How much does a Marketing Specialist make?
A Marketing Specialist earns a solid income, with an average yearly salary of $64,102. This job offers many opportunities to earn more as you gain experience and skills. Most Marketing Specialists make between $41,836 and $99,727 each year.
Marketing Specialists often work in various fields, such as advertising, public relations, and digital marketing. This variety helps them find good paying jobs. For those just starting, salaries on the lower end are common. Experienced professionals can see higher salaries. This range shows the potential for growth in this career.
What are the highest paying cities for a Marketing Specialist?

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San Francisco, CA
Average Salary: $86,590
San Francisco offers many opportunities for marketing professionals. This tech-driven city is home to giants like Salesforce and Google. Companies here focus on innovative marketing strategies, giving you a chance to work on exciting projects.
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Hartford, CT
Average Salary: $86,468
Hartford boasts a vibrant business environment. Insurance companies like Travelers and Aetna offer great marketing roles. Working here lets you be part of the insurance industry's backbone, crafting compelling campaigns.
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San Jose, CA
Average Salary: $84,471
San Jose is at the heart of Silicon Valley. Tech companies like Intel and Cisco provide numerous marketing positions. In this fast-paced city, you can work on cutting-edge tech marketing projects that shape the future.
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Visalia, CA
Average Salary: $80,590
Visalia offers a blend of agriculture and technology. Companies here focus on local markets and innovative products. Working as a marketer here means understanding both rural and tech-driven markets, providing a unique experience.
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Washington, DC
Average Salary: $78,990
Washington, DC, is a hub for politics and business. Working for companies like Marriott or Hilton, you can craft campaigns that reach a wide audience. The city's dynamic environment offers diverse marketing opportunities.
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Stamford, CT
Average Salary: $78,287
Stamford is known for its thriving financial sector. Firms like United Technologies and GE offer great marketing roles. Here, you can work on campaigns that appeal to a business-focused audience, gaining valuable experience.
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Los Angeles, CA
Average Salary: $77,299
Los Angeles is a center for entertainment and media. Companies like Disney and Warner Bros. offer exciting marketing roles. Working here means being part of a creative industry, crafting campaigns that capture imaginations.
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Nashville, TN
Average Salary: $76,377
Nashville is famous for music and entertainment. Companies like Ticketmaster and CMT offer great marketing opportunities. Working here, you can blend creativity with marketing, crafting campaigns that resonate with a passionate audience.
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Boston, MA
Average Salary: $75,998
Boston is a hub for education and innovation. Companies like Fidelity and Boston Scientific offer many marketing roles. Working here means being part of a city rich in history and future-focused companies.
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San Diego, CA
Average Salary: $75,453
San Diego offers a blend of tech and tourism. Companies like Qualcomm and biotech firms offer diverse marketing opportunities. Working here means experiencing a laid-back lifestyle with exciting professional challenges.
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What are the best companies a Marketing Specialist can work for?

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Deloitte
Average Salary: $114,303
Deloitte offers Marketing Specialist jobs that focus on strategic marketing campaigns. They work in offices across the country, including in New York, Chicago, and San Francisco.
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CNH Industrial
Average Salary: $102,951
At CNH Industrial, Marketing Specialists create and execute marketing strategies. They have locations in cities like Detroit, Minneapolis, and Raleigh.
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Insurance Office of America
Average Salary: $97,500
Insurance Office of America provides opportunities for Marketing Specialists to work on insurance marketing. They have offices in Dallas, Houston, and Atlanta.
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HNTB Corporation
Average Salary: $95,922
HNTB Corporation needs Marketing Specialists for architectural and engineering marketing. They have offices in Kansas City, Los Angeles, and Miami.
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Optum
Average Salary: $95,264
Optum offers Marketing Specialist roles focused on healthcare marketing. Their locations include Denver, Minneapolis, and San Antonio.
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Boston Scientific
Average Salary: $92,958
Boston Scientific provides jobs for Marketing Specialists in the medical device industry. They are located in cities like Boston, San Diego, and St. Paul.
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U.S. Bank
Average Salary: $86,713
U.S. Bank hires Marketing Specialists to work on banking and financial services marketing. They have offices in Minneapolis, Portland, and San Francisco.
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USI Insurance Services
Average Salary: $86,280
USI Insurance Services offers Marketing Specialist jobs focused on insurance marketing. Their locations include Charlotte, Dallas, and Indianapolis.
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Steadily Insurance Agency
Average Salary: $84,286
Steadily Insurance Agency provides roles for Marketing Specialists in insurance marketing. They operate in cities like Chicago, Nashville, and Phoenix.
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Comcast
Average Salary: $81,075
Comcast offers Marketing Specialist jobs focused on telecommunications marketing. They have offices in Philadelphia, San Diego, and Stamford.
How to earn more as a Marketing Specialist?
Becoming a top-earning Marketing Specialist involves more than just a degree in marketing. It requires strategic career moves and continuous skill development. By focusing on key areas, Marketing Specialists can increase their earning potential and advance in their careers.
One important factor is gaining specialized skills. Marketing is a broad field with many niches. Specialists who develop expertise in areas like digital marketing, SEO, or data analytics can command higher salaries. Employers value these specialized skills as they lead to more effective campaigns and measurable results. Another factor includes obtaining relevant certifications. Certifications from recognized institutions can provide proof of a Marketing Specialist's expertise and dedication to the field. These certifications can make a candidate more attractive to employers and eligible for higher-paying positions.
Gaining experience in multiple industries also helps. Specialists who have worked in various sectors can offer a diverse skill set to employers. This versatility can open doors to higher-paying roles and positions of greater responsibility. Networking within the industry is another key factor. Building strong relationships with colleagues and industry leaders can lead to job opportunities that offer higher salaries and more significant career advancement. Lastly, staying current with the latest marketing trends and tools is essential. Marketing technology is always evolving, and keeping up with these changes ensures that a Marketing Specialist remains competitive and valuable in the job market.
Marketing Specialists can boost their earnings by focusing on these factors. Specialization, certifications, industry experience, networking, and staying updated all play crucial roles in advancing a career and increasing income.
Here are five factors to consider:
- Develop specialized skills.
- Obtain relevant certifications.
- Gain experience in multiple industries.
- Network within the industry.
- Stay current with marketing trends and tools.



