Position
Salary

How much does a Marketing Specialist make?

The average salary for a Marketing Specialist is $64,102 per year in the US.

A Marketing Specialist earns a solid income, with an average yearly salary of $64,102. This job offers many opportunities to earn more as you gain experience and skills. Most Marketing Specialists make between $41,836 and $99,727 each year.

Marketing Specialists often work in various fields, such as advertising, public relations, and digital marketing. This variety helps them find good paying jobs. For those just starting, salaries on the lower end are common. Experienced professionals can see higher salaries. This range shows the potential for growth in this career.

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What are the highest paying cities for a Marketing Specialist?

Marketing Specialists in San Francisco, CA, earn the highest average salary at $86,590. Hartford, CT, follows closely with an average salary of $86,468. Job seekers can find competitive salaries in these cities, making them attractive options for career growth. San Jose, CA, and Visalia, CA, also offer strong earning potential for Marketing Specialists, with average salaries of $84,471 and $80,590, respectively. Washington, DC, and Stamford, CT, provide further opportunities with average salaries of $78,990 and $78,287. Los Angeles, CA, Nashville, TN, Boston, MA, and San Diego, CA, all offer respectable salaries, ranging from $77,299 to $75,453.
Graph displaying highest paying cities salaries for Marketing Specialist jobs, highlighting San Francisco, CA with the highest at $86,590 and San Diego, CA with the lowest at $75,453.
  1. San Francisco, CA
    Average Salary: $86,590
    San Francisco offers many opportunities for marketing professionals. This tech-driven city is home to giants like Salesforce and Google. Companies here focus on innovative marketing strategies, giving you a chance to work on exciting projects.
    Find Marketing Specialist jobs in San Francisco, CA


  2. Hartford, CT
    Average Salary: $86,468
    Hartford boasts a vibrant business environment. Insurance companies like Travelers and Aetna offer great marketing roles. Working here lets you be part of the insurance industry's backbone, crafting compelling campaigns.
    Find Marketing Specialist jobs in Hartford, CT


  3. San Jose, CA
    Average Salary: $84,471
    San Jose is at the heart of Silicon Valley. Tech companies like Intel and Cisco provide numerous marketing positions. In this fast-paced city, you can work on cutting-edge tech marketing projects that shape the future.
    Find Marketing Specialist jobs in San Jose, CA


  4. Visalia, CA
    Average Salary: $80,590
    Visalia offers a blend of agriculture and technology. Companies here focus on local markets and innovative products. Working as a marketer here means understanding both rural and tech-driven markets, providing a unique experience.
    Find Marketing Specialist jobs in Visalia, CA


  5. Washington, DC
    Average Salary: $78,990
    Washington, DC, is a hub for politics and business. Working for companies like Marriott or Hilton, you can craft campaigns that reach a wide audience. The city's dynamic environment offers diverse marketing opportunities.
    Find Marketing Specialist jobs in Washington, DC


  6. Stamford, CT
    Average Salary: $78,287
    Stamford is known for its thriving financial sector. Firms like United Technologies and GE offer great marketing roles. Here, you can work on campaigns that appeal to a business-focused audience, gaining valuable experience.
    Find Marketing Specialist jobs in Stamford, CT


  7. Los Angeles, CA
    Average Salary: $77,299
    Los Angeles is a center for entertainment and media. Companies like Disney and Warner Bros. offer exciting marketing roles. Working here means being part of a creative industry, crafting campaigns that capture imaginations.
    Find Marketing Specialist jobs in Los Angeles, CA


  8. Nashville, TN
    Average Salary: $76,377
    Nashville is famous for music and entertainment. Companies like Ticketmaster and CMT offer great marketing opportunities. Working here, you can blend creativity with marketing, crafting campaigns that resonate with a passionate audience.
    Find Marketing Specialist jobs in Nashville, TN


  9. Boston, MA
    Average Salary: $75,998
    Boston is a hub for education and innovation. Companies like Fidelity and Boston Scientific offer many marketing roles. Working here means being part of a city rich in history and future-focused companies.
    Find Marketing Specialist jobs in Boston, MA


  10. San Diego, CA
    Average Salary: $75,453
    San Diego offers a blend of tech and tourism. Companies like Qualcomm and biotech firms offer diverse marketing opportunities. Working here means experiencing a laid-back lifestyle with exciting professional challenges.
    Find Marketing Specialist jobs in San Diego, CA

What are the best companies a Marketing Specialist can work for?

Marketing Specialists can find excellent job opportunities with Deloitte, where the average salary stands at $114,303. CNH Industrial also offers a strong salary of $102,951. These top-tier companies provide competitive compensation and valuable career growth. Job seekers should consider Insurance Office of America, HNTB Corporation, and Optum, which offer average salaries of $97,500, $95,922, and $95,264, respectively. Boston Scientific, U.S. Bank, and USI Insurance Services also provide attractive salaries, ranging from $92,958 to $86,713. These companies value skilled marketing specialists and offer rewarding career paths.
Graph displaying best paying company salaries for Marketing Specialist jobs, highlighting Deloitte with the highest at $114,303 and Comcast with the lowest at $81,075.
  1. Deloitte
    Average Salary: $114,303
    Deloitte offers Marketing Specialist jobs that focus on strategic marketing campaigns. They work in offices across the country, including in New York, Chicago, and San Francisco.


  2. CNH Industrial
    Average Salary: $102,951
    At CNH Industrial, Marketing Specialists create and execute marketing strategies. They have locations in cities like Detroit, Minneapolis, and Raleigh.


  3. Insurance Office of America
    Average Salary: $97,500
    Insurance Office of America provides opportunities for Marketing Specialists to work on insurance marketing. They have offices in Dallas, Houston, and Atlanta.


  4. HNTB Corporation
    Average Salary: $95,922
    HNTB Corporation needs Marketing Specialists for architectural and engineering marketing. They have offices in Kansas City, Los Angeles, and Miami.


  5. Optum
    Average Salary: $95,264
    Optum offers Marketing Specialist roles focused on healthcare marketing. Their locations include Denver, Minneapolis, and San Antonio.


  6. Boston Scientific
    Average Salary: $92,958
    Boston Scientific provides jobs for Marketing Specialists in the medical device industry. They are located in cities like Boston, San Diego, and St. Paul.


  7. U.S. Bank
    Average Salary: $86,713
    U.S. Bank hires Marketing Specialists to work on banking and financial services marketing. They have offices in Minneapolis, Portland, and San Francisco.


  8. USI Insurance Services
    Average Salary: $86,280
    USI Insurance Services offers Marketing Specialist jobs focused on insurance marketing. Their locations include Charlotte, Dallas, and Indianapolis.


  9. Steadily Insurance Agency
    Average Salary: $84,286
    Steadily Insurance Agency provides roles for Marketing Specialists in insurance marketing. They operate in cities like Chicago, Nashville, and Phoenix.


  10. Comcast
    Average Salary: $81,075
    Comcast offers Marketing Specialist jobs focused on telecommunications marketing. They have offices in Philadelphia, San Diego, and Stamford.

How to earn more as a Marketing Specialist?

Becoming a top-earning Marketing Specialist involves more than just a degree in marketing. It requires strategic career moves and continuous skill development. By focusing on key areas, Marketing Specialists can increase their earning potential and advance in their careers.

One important factor is gaining specialized skills. Marketing is a broad field with many niches. Specialists who develop expertise in areas like digital marketing, SEO, or data analytics can command higher salaries. Employers value these specialized skills as they lead to more effective campaigns and measurable results. Another factor includes obtaining relevant certifications. Certifications from recognized institutions can provide proof of a Marketing Specialist's expertise and dedication to the field. These certifications can make a candidate more attractive to employers and eligible for higher-paying positions.

Gaining experience in multiple industries also helps. Specialists who have worked in various sectors can offer a diverse skill set to employers. This versatility can open doors to higher-paying roles and positions of greater responsibility. Networking within the industry is another key factor. Building strong relationships with colleagues and industry leaders can lead to job opportunities that offer higher salaries and more significant career advancement. Lastly, staying current with the latest marketing trends and tools is essential. Marketing technology is always evolving, and keeping up with these changes ensures that a Marketing Specialist remains competitive and valuable in the job market.

Marketing Specialists can boost their earnings by focusing on these factors. Specialization, certifications, industry experience, networking, and staying updated all play crucial roles in advancing a career and increasing income.

Here are five factors to consider:

  1. Develop specialized skills.
  2. Obtain relevant certifications.
  3. Gain experience in multiple industries.
  4. Network within the industry.
  5. Stay current with marketing trends and tools.

Currently 965 Marketing Specialist job openings, nationwide.

How's the job market for a Marketing Specialist in the US?

Learn what a Marketing Specialist does, how to become one, and understand the job outlook. Get simple steps to start your career as a Marketing Specialist today.
Position
Overview
Marketing Specialist
965 Job Openings