong online communities. The city's blend of business and culture offers a unique work experience.
    Find Social Media Manager jobs in Stamford, CT


  6. Chicago, IL
    Average Salary: $77,614
    Chicago's vibrant cultural scene makes it an exciting place for social media professionals. Major companies like McDonald's and Boeing seek skilled individuals to enhance their digital presence. The city's diverse market provides endless opportunities for creative expression.
    Find Social Media Manager jobs in Chicago, IL


  7. Los Angeles, CA
    Average Salary: $77,470
    Los Angeles, the entertainment capital, offers dynamic opportunities for those in social media. Companies like Disney and Warner Bros. thrive on engaging content. The city's focus on visual storytelling makes it a prime location for innovative professionals.
    Find Social Media Manager jobs in Los Angeles, CA


  8. Baltimore, MD
    Average Salary: $77,403
    Baltimore, a city with a rich history, offers a mix of traditional and modern opportunities in social media. The presence of companies like Under Armour and Legg Mason provides a unique environment for professionals to connect with local and global audiences.
    Find Social Media Manager jobs in Baltimore, MD


  9. Washington, DC
    Average Salary: $75,150
    Washington, DC, a center for politics and media, offers diverse opportunities for social media experts. The city's vibrant community includes companies like Marriott and Verizon. Professionals here excel in crafting messages that engage and inform.
    Find Social Media Manager jobs in Washington, DC


  10. Richmond, VA
    Average Salary: $73,185
    Richmond, a growing tech hub, offers a blend of traditional values and modern opportunities in social media. The city is home to companies like Altria and Dominion Energy. Professionals here can make a significant impact by creating effective social media strategies.
    Find Social Media Manager jobs in Richmond, VA

What are the best companies a Social Media Manager can work for?

Job seekers aiming to become Social Media Managers can find top-tier opportunities at Google, where the average salary stands at $153,441. Amazon offers an attractive average of $136,369, presenting another lucrative option. T-Mobile provides a competitive average salary of $121,425, ensuring strong financial rewards.
Graph displaying best paying company salaries for Social Media Manager jobs, highlighting Google with the highest at $153,441 and The Parks Automotive Group with the lowest at $32,000.

  1. Google
    Average Salary: $153,441
    Google offers dynamic Social Media Manager jobs. These roles involve creating and managing content for global audiences. Google operates worldwide, with major offices in the USA, Europe, and Asia.


  2. Amazon
    Average Salary: $136,369
    Amazon provides exciting opportunities for Social Media Managers. They work on campaigns that reach millions of customers. Amazon has headquarters in the USA and offices in Europe and Asia.


  3. T-Mobile
    Average Salary: $121,425
    T-Mobile offers competitive salaries for Social Media Managers. They craft engaging content for tech-savvy audiences. T-Mobile operates across the USA, with a strong presence in Europe.


  4. Scribd, Inc.
    Average Salary: $107,410
    Scribd, Inc. is known for rewarding Social Media Managers. These roles focus on storytelling and customer engagement. The company is based in the USA with offices in Asia.


  5. ServiceTitan
    Average Salary: $106,334
    ServiceTitan offers attractive packages for Social Media Managers. They create content for a specialized audience. The company operates across the USA.


  6. Real Chemistry
    Average Salary: $82,636
    Real Chemistry values Social Media Managers who can connect with a diverse audience. They create impactful campaigns. This company is based in the USA.


  7. ABE
    Average Salary: $75,000
    ABE offers stable positions for Social Media Managers. They manage content for a professional audience. The company operates in the USA.


  8. Soar With Eagles
    Average Salary: $60,473
    Soar With Eagles provides opportunities for Social Media Managers to engage with a passionate audience. They create content that inspires. This company operates in the USA.


  9. ABCO Facility Maintenance
    Average Salary: $50,000
    ABCO Facility Maintenance offers roles for Social Media Managers who can connect with a niche audience. They craft content for a specialized market. The company operates in the USA.


  10. The Parks Automotive Group
    Average Salary: $32,000
    The Parks Automotive Group offers entry-level positions for Social Media Managers. They create content for a loyal audience. The company is based in the USA.

How to earn more as a Social Media Manager?

A Social Media Manager can increase their earnings through various strategies that showcase their skills and dedication. Focusing on building a strong portfolio that highlights successful campaigns can attract higher-paying opportunities. Managers who network with industry professionals and participate in online communities can discover new job openings and earn more by positioning themselves as experts in the field. Continuing education through courses and certifications keeps skills up-to-date and competitive.

Another way to earn more is by mastering analytics and reporting, which proves the value of their work to potential employers. Managers who can demonstrate clear ROI and audience growth often command higher salaries. Taking on freelance projects or consulting can also increase earnings by allowing managers to leverage their expertise in various industries. Each of these factors contributes to enhancing a Social Media Manager’s marketability and earning potential.

Consider the following factors to improve earnings:

  1. Portfolio Development: Build a robust portfolio with examples of successful campaigns.
  2. Networking: Connect with industry professionals and participate in online communities.
  3. Education: Pursue courses and certifications to stay competitive in the field.
  4. Analytics Mastery: Use analytics to demonstrate the value of your work to employers.
  5. Freelancing: Take on freelance projects to increase income and expand experience.

Currently 679 Social Media Manager job openings, nationwide.

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How's the job market for a Social Media Manager in the US?

Learn what a Social Media Manager does, how to become one, and understand the job outlook. Get simple steps to start your career as a Social Media Manager today.
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Social Media Manager
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