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Salary

How much does a Social Media Manager make?

The average salary for a Social Media Manager is $56,122 per year in the US.

A Social Media Manager plays a key role in helping companies connect with their audience. This job can be both exciting and rewarding. On average, a Social Media Manager earns around $56,122 per year. This figure can vary based on experience, location, and the company they work for.

Job seekers with a few years of experience might start at the lower end of the salary range, around $26,000. Those with more experience can earn significantly more. Some Social Media Managers make upwards of $137,300 annually. It's common for salaries to increase with more experience and skills.

To succeed in this role, a Social Media Manager needs strong communication skills, creativity, and knowledge of social media platforms. These skills often lead to higher earning potential and job satisfaction.

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What are the highest paying cities for a Social Media Manager?

Cities like San Francisco and Seattle often offer some of the highest pay for Social Media Managers. With San Francisco leading at an average salary of $110,226, it's a top choice for those in the field. Seattle follows closely behind, providing competitive salaries that make these locations attractive for career growth. Additionally, cities such as San Jose, Stamford, and Los Angeles also provide strong earning potential for Social Media Managers. San Jose's average salary of $76,551 stands out, with other major cities offering salaries that reflect the demand for digital marketing expertise. Job seekers should consider these locations for promising career opportunities.
Graph displaying highest paying cities salaries for Social Media Manager jobs, highlighting San Francisco, CA with the highest at $110,226 and Denver, CO with the lowest at $66,244.
  1. San Francisco, CA
    Average Salary: $110,226
    Working in San Francisco offers a dynamic environment with tech giants like Salesforce and Slack. Professionals enjoy a blend of innovation and creativity, crucial for thriving in this role.
    Find Social Media Manager jobs in San Francisco, CA


  2. Seattle, WA
    Average Salary: $95,376
    Seattle’s vibrant tech scene includes companies like Amazon and Microsoft. Social media roles here focus on engaging audiences with innovative and impactful content.
    Find Social Media Manager jobs in Seattle, WA


  3. San Jose, CA
    Average Salary: $76,551
    San Jose’s tech industry, home to giants like Apple and Google, provides a unique opportunity for those managing social media to create captivating campaigns.
    Find Social Media Manager jobs in San Jose, CA


  4. Stamford, CT
    Average Salary: $75,743
    In Stamford, firms like United Technologies Corporation offer a chance to craft compelling social media strategies that resonate in a corporate setting.
    Find Social Media Manager jobs in Stamford, CT


  5. Los Angeles, CA
    Average Salary: $72,771
    Los Angeles' entertainment hub, with companies like NBCUniversal, provides a creative playground for social media professionals to engage audiences with compelling content.
    Find Social Media Manager jobs in Los Angeles, CA


  6. Washington, DC
    Average Salary: $71,232
    Washington, D.C.’s political and corporate landscape, including firms like Gannett, allows social media managers to craft messages that influence and inform.
    Find Social Media Manager jobs in Washington, DC


  7. Minneapolis, MN
    Average Salary: $70,863
    Minneapolis offers a blend of tech and tradition with companies like Target. Social media managers here focus on community engagement and brand storytelling.
    Find Social Media Manager jobs in Minneapolis, MN


  8. Chicago, IL
    Average Salary: $70,094
    Chicago’s diverse market, with companies like McDonald’s, offers a chance to engage a broad audience with dynamic and innovative social media strategies.
    Find Social Media Manager jobs in Chicago, IL


  9. Boston, MA
    Average Salary: $67,706
    Boston’s rich history and modern tech scene, including companies like Boston Scientific, provide a unique backdrop for impactful social media management.
    Find Social Media Manager jobs in Boston, MA


  10. Denver, CO
    Average Salary: $66,244
    Denver’s outdoor lifestyle, combined with a growing tech sector, offers a unique environment for social media managers to connect with audiences in a refreshing way.
    Find Social Media Manager jobs in Denver, CO

What are the best companies a Social Media Manager can work for?

Top companies offer excellent pay for Social Media Managers. Google stands out with an average salary of $151,900. Amazon.com follows closely with an average salary of $140,535. These roles demand strong digital skills and the ability to engage audiences effectively. At a slightly lower pay scale, Robert Half pays an average of $66,110 for Social Media Managers. Chick-fil-A Restaurants and Parks Automotive Group provide average salaries of $40,615 and $32,000, respectively. Each of these companies presents a valuable opportunity for career growth and skill development.
Graph displaying best paying company salaries for Social Media Manager jobs, highlighting Google with the highest at $151,900 and Parks Automotive Group with the lowest at $32,000.
  1. Google
    Average Salary: $151,900
    Google offers rewarding Social Media Manager jobs with a focus on global reach. As a Social Media Manager, one can work in locations such as California, New York, and London. Google emphasizes innovation and creativity in managing its online presence.


  2. Amazon.com
    Average Salary: $140,535
    At Amazon.com, Social Media Managers play a key role in engaging customers and promoting products. This position spans locations such as Seattle, New York, and many others worldwide. Amazon values creativity and strong communication skills in its team.


  3. Robert Half
    Average Salary: $66,110
    Robert Half provides diverse opportunities for Social Media Managers. Candidates can expect roles in various locations across the United States. Robert Half focuses on building a professional network and fostering career growth.


  4. Chick-fil-A Restaurants
    Average Salary: $40,615
    Chick-fil-A Restaurants offers Social Media Manager roles focused on engaging with customers and promoting their brand. Positions are available in many locations across the United States. Chick-fil-A values community and customer connection.


  5. Parks Automotive Group
    Average Salary: $32,000
    Parks Automotive Group provides entry-level Social Media Manager roles that involve building brand awareness and customer engagement. Locations include major cities in the United States. The company emphasizes teamwork and customer service.

How to earn more as a Social Media Manager?

Looking to boost your income as a Social Media Manager? There are several strategies that can help you earn more. Developing strong skills in social media platforms and content creation is essential. A deep understanding of what drives engagement can set you apart. Networking with other professionals in the field can open doors to better job opportunities. Taking on freelance projects can also increase your income.

Seeking higher-paying positions or negotiating a salary increase can make a significant difference. Gaining additional certifications or formal education in digital marketing or communications can enhance your value. Here are five key factors to consider:

  • Skill Development: Continuously learn new skills to stay ahead.
  • Networking: Connect with other professionals to explore new opportunities.
  • Freelancing: Take on side projects to earn extra income.
  • Higher Positions: Aim for roles with greater responsibility and pay.
  • Certifications: Pursue additional training to boost your qualifications.

Currently 732 Social Media Manager job openings, nationwide.

How's the job market for a Social Media Manager in the US?

Learn what a Social Media Manager does, how to become one, and understand the job outlook. Get simple steps to start your career as a Social Media Manager today.
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Social Media Manager
732 Job Openings