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How much does a Social Media Manager make?

The average salary for a Social Media Manager is $57,768 per year in the US.

A Social Media Manager plays a key role in today's digital world. They help companies connect with their audience online. This job can be very rewarding, both in terms of job satisfaction and salary. The average yearly salary for a Social Media Manager is around $57,768. This means many people in this role earn a good living.

The salary for Social Media Managers can vary based on experience and location. Some managers earn less than $36,000, while others make more than $128,000. Here are some common salary ranges:

  • 10% earn less than $27,000
  • 20% earn less than $36,000
  • 40% earn less than $45,000
  • 60% earn less than $55,000
  • 80% earn less than $73,000
  • 90% earn less than $91,000
  • 95% earn less than $100,000

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What are the highest paying cities for a Social Media Manager?

Social Media Managers in San Francisco, California, enjoy some of the highest salaries in the country. The average salary there is over $106,000. Seattle, Washington, and San Jose, California, also offer competitive pay, with average salaries around $90,000 and $70,000, respectively. Other cities like Chicago, Washington, D.C., and Los Angeles also provide attractive salaries for Social Media Managers. These cities offer a mix of high demand and cost of living, making them great options for professionals in this field.
Graph displaying highest paying cities salaries for Social Media Manager jobs, highlighting San Francisco, CA with the highest at $106,103 and San Diego, CA with the lowest at $63,783.
  1. San Francisco, CA
    Average Salary: $106,103
    In San Francisco, a city known for tech innovation, social media managers play a key role in connecting brands with a tech-savvy audience. Companies like Salesforce and Slack offer exciting opportunities to shape digital strategies.
    Find Social Media Manager jobs in San Francisco, CA


  2. Seattle, WA
    Average Salary: $90,751
    Seattle's vibrant tech scene makes it a great place for social media managers. With companies like Amazon and Microsoft, professionals here get to engage with a diverse audience and drive impactful campaigns.
    Find Social Media Manager jobs in Seattle, WA


  3. San Jose, CA
    Average Salary: $69,984
    San Jose, the heart of Silicon Valley, offers dynamic roles for social media managers. Working with tech giants like Google and Apple, professionals here can influence and reach a broad audience.
    Find Social Media Manager jobs in San Jose, CA


  4. Chicago, IL
    Average Salary: $69,365
    Chicago's diverse market provides rich opportunities for social media managers. Companies like McDonald's and Boeing offer varied challenges and the chance to connect with a wide audience.
    Find Social Media Manager jobs in Chicago, IL


  5. Washington, DC
    Average Salary: $67,644
    In Washington, DC, social media managers work with influential organizations. With entities like the World Bank and various government agencies, professionals here can make a significant impact.
    Find Social Media Manager jobs in Washington, DC


  6. Los Angeles, CA
    Average Salary: $66,936
    Los Angeles offers a creative environment for social media managers. With entertainment companies like Disney and Warner Bros., professionals here can engage audiences in unique ways.
    Find Social Media Manager jobs in Los Angeles, CA


  7. Stamford, CT
    Average Salary: $65,802
    Stamford, home to many financial institutions, provides a stable setting for social media managers. Companies like UBS and General Electric offer opportunities to connect with a professional audience.
    Find Social Media Manager jobs in Stamford, CT


  8. Boston, MA
    Average Salary: $65,782
    Boston's rich history and vibrant culture make it ideal for social media managers. With companies like Fidelity and Biogen, professionals here can engage with a knowledgeable audience.
    Find Social Media Manager jobs in Boston, MA


  9. Denver, CO
    Average Salary: $65,685
    Denver's outdoor lifestyle and growing tech scene offer exciting roles for social media managers. With companies like Chipotle and Denver International Airport, professionals here can connect with a diverse audience.
    Find Social Media Manager jobs in Denver, CO


  10. San Diego, CA
    Average Salary: $63,783
    San Diego's sunny climate and strong tech presence make it a great place for social media managers. With companies like Qualcomm and biotech firms, professionals here can engage with a dynamic audience.
    Find Social Media Manager jobs in San Diego, CA

What are the best companies a Social Media Manager can work for?

Social Media Managers can find excellent opportunities with top-paying companies. Google offers an average salary of $155,818, making it a leading choice. Amazon.com also provides a competitive salary of $130,413, along with other benefits. Companies like Synchrony and T-Mobile offer attractive salaries, with averages of $122,500 and $102,100, respectively. These positions provide a chance to grow and excel in a dynamic field.
Graph displaying best paying company salaries for Social Media Manager jobs, highlighting Google with the highest at $155,818 and Torres Automotive Group with the lowest at $27,000.
  1. Google
    Average Salary: $155,818
    Google offers exciting opportunities for Social Media Managers. They manage the company's online presence across various platforms. Google operates globally, with major offices in the U.S., Europe, and Asia.


  2. Amazon.com
    Average Salary: $130,413
    At Amazon, Social Media Managers play a key role in promoting products and engaging with customers. They work in offices across the U.S., Europe, and Asia, helping to build Amazon's brand worldwide.


  3. synchrony
    Average Salary: $122,500
    Synchrony provides a dynamic environment for Social Media Managers. They focus on enhancing customer engagement and brand loyalty. The company operates in the U.S. and has a strong online presence.


  4. T-Mobile
    Average Salary: $102,100
    T-Mobile offers rewarding roles for Social Media Managers. They manage the company's social media channels to connect with customers. T-Mobile operates across the U.S., providing nationwide coverage.


  5. CELLA
    Average Salary: $80,053
    CELLA provides opportunities for Social Media Managers to engage with clients and promote services. They work in various locations across the U.S., focusing on customer interaction and satisfaction.


  6. Robert Half
    Average Salary: $67,294
    Robert Half offers diverse roles for Social Media Managers. They help companies manage their social media presence. The company operates in many cities across the U.S., providing staffing solutions.


  7. BrandRep
    Average Salary: $60,000
    BrandRep offers exciting roles for Social Media Managers. They focus on building and maintaining brand reputation. The company operates in major cities across the U.S., helping businesses enhance their online presence.


  8. REJUVA DERMATOLOGY VEIN & SKIN CANCER CENTER
    Average Salary: $45,000
    REJUVA provides opportunities for Social Media Managers to promote medical services. They engage with patients and build the center's online presence. The company operates in several locations in the U.S.


  9. Chick-fil-A Restaurants
    Average Salary: $38,167
    Chick-fil-A offers roles for Social Media Managers to connect with customers. They manage the brand's social media channels and engage with fans. The company operates in many locations across the U.S.


  10. Torres Automotive Group
    Average Salary: $27,000
    Torres Automotive Group provides opportunities for Social Media Managers to promote car sales. They engage with customers and build the brand's online presence. The company operates in several locations in the U.S.

How to earn more as a Social Media Manager?

A Social Media Manager plays a key role in shaping a company's online presence. This role offers many opportunities to increase earnings. By focusing on certain areas, a Social Media Manager can boost their salary and career prospects. Attention to detail, creativity, and strategic thinking are essential for success.

Here are some factors that can help a Social Media Manager earn more:

  1. Skill Development: Continuous learning and skill improvement are vital. Managers who stay updated with the latest trends and tools can offer more value to their employers. Certifications in digital marketing or social media can enhance credibility.
  2. Experience: Gaining experience in different industries and roles can make a manager more versatile. This experience can lead to higher earnings and more job opportunities. Experience with analytics and campaign management is particularly valuable.
  3. Networking: Building a strong professional network can open doors to new opportunities. Attending industry events, joining online communities, and connecting with other professionals can lead to higher-paying jobs.
  4. Portfolio: A well-crafted portfolio showcasing successful campaigns and results can impress potential employers. Highlighting measurable achievements, such as increased engagement or sales, can make a manager more attractive to hiring companies.
  5. Negotiation: Knowing how to negotiate salary effectively can lead to higher earnings. Researching industry standards and being prepared to discuss value can help managers secure a better salary.

Currently 680 Social Media Manager job openings, nationwide.

How's the job market for a Social Media Manager in the US?

Learn what a Social Media Manager does, how to become one, and understand the job outlook. Get simple steps to start your career as a Social Media Manager today.
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Social Media Manager
680 Job Openings