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How much does a Marketing Specialist make?

The average salary for a Marketing Specialist is $66,537 per year in the US.

Marketing specialists can look forward to a rewarding career with a competitive salary. On average, they earn about $66,537 per year. This figure can vary based on experience, location, and the industry they work in. Companies in tech and finance often offer higher salaries due to the competitive nature of these industries.

The salary distribution for marketing specialists shows a range of earnings. The bottom 10% of earners make around $32,000, while the top 10% earn over $125,000 annually. This wide range provides opportunities for growth. With more experience and skills, specialists can move up the salary scale. Factors like education, certifications, and a strong portfolio also play a role in earning potential.

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What are the highest paying cities for a Marketing Specialist?

Marketing Specialists often find top-tier salaries in major urban areas. San Francisco, CA, and San Jose, CA, lead the way with average salaries surpassing $90,000. Other high-paying cities include Nashville, TN, Hartford, CT, and San Diego, CA, offering competitive pay for skilled professionals. Exploring further, Los Angeles, CA, and Sacramento, CA, also provide attractive compensation packages for Marketing Specialists. Additional cities like Visalia, CA, Washington, DC, and Stamford, CT, boast strong salaries, making them attractive options for career growth.
Graph displaying highest paying cities salaries for Marketing Specialist jobs, highlighting San Francisco, CA with the highest at $101,345 and Stamford, CT with the lowest at $80,211.
  1. San Francisco, CA
    Average Salary: $101,345
    In San Francisco, professionals in the marketing field enjoy a vibrant tech scene. Companies like Google and Salesforce offer dynamic roles in digital marketing. The city's innovative environment provides numerous growth opportunities.
    Find Marketing Specialist jobs in San Francisco, CA


  2. San Jose, CA
    Average Salary: $91,549
    San Jose stands out as a hub for tech giants such as Apple and Cisco. Working here means being at the forefront of tech marketing. The city fosters a culture of creativity and constant learning.
    Find Marketing Specialist jobs in San Jose, CA


  3. Nashville, TN
    Average Salary: $90,474
    Nashville offers a unique blend of music and marketing. Brands like Amazon and Bridgestone leverage local talent. The city's lively atmosphere makes marketing campaigns vibrant and engaging.
    Find Marketing Specialist jobs in Nashville, TN


  4. Hartford, CT
    Average Salary: $84,636
    Hartford provides a blend of tradition and innovation. Companies like Travelers and Aetna offer solid marketing roles. The city's diverse market allows for diverse marketing strategies.
    Find Marketing Specialist jobs in Hartford, CT


  5. San Diego, CA
    Average Salary: $82,855
    San Diego boasts a growing tech scene and a strong focus on marketing. Companies like Qualcomm and Biogen create exciting opportunities. The city's beautiful setting offers a great work-life balance.
    Find Marketing Specialist jobs in San Diego, CA


  6. Los Angeles, CA
    Average Salary: $81,746
    Los Angeles offers endless possibilities in the entertainment and tech industries. Firms like Disney and Amazon provide dynamic marketing environments. The city’s diverse market needs creative and adaptive marketing strategies.
    Find Marketing Specialist jobs in Los Angeles, CA


  7. Sacramento, CA
    Average Salary: $81,649
    Sacramento offers a mix of government and private sector opportunities. Companies like Western Digital and Blue Shield of California look for skilled marketers. The city’s growing economy creates a stable job market.
    Find Marketing Specialist jobs in Sacramento, CA


  8. Visalia, CA
    Average Salary: $80,656
    Visalia provides a more relaxed atmosphere with a strong agricultural base. Companies like Driscoll's and Mooney Aircraft offer solid marketing roles. The city's close-knit community fosters supportive work environments.
    Find Marketing Specialist jobs in Visalia, CA


  9. Washington, DC
    Average Salary: $80,655
    Washington, DC, offers a mix of political and corporate opportunities. Companies like Hilton and Lockheed Martin provide robust marketing roles. The city’s diverse market and networking opportunities make it an attractive place to work.
    Find Marketing Specialist jobs in Washington, DC


  10. Stamford, CT
    Average Salary: $80,211
    Stamford offers a blend of corporate and tech opportunities. Companies like United Technologies and Charter Communications look for skilled marketers. The city’s proximity to New York City adds to its appeal.
    Find Marketing Specialist jobs in Stamford, CT

What are the best companies a Marketing Specialist can work for?

Marketing Specialists can find lucrative opportunities at top companies like Google, Deloitte, and Ericsson. Google offers an impressive average salary of $138,979, making it a prime choice. Deloitte and Ericsson follow closely, providing competitive salaries of $113,148 and $112,000 respectively. Prospective candidates have several excellent options. Global Industrial Company, HNTB, and Turner Construction Company also provide strong compensation packages. These companies offer average salaries of $101,300, $100,731, and $95,950, respectively. Further choices include USI Insurance Services, U.S. Bank, and PerkinElmer, with salaries ranging from $94,865 to $92,500.
Graph displaying best paying company salaries for Marketing Specialist jobs, highlighting Google with the highest at $138,979 and PerkinElmer with the lowest at $92,500.
  1. Google
    Average Salary: $138,979
    At Google, Marketing Specialists play a vital role in crafting campaigns that capture global attention. Google operates in major cities worldwide, including Mountain View, New York, and London, offering a dynamic environment. Specialists work on cutting-edge projects, helping to drive brand awareness and engagement for a variety of products.


  2. Deloitte
    Average Salary: $113,148
    Deloitte offers Marketing Specialists the chance to work on diverse projects for various clients. The company's headquarters are in New York, with offices in cities like London and Sydney. Here, specialists collaborate with top-tier clients, delivering innovative marketing solutions that make a real impact.


  3. Ericsson
    Average Salary: $112,000
    Ericsson provides Marketing Specialists with opportunities to influence the global tech landscape. With offices in Stockholm, New York, and San Francisco, specialists work on campaigns that promote cutting-edge technology. They help shape the future of communication and technology, working in a fast-paced, innovative environment.


  4. Gilbane Building Company
    Average Salary: $102,782
    Gilbane Building Company offers Marketing Specialists roles that blend creativity with strategic planning. Based in Providence, with offices across the U.S., specialists here work on projects that transform the built environment. They create impactful marketing strategies that support the company's growth and reputation.


  5. Global Industrial Company
    Average Salary: $101,300
    Global Industrial Company values Marketing Specialists who drive digital and traditional marketing efforts. The company operates in Houston, with a strong online presence. Specialists here focus on campaigns that reach a broad audience, enhancing the company's market presence and customer engagement.


  6. HNTB
    Average Salary: $100,731
    HNTB offers Marketing Specialists opportunities to work on infrastructure projects worldwide. With headquarters in Los Angeles and offices across the globe, specialists create marketing strategies that highlight the company's expertise in design and engineering. They help build strong brand narratives that resonate with clients and stakeholders.


  7. Turner Construction Company
    Average Salary: $95,950
    At Turner Construction Company, Marketing Specialists play a key role in promoting major construction projects. With headquarters in New York and offices in major cities, specialists craft campaigns that showcase the company's achievements. They work on projects that shape the urban landscape, offering a unique blend of marketing and construction.


  8. USI Insurance Services
    Average Salary: $94,865
    USI Insurance Services provides Marketing Specialists with a chance to influence the insurance industry. Based in Richmond, with offices in key locations, specialists develop marketing strategies that highlight the company's commitment to customer service. They work on campaigns that build trust and reliability in the insurance sector.


  9. U.S. Bank
    Average Salary: $94,224
    U.S. Bank offers Marketing Specialists roles that focus on financial services marketing. With headquarters in Minneapolis and a widespread network, specialists here create campaigns that resonate with a broad audience. They help to shape the bank's brand and reputation, focusing on customer-centric marketing strategies.


  10. PerkinElmer
    Average Salary: $92,500
    PerkinElmer provides Marketing Specialists with the opportunity to work on scientific and medical projects. Based in Waltham, with global offices, specialists create marketing strategies that highlight the company's innovations. They work on campaigns that drive scientific discovery and improve healthcare outcomes worldwide.

How to earn more as a Marketing Specialist?

Marketing Specialists can increase their earnings by focusing on key areas that showcase their expertise and value. Building a strong portfolio that demonstrates successful campaigns and measurable results can set apart top candidates from the rest. Continuous learning and staying updated on the latest marketing trends and tools can also enhance a Marketing Specialist’s marketability.

Networking with industry professionals and seeking mentorship can open doors to higher-paying opportunities. Attending conferences, joining professional associations, and participating in online forums can create valuable connections. Marketing Specialists can also boost their earnings by specializing in high-demand areas, such as digital marketing, data analytics, or content creation. This specialization allows them to command higher salaries and take on more complex projects.

Another way to earn more is by pursuing certifications in relevant areas. Professional certifications can validate a Marketing Specialist’s skills and knowledge, making them more attractive to employers. Here are five factors that can help increase earnings:

  • Build a strong portfolio
  • Stay updated on marketing trends
  • Network with industry professionals
  • Specialize in high-demand areas
  • Pursue relevant certifications

Currently 1,318 Marketing Specialist job openings, nationwide.

How's the job market for a Marketing Specialist in the US?

Learn what a Marketing Specialist does, how to become one, and understand the job outlook. Get simple steps to start your career as a Marketing Specialist today.
Position
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Marketing Specialist
1,318 Job Openings