How much does a Marketing Specialist make?
Marketing Specialists play a key role in helping companies reach their target audience. They create and manage marketing campaigns, analyze data, and work to improve brand awareness. The average yearly salary for a Marketing Specialist is around $63,291. This salary can vary based on experience, location, and the specific industry.
The salary range for Marketing Specialists can be quite broad. The lowest 10% earn about $34,750 per year. The top 10% earn over $110,000 annually. Most Marketing Specialists fall somewhere in the middle of this range. Factors like education, skills, and job performance can influence where a Marketing Specialist lands on this scale. Companies in larger cities often pay more due to higher living costs. Industries like technology and finance also tend to offer higher salaries.
What are the highest paying cities for a Marketing Specialist?
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San Jose, CA
Average Salary: $84,246
In San Jose, marketing roles thrive in tech companies. Silicon Valley's innovation hub offers dynamic projects. Companies like Google and Adobe provide exciting opportunities.
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San Francisco, CA
Average Salary: $83,483
San Francisco's marketing scene is vibrant and competitive. The city's tech giants offer diverse projects. Working with companies like Salesforce and LinkedIn can be rewarding.
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Hartford, CT
Average Salary: $83,385
Hartford offers a mix of traditional and modern marketing roles. Financial services dominate, but tech startups are growing. Companies like Aetna and Travelers provide stability.
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Visalia, CA
Average Salary: $80,037
Visalia's marketing roles focus on local businesses and agriculture. The community-driven approach offers a unique experience. Working with local firms can be fulfilling.
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Stamford, CT
Average Salary: $78,260
Stamford boasts a strong marketing sector with financial and healthcare companies. The city's business environment is professional. Companies like UBS and GE Healthcare are prominent.
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Washington, DC
Average Salary: $78,159
In Washington, DC, marketing roles often involve government and non-profits. The political landscape offers unique challenges. Working with organizations like USAID can be impactful.
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Boston, MA
Average Salary: $75,801
Boston's marketing scene is rich with history and innovation. The education and tech sectors are strong. Companies like Fidelity and HubSpot offer exciting projects.
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Los Angeles, CA
Average Salary: $75,602
Los Angeles offers diverse marketing opportunities in entertainment and tech. The city's creative culture is vibrant. Working with companies like Disney and Amazon can be exciting.
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San Diego, CA
Average Salary: $75,429
San Diego's marketing roles focus on biotech and tourism. The city's mild climate adds to the appeal. Companies like Qualcomm and Scripps offer dynamic projects.
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Nashville, TN
Average Salary: $75,387
Nashville's marketing scene is growing with music and tech. The city's friendly atmosphere is welcoming. Working with companies like Amazon and Bridgestone can be rewarding.
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What are the best companies a Marketing Specialist can work for?
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Apple
Average Salary: $177,350
Apple offers exciting Marketing Specialist roles. They work in tech and consumer electronics. Apple operates worldwide, with major offices in the U.S., Europe, and Asia.
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Deloitte
Average Salary: $114,627
Deloitte provides Marketing Specialist jobs in consulting and professional services. They have a global presence, with offices in over 150 countries.
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CNH Industrial
Average Salary: $99,109
CNH Industrial offers Marketing Specialist positions in the manufacturing of agricultural and construction equipment. They operate globally, with key locations in the U.S., Europe, and Asia.
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Insurance Office of America
Average Salary: $97,500
Insurance Office of America provides Marketing Specialist roles in the insurance industry. They have offices in the U.S., focusing on life and health insurance.
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Abbott
Average Salary: $97,455
Abbott offers Marketing Specialist jobs in the healthcare sector. They focus on medical devices, diagnostics, and nutrition. Abbott operates globally, with major offices in the U.S., Europe, and Asia.
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Optum
Average Salary: $96,074
Optum provides Marketing Specialist roles in healthcare services and technology. They have a strong presence in the U.S., with offices in major cities.
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HNTB Corporation
Average Salary: $95,616
HNTB Corporation offers Marketing Specialist positions in architecture and engineering. They have offices across the U.S., focusing on infrastructure projects.
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Boston Scientific
Average Salary: $93,741
Boston Scientific provides Marketing Specialist jobs in the medical device industry. They operate globally, with key locations in the U.S., Europe, and Asia.
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Comcast
Average Salary: $92,001
Comcast offers Marketing Specialist roles in telecommunications and media. They have a strong presence in the U.S., with offices in major cities.
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U.S. Bank
Average Salary: $87,673
U.S. Bank provides Marketing Specialist positions in the banking and financial services sector. They have a nationwide presence in the U.S., with offices in major cities.
How to earn more as a Marketing Specialist?
A Marketing Specialist can increase their earnings by focusing on several key areas. One important factor is gaining specialized skills. This includes mastering digital marketing tools, data analytics, and content creation. These skills make a specialist more valuable to employers. Another factor is gaining experience in different marketing areas. This could be social media, email marketing, or SEO. Broad experience makes a specialist more versatile and attractive to potential employers.
Networking also plays a crucial role. Building relationships with other professionals can lead to job opportunities and salary increases. Attending industry events, joining professional groups, and connecting on LinkedIn can open doors. Certifications in areas like Google Analytics or HubSpot can boost credibility and earning potential. Finally, seeking out higher-level positions or roles with more responsibility can lead to higher pay. This includes roles like Marketing Manager or Director of Marketing. Each of these factors can help a Marketing Specialist earn more.
Consider these factors to increase earning potential:
- Gain specialized skills
- Gain experience in different marketing areas
- Network with other professionals
- Obtain certifications
- Seek higher-level positions
