How much does a Social Media Manager make?
A Social Media Manager plays a key role in today's digital world. They help companies connect with their audience online. This job can be very rewarding. The average yearly salary for a Social Media Manager is around $57,242. This means many people in this role earn a good living.
The salary for a Social Media Manager can vary. Some earn less, while others earn more. The lowest 10% of earners make about $27,000 a year. The highest 10% make over $120,000. Most managers fall somewhere in between. This range shows that experience and skills can lead to higher pay. Companies that value social media often offer competitive salaries.
What are the highest paying cities for a Social Media Manager?

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San Francisco, CA
Average Salary: $97,995
In San Francisco, a social media role thrives in the tech-savvy environment. Companies like Salesforce and Slack offer dynamic opportunities. The city's vibrant culture enhances creativity and engagement.
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Seattle, WA
Average Salary: $89,839
Seattle provides a unique blend of tech and nature for social media professionals. With giants like Amazon and Microsoft, the role involves innovative campaigns. The city's progressive atmosphere supports diverse ideas.
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San Jose, CA
Average Salary: $70,513
San Jose, the heart of Silicon Valley, offers exciting prospects for social media experts. Companies like Google and Adobe lead the tech industry. The role here demands sharp, tech-savvy strategies.
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Washington, DC
Average Salary: $69,507
In Washington, DC, social media roles are pivotal in political and corporate sectors. Working with firms like Accenture and Deloitte, professionals shape public narratives. The city's political buzz adds depth to campaigns.
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Chicago, IL
Average Salary: $68,983
Chicago's social media scene is vibrant and diverse. With companies like McDonald's and Boeing, the role involves a mix of traditional and modern strategies. The city's rich cultural scene inspires creative content.
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Los Angeles, CA
Average Salary: $66,081
Los Angeles offers a glamorous setting for social media roles. Entertainment companies like Disney and Warner Bros. seek creative professionals. The city's entertainment focus drives engaging content.
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Boston, MA
Average Salary: $65,272
Boston's social media roles are influenced by its educational and tech sectors. With Harvard and MIT nearby, the role involves innovative and research-driven strategies. The city's academic environment fosters intellectual content.
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Stamford, CT
Average Salary: $64,980
In Stamford, social media roles are key in the finance and insurance sectors. Companies like Travelers and UBS offer stable and strategic opportunities. The city's corporate environment supports professional and polished campaigns.
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Denver, CO
Average Salary: $64,860
Denver provides a fresh and outdoor-oriented approach to social media. With companies like Chipotle and Denver International Airport, the role combines creativity with a love for the outdoors. The city's outdoor culture enriches content.
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San Diego, CA
Average Salary: $64,084
San Diego offers a laid-back and innovative environment for social media roles. With biotech firms like Illumina and Qualcomm, the role involves cutting-edge and health-focused content. The city's sunny climate and beaches inspire vibrant campaigns.
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What are the best companies a Social Media Manager can work for?

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Amazon.com
Average Salary: $125,255
Amazon.com offers exciting opportunities for Social Media Managers. They manage the company's online presence across various platforms. Amazon operates globally, with headquarters in Seattle, WA, and many other locations.
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synchrony
Average Salary: $122,500
Synchrony provides a dynamic environment for Social Media Managers. They focus on creating engaging content and managing social media campaigns. The company has offices in Stamford, CT, and other key locations.
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T-Mobile
Average Salary: $102,100
T-Mobile offers rewarding roles for Social Media Managers. They work on enhancing brand awareness and customer engagement. The company operates in major cities across the U.S., with headquarters in Bellevue, WA.
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CELLA
Average Salary: $77,187
CELLA provides a supportive environment for Social Media Managers. They manage social media strategies and campaigns. The company operates in several locations, including Chicago, IL.
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Robert Half
Average Salary: $69,621
Robert Half offers diverse opportunities for Social Media Managers. They handle social media content and community management. The company operates in many locations, including New York, NY.
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Avenues Recovery
Average Salary: $62,571
Avenues Recovery provides a unique setting for Social Media Managers. They focus on creating content that supports the company's mission. The company operates in several locations, including Denver, CO.
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Empress EMS
Average Salary: $62,500
Empress EMS offers a stable environment for Social Media Managers. They manage social media presence and customer engagement. The company operates in several locations, including Houston, TX.
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BrandRep
Average Salary: $62,091
BrandRep offers a creative environment for Social Media Managers. They focus on building brand identity and managing social media campaigns. The company operates in several locations, including Los Angeles, CA.
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REJUVA DERMATOLOGY VEIN & SKIN CANCER CENTER
Average Salary: $45,000
REJUVA provides a specialized environment for Social Media Managers. They manage social media content for a healthcare provider. The company operates in several locations, including Miami, FL.
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Clayton Homes
Average Salary: $41,333
Clayton Homes offers a supportive environment for Social Media Managers. They focus on enhancing brand presence and customer engagement. The company operates in several locations, including Nashville, TN.
How to earn more as a Social Media Manager?
A Social Media Manager plays a crucial role in shaping a company's online presence. This role involves creating content, managing social media accounts, and engaging with followers. To earn more in this field, consider these key factors. They can help boost your salary and career growth.
First, gaining experience in different industries can make you more valuable. Each industry has its own trends and audience. By understanding these, you can tailor your strategies to meet specific needs. Second, mastering various social media platforms is essential. Each platform has unique features and best practices. Knowing how to use them effectively can set you apart. Third, developing strong communication skills is important. Clear and concise communication helps in crafting compelling messages and engaging with the audience. Fourth, staying updated with the latest trends and tools can enhance your performance. The social media landscape is always changing. Keeping up with new developments can give you an edge. Lastly, building a strong personal brand can open up more opportunities. A well-established brand can attract better job offers and higher salaries.
Consider these factors to increase your earning potential as a Social Media Manager:
- Gain experience in different industries.
- Master various social media platforms.
- Develop strong communication skills.
- Stay updated with the latest trends and tools.
- Build a strong personal brand.