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How much does a Demand Generation Manager make?

The average salary for a Demand Generation Manager is $119,826 per year in the US.

A Demand Generation Manager plays a key role in driving business growth. They work to create interest and demand for a company's products or services. This role often comes with a rewarding salary. The average yearly salary for a Demand Generation Manager is around $119,826. This figure can vary based on experience, location, and the size of the company.

Demand Generation Managers can expect to see different salary levels based on their career stage. Entry-level managers might start around $70,000 per year. With more experience, salaries can rise significantly. Mid-level managers often earn between $106,000 and $124,000 annually. Senior managers can command salaries upwards of $160,000 per year. These figures highlight the potential for growth in this career path.

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What are the highest paying cities for a Demand Generation Manager?

Demand Generation Managers can find some of the best pay in major cities. San Francisco, CA, offers the highest average salary at $157,076. Chicago, IL, and Denver, CO, follow closely with salaries around $137,000 and $133,000. These cities provide excellent opportunities for those in the field.
Graph displaying highest paying cities salaries for Demand Generation Manager jobs, highlighting San Francisco, CA with the highest at $157,076 and Boston, MA with the lowest at $103,602.
  1. San Francisco, CA
    Average Salary: $157,076
    In San Francisco, professionals thrive in a tech-driven environment. Companies like Salesforce and Slack offer dynamic roles for those in demand generation. The city's innovative spirit makes it a great place for creative marketing strategies.
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  2. Chicago, IL
    Average Salary: $137,377
    Chicago is a hub for marketing and sales. With companies like Adobe and Groupon, demand generation managers find ample opportunities. The city's rich culture and diverse business landscape provide a stimulating work environment.
    Find Demand Generation Manager jobs in Chicago, IL


  3. Denver, CO
    Average Salary: $133,269
    Denver offers a blend of outdoor adventure and professional growth. Companies like Salesforce and Western Union seek skilled demand generation managers. The city's vibrant community and lower cost of living enhance work-life balance.
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  4. Austin, TX
    Average Salary: $122,077
    Austin is known for its tech scene and live music. Companies like Dell and IBM provide exciting roles for demand generation managers. The city's laid-back atmosphere and strong job market make it an attractive place to work.
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  5. Seattle, WA
    Average Salary: $119,586
    Seattle is a tech powerhouse with companies like Amazon and Microsoft. Demand generation managers here enjoy a fast-paced environment. The city's scenic beauty and outdoor activities offer a perfect work-life balance.
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  6. Atlanta, GA
    Average Salary: $104,975
    Atlanta is a growing business center with companies like Coca-Cola and Delta. Demand generation managers find diverse opportunities here. The city's warm climate and affordable living make it a welcoming place to work.
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  7. Boston, MA
    Average Salary: $103,602
    Boston offers a mix of history and innovation. Companies like HubSpot and Fidelity seek talented demand generation managers. The city's educational institutions and rich cultural scene add to its appeal.
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What are the best companies a Demand Generation Manager can work for?

Rippling offers one of the highest salaries for Demand Generation Managers, averaging around $156,777. Thermo Fisher Scientific also provides a competitive salary, with an average of $121,340. Directive, while offering a slightly lower average salary of $88,500, still presents a strong opportunity for those in the field. These companies value skilled demand generation managers and are willing to offer attractive compensation packages.
Graph displaying best paying company salaries for Demand Generation Manager jobs, highlighting Rippling with the highest at $156,777 and Directive with the lowest at $88,500.
  1. Rippling
    Average Salary: $156,777
    Rippling offers competitive salaries for Demand Generation Managers. This role involves creating and executing marketing strategies to drive demand for the company's HR and IT solutions. Rippling operates in various locations, including San Francisco, New York, and London.


  2. Thermo Fisher Scientific
    Average Salary: $121,340
    Thermo Fisher Scientific provides a solid salary for Demand Generation Managers. In this role, you will focus on generating leads and increasing brand awareness for the company's scientific instruments and services. The company operates globally, with major offices in Waltham, Massachusetts, and Carlsbad, California.


  3. Directive
    Average Salary: $88,500
    Directive offers a good salary for Demand Generation Managers. This role involves developing and managing marketing campaigns to attract potential clients. Directive is based in New York City, with a focus on delivering innovative marketing solutions.

How to earn more as a Demand Generation Manager?

A Demand Generation Manager plays a key role in driving business growth. This role involves creating and executing strategies to attract and convert potential customers. To increase earning potential in this field, focus on several key factors. These factors can help boost your skills and market value.

First, gaining experience in different industries can make you more versatile. Each industry has unique challenges and strategies. Experience in multiple sectors can help you adapt quickly and bring fresh insights to your role. Second, mastering digital marketing tools is essential. Tools like SEO, email marketing, and social media platforms can enhance your ability to generate demand. Third, developing strong analytical skills allows you to measure and improve campaign performance. Being able to interpret data and make data-driven decisions is crucial. Fourth, building a strong network of industry contacts can open new opportunities. Networking can lead to job offers and collaborations that increase your earning potential. Finally, continuously learning and staying updated with the latest trends in demand generation keeps you competitive. Attending workshops, webinars, and courses can provide valuable knowledge and skills.

By focusing on these areas, a Demand Generation Manager can enhance their effectiveness and increase their earning potential. Each of these factors plays a vital role in career advancement and success.

  • Gain experience in different industries
  • Master digital marketing tools
  • Develop strong analytical skills
  • Build a strong network of industry contacts
  • Continuously learn and stay updated with trends

Currently 79 Demand Generation Manager job openings, nationwide.

How's the job market for a Demand Generation Manager in the US?

Learn what a Demand Generation Manager does, how to become one, and understand the job outlook. Get simple steps to start your career as a Demand Generation Manager today.
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Demand Generation Manager
79 Job Openings