Position
Salary

How much does a Social Media Specialist make?

The average salary for a Social Media Specialist is $55,389 per year in the US.

A Social Media Specialist plays a key role in today's digital world. They help companies connect with their audience online. This job is growing in demand. Specialists can earn a good salary. The average yearly salary for this role is around $55,000. This number can change based on experience and location.

The salary range for Social Media Specialists can vary. At the lower end, some earn around $30,000 a year. As they gain more experience, salaries can rise. The top earners in this field can make over $100,000 annually. Many factors affect salary, including the size of the company and the industry. Specialists who work for large companies often earn more. Those in tech or marketing industries may also see higher pay.

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What are the highest paying cities for a Social Media Specialist?

Social Media Specialists can find some of the best-paying opportunities in major cities. San Francisco, CA, leads with an average salary of $80,635. Seattle, WA, and Boston, MA, follow closely, offering competitive pay as well. Other cities like San Diego, CA, and Baltimore, MD, also provide attractive salaries for those in the field.
Graph displaying highest paying cities salaries for Social Media Specialist jobs, highlighting San Francisco, CA with the highest at $80,635 and Atlanta, GA with the lowest at $62,517.
  1. San Francisco, CA
    Average Salary: $80,635
    In San Francisco, tech companies thrive, making it a prime spot for social media experts. Many firms seek specialists to boost online presence and engage with customers. Companies like Google and Salesforce offer exciting opportunities.
    Find Social Media Specialist jobs in San Francisco, CA


  2. Seattle, WA
    Average Salary: $75,716
    Seattle is known for its vibrant tech scene. Social media specialists here work with companies like Amazon and Microsoft. They help these giants connect with their audience and grow their brand.
    Find Social Media Specialist jobs in Seattle, WA


  3. Boston, MA
    Average Salary: $69,666
    Boston offers a mix of tech and traditional industries. Social media specialists here work with firms like Liberty Mutual and State Street. They create engaging content to reach a broad audience.
    Find Social Media Specialist jobs in Boston, MA


  4. Minneapolis, MN
    Average Salary: $68,102
    Minneapolis has a growing tech industry. Specialists here work with companies like Target and U.S. Bank. They focus on creating engaging social media strategies to boost brand awareness.
    Find Social Media Specialist jobs in Minneapolis, MN


  5. San Diego, CA
    Average Salary: $67,130
    San Diego is a hub for biotech and tech companies. Social media specialists here work with firms like Qualcomm and Illumina. They help these companies connect with their audience and grow their online presence.
    Find Social Media Specialist jobs in San Diego, CA


  6. Baltimore, MD
    Average Salary: $66,175
    Baltimore offers a mix of industries. Specialists here work with companies like Under Armour and Johns Hopkins. They create content that resonates with the local community and beyond.
    Find Social Media Specialist jobs in Baltimore, MD


  7. Washington, DC
    Average Salary: $65,943
    Washington, DC, is a political and tech hub. Social media specialists here work with firms like Lockheed Martin and the World Bank. They craft messages that engage a diverse audience.
    Find Social Media Specialist jobs in Washington, DC


  8. Denver, CO
    Average Salary: $64,416
    Denver's growing tech scene offers many opportunities. Specialists here work with companies like Chipotle and Denver International Airport. They focus on creating engaging content to boost brand visibility.
    Find Social Media Specialist jobs in Denver, CO


  9. Syracuse, NY
    Average Salary: $63,102
    Syracuse offers a mix of industries and a growing tech scene. Specialists here work with companies like Syracuse University and Wegmans. They create content that connects with the local community.
    Find Social Media Specialist jobs in Syracuse, NY


  10. Atlanta, GA
    Average Salary: $62,517
    Atlanta is a major hub for tech and media. Social media specialists here work with companies like Coca-Cola and Delta. They focus on creating engaging content to reach a wide audience.
    Find Social Media Specialist jobs in Atlanta, GA

What are the best companies a Social Media Specialist can work for?

Deloitte offers the highest salary for Social Media Specialists, averaging $111,350 annually. The Chefs' Warehouse and Robert Half also provide competitive pay, with averages of $71,250 and $63,643, respectively. Coalition Technologies and the University of Utah offer solid salaries, with averages of $51,167 and $42,074.
Graph displaying best paying company salaries for Social Media Specialist jobs, highlighting Deloitte with the highest at $111,350 and University of Utah with the lowest at $42,074.
  1. Deloitte
    Average Salary: $111,350
    Deloitte offers exciting roles for Social Media Specialists. They manage social media campaigns for clients across various industries. Deloitte operates in many locations, including New York, San Francisco, and Chicago.


  2. The Chefs' Warehouse
    Average Salary: $71,250
    The Chefs' Warehouse provides opportunities for Social Media Specialists. They focus on creating engaging content for the culinary community. This company operates in several locations, including Boston, Dallas, and Los Angeles.


  3. Robert Half
    Average Salary: $63,643
    Robert Half offers a variety of roles for Social Media Specialists. They work with different companies to manage their social media presence. Robert Half has offices in many cities, including Seattle, Denver, and Miami.


  4. Coalition Technologies
    Average Salary: $51,167
    Coalition Technologies provides Social Media Specialist jobs. They help clients with their digital marketing strategies. This company operates in locations such as Austin, Portland, and Philadelphia.


  5. University of Utah
    Average Salary: $42,074
    The University of Utah offers roles for Social Media Specialists. They manage the university's social media accounts. The University operates in Salt Lake City, Utah.

How to earn more as a Social Media Specialist?

To earn more as a Social Media Specialist, focus on enhancing your skills and expanding your professional network. This role requires creativity and a deep understanding of digital marketing. By improving your abilities, you can increase your value to potential employers and command a higher salary.

Consider these key factors to boost your earnings:

  1. Advanced Skills: Learn new tools and platforms. Stay updated with trends and best practices. This makes you more versatile and valuable.
  2. Certifications: Obtain certifications in social media marketing. They show your expertise and dedication to the field.
  3. Portfolio: Build a strong portfolio. Showcase your best work. Highlight successful campaigns and measurable results.
  4. Networking: Connect with other professionals. Attend industry events and webinars. Join online communities and forums.
  5. Freelancing: Offer freelance services. This can increase your income and build your reputation.

Currently 286 Social Media Specialist job openings, nationwide.

How's the job market for a Social Media Specialist in the US?

Learn what a Social Media Specialist does, how to become one, and understand the job outlook. Get simple steps to start your career as a Social Media Specialist today.
Position
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Social Media Specialist
286 Job Openings