How much does a Social Media Manager make?
A Social Media Manager helps companies build their online presence and connect with customers. This job is growing fast. If you're thinking of becoming a Social Media Manager, it helps to know how much you can earn.
The average yearly salary for a Social Media Manager is around $58,387. However, salaries can vary. Some people make less, some make more. Here's a closer look at the different salary ranges:
- The lowest 10% earn less than $28,000.
- The next 10% earn between $28,000 and $37,559.
- The next 12% earn between $37,559 and $47,118.
- And so on, until the top 10%, who earn $133,150 or more.
These numbers can change based on things like where you live, how big the company is, and how much experience you have. But they give a good idea of what you can expect to earn as a Social Media Manager.
What are the highest paying cities for a Social Media Manager?

-
San Francisco, CA
Average Salary: $107,600
In San Francisco, a social media specialist connects with tech startups and big companies. They craft engaging content for brands like Salesforce and Uber. The city’s vibrant culture offers unique storytelling opportunities.
Find Social Media Manager jobs in San Francisco, CA
-
Seattle, WA
Average Salary: $93,241
Seattle’s social media expert works with tech giants like Amazon and Microsoft. They create campaigns that resonate with the city’s innovative spirit. The scenic backdrop provides a creative edge to online content.
Find Social Media Manager jobs in Seattle, WA
-
San Jose, CA
Average Salary: $72,892
San Jose’s social media manager engages with a thriving tech community. They highlight the latest from firms like Google and Intel. The city’s fast-paced environment demands quick, impactful content.
Find Social Media Manager jobs in San Jose, CA
-
Stamford, CT
Average Salary: $71,033
In Stamford, a social media pro brings financial services brands to life. They connect with companies like Blackstone and Evercore. The city's corporate focus offers a rich landscape for professional networking.
Find Social Media Manager jobs in Stamford, CT
-
Chicago, IL
Average Salary: $69,990
Chicago’s social media expert works with a mix of industries, from finance to entertainment. They highlight stories from brands like JPMorgan and the Chicago Cubs. The city's diverse culture provides a wealth of content ideas.
Find Social Media Manager jobs in Chicago, IL
-
Los Angeles, CA
Average Salary: $68,282
Los Angeles offers a social media manager endless entertainment options. They create buzz for Hollywood studios and fashion brands. The city’s laid-back vibe inspires creative and fun content.
Find Social Media Manager jobs in Los Angeles, CA
-
Washington, DC
Average Salary: $68,218
In Washington, a social media manager navigates the political landscape. They engage audiences for non-profits and government agencies. The city’s rich history provides a backdrop for impactful content.
Find Social Media Manager jobs in Washington, DC
-
Boston, MA
Average Salary: $67,913
Boston’s social media expert taps into the city’s academic and tech scenes. They connect with companies like Boston Dynamics and Harvard. The historic charm offers unique storytelling angles.
Find Social Media Manager jobs in Boston, MA
-
Denver, CO
Average Salary: $64,582
Denver’s social media manager works in a city that blends outdoors with innovation. They engage audiences for local startups and breweries. The scenic mountains provide a stunning backdrop for content.
Find Social Media Manager jobs in Denver, CO
-
San Diego, CA
Average Salary: $64,503
In San Diego, a social media expert shines with the city’s beach culture. They highlight stories from biotech firms and tourism brands. The sunny climate and outdoor lifestyle influence vibrant content.
Find Social Media Manager jobs in San Diego, CA
What are the best companies a Social Media Manager can work for?

-
Google
Average Salary: $154,375
At Google, Social Media Managers play a key role in enhancing the company's online presence. They create content and engage with users on platforms like Twitter, LinkedIn, and Facebook. Google operates worldwide, with major offices in the U.S., Europe, and Asia.
-
Amazon.com
Average Salary: $133,036
Amazon values its Social Media Managers for their ability to drive brand awareness and customer engagement. They develop campaigns and manage social media accounts. Amazon has locations across the globe, including the U.S., Europe, and India.
-
synchrony
Average Salary: $112,100
At synchrony, Social Media Managers focus on promoting the company's services and engaging with customers. They work on campaigns and manage social media platforms. synchrony has offices in the U.S., Europe, and Asia.
-
T-Mobile
Average Salary: $102,100
T-Mobile seeks Social Media Managers who can help shape the brand's image. They create content and manage social media accounts. T-Mobile has locations across the U.S. and parts of Europe.
-
CELLA
Average Salary: $78,986
CELLA looks for Social Media Managers to engage with customers and promote their products. They develop content and manage social media platforms. CELLA has locations in the U.S. and parts of Europe.
-
Robert Half
Average Salary: $66,604
Robert Half needs Social Media Managers to help clients with their social media strategies. They create content and manage social media accounts. Robert Half has locations worldwide, including the U.S., Europe, and Asia.
-
BrandRep
Average Salary: $59,071
BrandRep looks for Social Media Managers to enhance brand awareness. They create content and manage social media accounts. BrandRep has locations in the U.S.
-
Lasante Health Center
Average Salary: $50,192
Lasante Health Center needs Social Media Managers to promote their services. They create content and manage social media accounts. Lasante Health Center has locations in the U.S.
-
Hampton Chocolate Factory
Average Salary: $43,000
Hampton Chocolate Factory looks for Social Media Managers to promote their products. They create content and manage social media accounts. Hampton Chocolate Factory has locations in the U.S.
-
Chick-fil-A Restaurants
Average Salary: $38,545
Chick-fil-A Restaurants needs Social Media Managers to engage with customers. They create content and manage social media accounts. Chick-fil-A Restaurants has locations across the U.S.
How to earn more as a Social Media Manager?
A Social Media Manager's role is more important than ever. They craft messages and strategies that connect brands with audiences. Increasing earnings in this role is possible with the right approach. Focus on the following key factors to boost your salary and career opportunities.
First, expanding your skill set can lead to higher pay. Learn to use new tools and platforms. Skills in analytics and content creation often lead to higher positions. Second, gaining experience in different industries shows versatility. Each industry has unique challenges and audiences. Third, networking with other professionals helps open doors to better jobs. Attend industry events and join online groups. Fourth, creating a strong personal brand can attract more job offers. Share your work and insights on platforms like LinkedIn. Lastly, taking on leadership roles can increase earning potential. Manage a team or lead projects to demonstrate your ability to drive success.
Consider these actions to earn more as a Social Media Manager. Each step can lead to greater opportunities and higher pay.
- Expand skill set with new tools and platforms.
- Gain experience in various industries to show versatility.
- Network with other professionals to open doors to better jobs.
- Create a strong personal brand to attract more job offers.
- Take on leadership roles to demonstrate ability to drive success.



