Position
Salary

How much does a Social Media Specialist make?

The average salary for a Social Media Specialist is $56,577 per year in the US.

The average yearly salary for a Social Media Specialist is $56,577. This role involves a lot of responsibility and creativity, which is why the pay can be quite rewarding. Specialists help companies connect with their audiences online and promote their brand.

Here is a look at what different Social Media Specialists can expect to earn:

  • 10% earn less than $30,000.
  • 23.85% earn between $30,000 and $37,395.
  • 34.21% earn between $37,395 and $44,791.
  • 50% earn between $44,791 and $52,186.
  • 62.5% earn between $52,186 and $59,582.
  • 70.88% earn between $59,582 and $66,977.
  • 77.96% earn between $66,977 and $74,373.
  • 80.96% earn between $74,373 and $81,768.
  • 82.48% earn between $81,768 and $89,164.
  • 84.04% earn between $89,164 and $96,559.
  • 85.71% earn between $96,559 and $103,955.
  • 100% earn between $103,955 and $111,350.

View Social Media Specialist jobs nearby

What are the highest paying cities for a Social Media Specialist?

San Francisco offers Social Media Specialists some of the highest salaries in the nation, with an average of $85,642 per year. Seattle and Boston follow closely, providing competitive wages for this role. Cities like Baltimore, Minneapolis, and San Diego also provide attractive compensation packages for those in this field.
Graph displaying highest paying cities salaries for Social Media Specialist jobs, highlighting San Francisco, CA with the highest at $85,642 and Denver, CO with the lowest at $64,714.
  1. San Francisco, CA
    Average Salary: $85,642
    In San Francisco, you will find numerous tech companies seeking fresh social media ideas. The city is known for its innovative spirit, which makes it an exciting place to grow your social media strategies. With companies like Salesforce and Slack, you'll be at the forefront of digital marketing.
    Find Social Media Specialist jobs in San Francisco, CA


  2. Seattle, WA
    Average Salary: $79,323
    Seattle offers a unique blend of tech and natural beauty. The city's tech scene includes giants like Amazon and Microsoft, looking for creative social media approaches. The environment is collaborative, with a strong focus on innovation and community engagement.
    Find Social Media Specialist jobs in Seattle, WA


  3. Boston, MA
    Average Salary: $77,955
    Boston is rich in history and innovation. As a social media expert here, you'll work with companies like Fidelity and HubSpot. The city's vibrant culture provides plenty of inspiration for engaging content and campaigns.
    Find Social Media Specialist jobs in Boston, MA


  4. Baltimore, MD
    Average Salary: $70,817
    Baltimore is a growing tech hub with a mix of startups and established companies. Working here means you will be part of a dynamic environment. You'll engage with a diverse audience, creating impactful social media strategies.
    Find Social Media Specialist jobs in Baltimore, MD


  5. Minneapolis, MN
    Average Salary: $68,954
    In Minneapolis, the social media landscape is vibrant and diverse. Companies like Target and UnitedHealth Group need creative strategies to connect with their audience. The city's strong sense of community offers many opportunities for meaningful engagement.
    Find Social Media Specialist jobs in Minneapolis, MN


  6. San Diego, CA
    Average Salary: $68,246
    San Diego's sunny climate and innovative companies create a perfect setting for social media work. With businesses like Qualcomm and Scripps Networks, you'll be crafting engaging content that resonates with a broad audience.
    Find Social Media Specialist jobs in San Diego, CA


  7. Los Angeles, CA
    Average Salary: $65,988
    Los Angeles is the entertainment capital, offering endless opportunities for creative social media work. Working with companies like Sony Pictures and Lionsgate, you'll be at the heart of the media industry, crafting stories that captivate audiences.
    Find Social Media Specialist jobs in Los Angeles, CA


  8. Washington, DC
    Average Salary: $65,931
    In Washington, DC, you will find a mix of political and corporate entities needing strong social media presence. The city's influence on policy and business makes it a unique place for impactful social media strategies.
    Find Social Media Specialist jobs in Washington, DC


  9. Atlanta, GA
    Average Salary: $65,039
    Atlanta's growing tech scene offers many opportunities for social media professionals. Companies like Coca-Cola and Delta Air Lines need innovative ways to connect with their audience. The city's fast-paced environment is perfect for creative thinkers.
    Find Social Media Specialist jobs in Atlanta, GA


  10. Denver, CO
    Average Salary: $64,714
    Denver's outdoor lifestyle and growing tech industry create a unique setting for social media work. Companies like Southwest Airlines and Denver International Airport need engaging content. The city's vibrant culture provides plenty of inspiration.
    Find Social Media Specialist jobs in Denver, CO

What are the best companies a Social Media Specialist can work for?

Top-paying companies for Social Media Specialists include Deloitte, where they earn an average salary of $111,350. Robert Half also offers competitive pay, with an average salary of $62,486. Ramsey Solutions provides an average salary of $56,318 for these specialists. Job seekers looking for good salaries can consider these companies. They all offer well-paid roles. Explore these options to find a rewarding job.
Graph displaying best paying company salaries for Social Media Specialist jobs, highlighting Deloitte with the highest at $111,350 and Ramsey Solutions with the lowest at $56,318.
  1. Deloitte
    Average Salary: $111,350
    Deloitte offers exciting opportunities for Social Media Specialists. They focus on creating engaging content and managing campaigns across various platforms. Deloitte operates globally with major offices in the US, UK, and Asia.


  2. Robert Half
    Average Salary: $62,486
    Robert Half provides a dynamic environment for Social Media Specialists. They work on enhancing brand presence and managing social media accounts. The company has a strong presence in the US, Canada, and Europe, offering diverse opportunities for professionals.


  3. Ramsey Solutions
    Average Salary: $56,318
    Ramsey Solutions seeks talented Social Media Specialists to boost their online presence. They focus on creating impactful content and managing social media strategies. Based in the US, Ramsey Solutions offers a supportive workplace with a focus on personal development.

How to earn more as a Social Media Specialist?

Social Media Specialists play a key role in today's digital age. They create content, manage social media accounts, and interact with followers. If you want to earn more in this field, consider these factors. They can help you advance your career and boost your income.

One important factor is gaining experience. More experience often leads to higher pay. Start with entry-level positions and work your way up. Each role will teach you new skills. This will make you more valuable to employers. Look for projects that challenge you. They will help you grow your expertise and portfolio.

  1. Specialization: Focus on a specific area of social media. It could be content creation, community management, or analytics.
  2. Certifications: Get certifications from recognized organizations. They can improve your knowledge and skills.
  3. Networking: Connect with other professionals. Attend events and join online communities.
  4. Skills Development: Keep learning new tools and trends. Stay updated with the latest in social media marketing.
  5. Portfolio: Build a strong portfolio. Showcase your best work. This will make you stand out to potential employers.

Currently 207 Social Media Specialist job openings, nationwide.

How's the job market for a Social Media Specialist in the US?

Learn what a Social Media Specialist does, how to become one, and understand the job outlook. Get simple steps to start your career as a Social Media Specialist today.
Position
Overview
Social Media Specialist
207 Job Openings