Position
Salary

How much does a Marketing Specialist make?

The average salary for a Marketing Specialist is $63,410 per year in the US.

Marketing Specialists play a key role in helping companies reach their target audience. They create and manage marketing campaigns, analyze data, and work with teams to boost brand awareness. The average yearly salary for a Marketing Specialist is $63,410. This means that many Marketing Specialists earn a solid income.

The salary for Marketing Specialists can vary based on experience and location. Entry-level positions may start around $35,000 per year. As specialists gain more experience, they can see their salary increase. Top earners in this field can make over $110,000 annually. Some factors that can affect salary include the industry, company size, and geographic location. For example, Marketing Specialists in larger cities may earn more due to the higher cost of living.

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What are the highest paying cities for a Marketing Specialist?

Marketing Specialists can find some of the best pay in San Jose, CA, where the average salary reaches $82,888. Hartford, CT, and San Francisco, CA, also offer strong salaries for this role, with averages of $80,377 and $79,979, respectively. Job seekers should consider these cities for higher earning potential in their field.
Graph displaying highest paying cities salaries for Marketing Specialist jobs, highlighting San Jose, CA with the highest at $82,888 and Boston, MA with the lowest at $74,535.
  1. San Jose, CA
    Average Salary: $82,888
    In San Jose, marketing experts thrive in a tech-driven environment. Companies like Adobe and eBay offer dynamic roles. The city's vibrant culture enhances work-life balance.
    Find Marketing Specialist jobs in San Jose, CA


  2. Hartford, CT
    Average Salary: $80,377
    Hartford provides a mix of traditional and modern marketing opportunities. Firms such as Aetna and Travelers bring diverse projects. The city's rich history adds to its appeal.
    Find Marketing Specialist jobs in Hartford, CT


  3. San Francisco, CA
    Average Salary: $79,979
    San Francisco offers a vibrant scene for marketing professionals. Giants like Google and Salesforce provide innovative challenges. The city's diverse culture enriches the work experience.
    Find Marketing Specialist jobs in San Francisco, CA


  4. Visalia, CA
    Average Salary: $79,726
    Visalia presents a community-focused marketing landscape. Local businesses offer a chance to make a direct impact. The city's friendly atmosphere makes it a great place to work.
    Find Marketing Specialist jobs in Visalia, CA


  5. Stamford, CT
    Average Salary: $78,679
    Stamford boasts a mix of corporate and local marketing roles. Companies such as United Technologies and Charter Communications provide solid opportunities. The city's proximity to NYC adds to its appeal.
    Find Marketing Specialist jobs in Stamford, CT


  6. Washington, DC
    Average Salary: $76,967
    In Washington, DC, marketing specialists work in a politically charged environment. Firms like Lockheed Martin and Accenture offer impactful roles. The city's historical sites provide a unique backdrop.
    Find Marketing Specialist jobs in Washington, DC


  7. San Diego, CA
    Average Salary: $75,409
    San Diego offers a blend of beach culture and corporate marketing. Companies like Qualcomm and biotech firms provide exciting opportunities. The city's mild climate makes it enjoyable year-round.
    Find Marketing Specialist jobs in San Diego, CA


  8. Rockford, IL
    Average Salary: $75,138
    Rockford provides a down-to-earth marketing environment. Local businesses offer a chance to build strong community ties. The city's affordable cost of living is a big plus.
    Find Marketing Specialist jobs in Rockford, IL


  9. Los Angeles, CA
    Average Salary: $74,792
    Los Angeles offers a dynamic and diverse marketing landscape. Entertainment companies like Disney and Warner Bros. provide exciting projects. The city's vibrant culture enhances the work experience.
    Find Marketing Specialist jobs in Los Angeles, CA


  10. Boston, MA
    Average Salary: $74,535
    Boston offers a mix of historical charm and modern marketing opportunities. Firms like Fidelity and State Street provide solid roles. The city's rich academic environment adds to its appeal.
    Find Marketing Specialist jobs in Boston, MA

What are the best companies a Marketing Specialist can work for?

Apple, Stryker, and Medtronic offer top salaries for Marketing Specialists. Apple leads with an average salary of $170,823, followed by Stryker at $128,614. Medtronic also provides a competitive salary of $125,308. Deloitte, Abbott, and Optum are other companies that pay well. Deloitte offers an average salary of $114,627, while Abbott pays $98,083. Optum provides $97,757 on average. These companies offer good opportunities for those seeking high pay in marketing.
Graph displaying best paying company salaries for Marketing Specialist jobs, highlighting Apple with the highest at $170,823 and Boston Scientific with the lowest at $93,259.
  1. Apple
    Average Salary: $170,823
    Apple offers exciting Marketing Specialist roles across its global locations. Employees work on innovative marketing campaigns to promote Apple's products. Locations include the United States, Europe, and Asia.


  2. Stryker
    Average Salary: $128,614
    Stryker provides Marketing Specialist positions that focus on medical devices. These roles involve creating marketing strategies for healthcare professionals. Stryker operates in the United States, Europe, and Asia.


  3. Medtronic
    Average Salary: $125,308
    Medtronic offers Marketing Specialist jobs that focus on medical technology. Employees develop marketing plans for innovative medical devices. Medtronic operates in the United States, Europe, and Asia.


  4. Deloitte
    Average Salary: $114,627
    Deloitte provides Marketing Specialist roles that focus on consulting services. Employees work on marketing strategies for clients in various industries. Deloitte operates globally, with a strong presence in the United States, Europe, and Asia.


  5. Abbott
    Average Salary: $98,083
    Abbott offers Marketing Specialist positions that focus on healthcare products. Employees create marketing campaigns for medical devices and nutrition products. Abbott operates in the United States, Europe, and Asia.


  6. Optum
    Average Salary: $97,757
    Optum provides Marketing Specialist jobs that focus on health services. Employees develop marketing strategies for healthcare solutions. Optum operates in the United States, Europe, and Asia.


  7. Insurance Office of America
    Average Salary: $97,500
    Insurance Office of America offers Marketing Specialist roles that focus on insurance products. Employees create marketing campaigns for various insurance services. The company operates in the United States.


  8. CNH Industrial
    Average Salary: $95,815
    CNH Industrial provides Marketing Specialist positions that focus on agricultural and construction equipment. Employees develop marketing strategies for these products. CNH Industrial operates in the United States, Europe, and Asia.


  9. HNTB Corporation
    Average Salary: $95,243
    HNTB Corporation offers Marketing Specialist roles that focus on infrastructure projects. Employees create marketing campaigns for construction and engineering services. The company operates in the United States.


  10. Boston Scientific
    Average Salary: $93,259
    Boston Scientific provides Marketing Specialist jobs that focus on medical devices. Employees develop marketing strategies for innovative medical products. Boston Scientific operates in the United States, Europe, and Asia.

How to earn more as a Marketing Specialist?

A Marketing Specialist can increase their earnings by focusing on several key areas. One important factor is gaining specialized skills. This includes mastering digital marketing tools, data analytics, and content creation. These skills make a specialist more valuable to employers. Another factor is gaining experience in different marketing areas. This could be social media marketing, email campaigns, or SEO. Broad experience makes a specialist more versatile and attractive to potential employers.

Networking also plays a crucial role. Building connections with other professionals can lead to job opportunities and salary negotiations. Attending industry events, joining professional groups, and using LinkedIn effectively can help. Certifications in marketing can also boost earnings. Programs from Google, HubSpot, or other recognized institutions can enhance a specialist's resume. Finally, seeking promotions and negotiating salary increases can lead to higher pay. Demonstrating success in current roles and showing a commitment to professional growth are key to achieving this.

Here are five key factors to consider:

  1. Gain specialized skills
  2. Gain experience in different marketing areas
  3. Network with other professionals
  4. Obtain relevant certifications
  5. Seek promotions and negotiate salary increases

Currently 1,076 Marketing Specialist job openings, nationwide.

How's the job market for a Marketing Specialist in the US?

Learn what a Marketing Specialist does, how to become one, and understand the job outlook. Get simple steps to start your career as a Marketing Specialist today.
Position
Overview
Marketing Specialist
1,076 Job Openings