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How much does a Marketing Specialist make?

The average salary for a Marketing Specialist is $63,960 per year in the US.

Marketing Specialists create and carry out marketing strategies. They work to promote a company's goods or services. This job offers many opportunities for growth and a good salary. The average yearly salary for Marketing Specialists is $63,960. This number can vary depending on experience, location, and the company.


Marketing Specialists can earn different amounts based on their level of experience. Here are some common salaries:

  • The bottom 10% make less than $33,000 per year.
  • The next 20% earn between $33,000 and $47,764 per year.
  • The middle 50% make between $47,764 and $99,436 per year.
  • The top 20% earn more than $99,436 per year.
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What are the highest paying cities for a Marketing Specialist?

Marketing Specialists often find lucrative opportunities in major cities. San Francisco, CA, offers the highest average salary of $89,369. This makes it a prime location for those seeking top compensation in the field. Other notable cities include Hartford, CT, and San Jose, CA, which also provide competitive salaries for marketing professionals. Exploring cities like Nashville, TN, and Boston, MA, can reveal additional high-paying roles for Marketing Specialists. Washington, DC, and Los Angeles, CA, are also attractive options, given their strong job markets and competitive pay structures. These cities present excellent opportunities for job seekers aiming to maximize their earnings in marketing.
Graph displaying highest paying cities salaries for Marketing Specialist jobs, highlighting San Francisco, CA with the highest at $89,369 and San Diego, CA with the lowest at $76,528.
  1. San Francisco, CA
    Average Salary: $89,369
    In San Francisco, marketing experts thrive in a dynamic tech-driven market. Companies like Google and Salesforce offer exciting opportunities for those eager to innovate. The city's vibrant culture enhances the work experience, making it a prime location for marketing professionals.
    Find Marketing Specialist jobs in San Francisco, CA


  2. Hartford, CT
    Average Salary: $86,770
    Hartford offers a blend of tradition and modernity in the marketing field. With prominent insurance firms like The Hartford, specialists here enjoy a stable environment. The city's growing tech sector adds fresh opportunities for creative marketing strategies.
    Find Marketing Specialist jobs in Hartford, CT


  3. San Jose, CA
    Average Salary: $83,080
    San Jose is a hub for tech and innovation, providing a stimulating environment for marketing specialists. Companies like Adobe and eBay offer dynamic roles. The city's fast-paced nature keeps marketing professionals on their toes, ensuring engaging and rewarding work.
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  4. Visalia, CA
    Average Salary: $82,774
    In Visalia, marketing specialists can find a more laid-back environment while still contributing significantly. Local businesses and agricultural firms need marketing support. This city offers a balance of work and a relaxed lifestyle.
    Find Marketing Specialist jobs in Visalia, CA


  5. Stamford, CT
    Average Salary: $80,935
    Stamford provides a professional setting for marketing experts, with large corporations like United Technologies and Charter Communications. The city's diverse economy offers various marketing challenges and growth opportunities.
    Find Marketing Specialist jobs in Stamford, CT


  6. Nashville, TN
    Average Salary: $78,279
    Nashville is a creative hub for marketing professionals, known for its vibrant music and entertainment industries. Companies like AT&T and LifeWay Christian Resources offer unique marketing opportunities. The city's lively atmosphere makes work enjoyable and dynamic.
    Find Marketing Specialist jobs in Nashville, TN


  7. Washington, DC
    Average Salary: $78,063
    In Washington, DC, marketing specialists work in a politically charged environment. Major firms like Marriott International and Lockheed Martin provide diverse roles. The city's rich history and culture add depth to the professional experience.
    Find Marketing Specialist jobs in Washington, DC


  8. Los Angeles, CA
    Average Salary: $77,889
    Los Angeles offers endless possibilities for marketing experts, with its entertainment and fashion industries. Companies like NBCUniversal and Disney provide exciting opportunities. The city's diverse market keeps work fresh and engaging.
    Find Marketing Specialist jobs in Los Angeles, CA


  9. Boston, MA
    Average Salary: $76,770
    Boston's rich history and educational institutions create a unique environment for marketing professionals. Companies like Liberty Mutual and Biogen offer meaningful roles. The city's vibrant culture and networking opportunities enhance professional growth.
    Find Marketing Specialist jobs in Boston, MA


  10. San Diego, CA
    Average Salary: $76,528
    San Diego provides a beautiful setting for marketing specialists, with its tech and biotech industries. Companies like Qualcomm and Illumina offer innovative opportunities. The city's mild climate and outdoor lifestyle complement the professional environment.
    Find Marketing Specialist jobs in San Diego, CA

What are the best companies a Marketing Specialist can work for?

Deloitte offers Marketing Specialists one of the highest salaries among top companies, with an average of nearly $113,000 per year. Ericsson and CNH Industrial also provide strong compensation, with averages around $112,000 and $103,000, respectively. Job seekers can expect competitive benefits and growth opportunities at these leading organizations. Companies like Global Industrial and HNTB Corporation also stand out with average salaries around $101,000 and $98,000. These employers focus on delivering quality marketing strategies and values that attract top talent. Insurance Office of America and Marsh McLennan Agency provide solid incomes, with averages around $97,500 and $96,500.
Graph displaying best paying company salaries for Marketing Specialist jobs, highlighting Deloitte with the highest at $113,319 and U.S. Bank with the lowest at $87,960.
  1. Deloitte
    Average Salary: $113,319
    Deloitte provides top-tier salaries for Marketing Specialists. They value marketing in many areas including consulting, audit, and financial advisory. Deloitte operates in many cities in the U.S. and around the world.


  2. Ericsson
    Average Salary: $112,000
    Ericsson offers competitive pay for Marketing Specialists. They focus on communications technology and services. Ericsson has offices in major cities in the U.S. and globally.


  3. CNH Industrial
    Average Salary: $103,236
    CNH Industrial offers a high average salary for Marketing Specialists. They focus on manufacturing commercial vehicles and agriculture equipment. They have locations in key industrial hubs in the U.S.


  4. Global Industrial
    Average Salary: $101,000
    Global Industrial provides a strong salary for Marketing Specialists. They offer industrial supplies online. They operate in major U.S. cities and globally.


  5. HNTB Corporation
    Average Salary: $98,348
    HNTB Corporation offers a good salary for Marketing Specialists. They focus on architecture and engineering. They have offices in many major U.S. cities.


  6. Insurance Office of America
    Average Salary: $97,500
    Insurance Office of America offers a competitive salary for Marketing Specialists. They focus on insurance services. They operate in many key markets in the U.S.


  7. Marsh McLennan Agency
    Average Salary: $96,483
    Marsh McLennan Agency offers a solid salary for Marketing Specialists. They provide insurance brokerage and consulting. They have offices in many cities in the U.S.


  8. Optum
    Average Salary: $93,309
    Optum offers a good salary for Marketing Specialists. They focus on health services and technology. They have offices in many major U.S. cities.


  9. Hub International
    Average Salary: $87,973
    Hub International offers a good salary for Marketing Specialists. They focus on insurance brokerage and consulting. They have offices in many key U.S. markets.


  10. U.S. Bank
    Average Salary: $87,960
    U.S. Bank offers a good salary for Marketing Specialists. They focus on financial services. They have a large presence in many major U.S. cities.

How to earn more as a Marketing Specialist?

Marketing Specialists often find their career paths evolving with new skills and experiences. Increasing earning potential involves a combination of gaining expertise, seeking advanced opportunities, and leveraging industry trends. Employers value specialists who demonstrate growth and a commitment to their professional development. Specializing in high-demand areas can open up higher-paying roles and lead to significant salary increases.

Consider these key factors to boost earnings as a Marketing Specialist:

  • Specialization: Focus on a specific area like digital marketing, content strategy, or market research. Specialization often commands higher pay.
  • Advanced Certifications: Obtain certifications from recognized institutions. These credentials can lead to better job offers and salary negotiations.
  • Experience: Gain experience in various marketing roles. Each new role adds value and skills that increase your marketability and earning potential.
  • Networking: Build a professional network. Connections can lead to job opportunities, collaborations, and salary negotiations that might not be available otherwise.
  • Performance: Always strive to deliver outstanding results. Demonstrating effectiveness in your role can lead to promotions and higher pay.

Currently 1,366 Marketing Specialist job openings, nationwide.

How's the job market for a Marketing Specialist in the US?

Learn what a Marketing Specialist does, how to become one, and understand the job outlook. Get simple steps to start your career as a Marketing Specialist today.
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Marketing Specialist
1,366 Job Openings