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Salary

How much does a Marketing Strategist make?

The average salary for a Marketing Strategist is $94,099 per year in the US.

A Marketing Strategist plans and directs the marketing efforts of a company. They work to reach potential customers and promote the company’s products or services. This job often requires a creative mind and good communication skills. The salary for this role can vary based on experience, location, and the company. It also depends on the size of the organization and the industry.


On average, a Marketing Strategist makes about $94,099 a year. Here is how the earnings break down:

  • The lowest-earning 10% make less than $39,878 annually.
  • The next 10% earn between $39,878 and $57,207.
  • About 24% make between $57,207 and $74,537.
  • Half of all Marketing Strategists earn between $74,537 and $109,195.
  • The top 10% earn over $161,183 a year.

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What are the highest paying cities for a Marketing Strategist?

Marketing Strategists enjoy higher salaries in major cities. San Francisco, CA leads with the highest average salary at nearly $158,617. Washington, DC and Boston, MA also offer substantial compensation. Seeking these positions can offer competitive earnings in dynamic markets. Austin, TX and Los Angeles, CA provide solid pay scales as well. Minneapolis, MN and Columbus, OH present good opportunities for those willing to relocate.
Graph displaying highest paying cities salaries for Marketing Strategist jobs, highlighting San Francisco, CA with the highest at $158,617 and Chicago, IL with the lowest at $96,167.
  1. San Francisco, CA
    Average Salary: $158,617
    In San Francisco, professionals thrive in a tech-forward environment. Major companies like Salesforce and Google offer exciting marketing roles. The city's vibrant culture and networking opportunities make it ideal for strategists.
    Find Marketing Strategist jobs in San Francisco, CA


  2. Washington, DC
    Average Salary: $142,177
    Washington, DC, brings a unique blend of politics and business. Companies like Deloitte and Accenture value strong marketing strategies. The city's influence on policy and trends provides a dynamic work setting.
    Find Marketing Strategist jobs in Washington, DC


  3. Boston, MA
    Average Salary: $129,218
    Boston offers a rich mix of education and innovation. Firms such as Fidelity and Liberty Mutual seek skilled strategists. The city's historic charm and modern appeal create a unique work environment.
    Find Marketing Strategist jobs in Boston, MA


  4. Austin, TX
    Average Salary: $113,619
    Austin is known for its creativity and live music scene. Tech giants like Dell and Apple look for marketing talent. The city's fast-paced growth and vibrant community offer numerous opportunities.
    Find Marketing Strategist jobs in Austin, TX


  5. Los Angeles, CA
    Average Salary: $106,703
    Los Angeles provides a hub for entertainment and media. Companies like NBCUniversal and Disney hire strategists to reach wide audiences. The city's diverse culture enhances creative marketing strategies.
    Find Marketing Strategist jobs in Los Angeles, CA


  6. Minneapolis, MN
    Average Salary: $104,531
    Minneapolis offers a blend of corporate and natural beauty. Firms such as Target and U.S. Bank seek marketing expertise. The city's strong community and quality of life make it attractive for professionals.
    Find Marketing Strategist jobs in Minneapolis, MN


  7. Columbus, OH
    Average Salary: $100,748
    Columbus provides a balanced lifestyle with a growing tech scene. Companies like Nationwide and Huntington Bank hire strategists. The city's affordability and welcoming atmosphere are key draws.
    Find Marketing Strategist jobs in Columbus, OH


  8. Salt Lake City, UT
    Average Salary: $97,306
    Salt Lake City combines outdoor adventure with business. Companies like Zions Bank and Intermountain Healthcare seek marketing talent. The city's scenic beauty and community spirit enrich professional life.
    Find Marketing Strategist jobs in Salt Lake City, UT


  9. Houston, TX
    Average Salary: $96,939
    Houston offers a thriving energy sector and diverse economy. Firms like Shell and Baker Hughes hire strategists. The city's warm climate and strong business environment create a productive workplace.
    Find Marketing Strategist jobs in Houston, TX


  10. Chicago, IL
    Average Salary: $96,167
    Chicago provides a mix of history and innovation. Companies like McDonald's and United Airlines hire marketing strategists. The city's vibrant culture and economic strength make it a prime location.
    Find Marketing Strategist jobs in Chicago, IL

What are the best companies a Marketing Strategist can work for?

Companies like Huntington Bank, Google, Heartland Dental, and Merchants Bank offer competitive salaries for Marketing Strategists. Huntington Bank leads the way with an average salary of $122,027. Google and Heartland Dental follow closely with averages of $100,238 and $80,227, respectively. Merchants Bank provides a solid average of $62,460. Each of these companies values marketing and provides a chance for career growth.
Graph displaying best paying company salaries for Marketing Strategist jobs, highlighting Huntington Bank with the highest at $122,027 and Merchants Bank with the lowest at $62,460.
  1. Huntington Bank
    Average Salary: $122,027
    Huntington Bank offers exciting opportunities for Marketing Strategists. They focus on creating impactful marketing plans. Huntington operates across multiple locations in the Midwest and East Coast.


  2. Google
    Average Salary: $100,238
    At Google, Marketing Strategists play a key role in shaping digital marketing. They work on innovative campaigns worldwide. Google's headquarters are in California, with offices in many cities.


  3. Heartland Dental
    Average Salary: $80,227
    Heartland Dental provides a unique environment for Marketing Strategists. They develop strategies to enhance dental services marketing. The company has locations across several states.


  4. Merchants Bank
    Average Salary: $62,460
    Merchants Bank values strong marketing strategies. They focus on community engagement and financial services. The bank operates in various cities in the Midwest.

How to earn more as a Marketing Strategist?

A Marketing Strategist holds a key role in boosting a company’s visibility and sales. This position offers excellent opportunities to increase income through various means. Aspiring strategists can leverage specific factors to enhance their earning potential. These elements not only improve job performance but also create pathways for higher earnings.

Here are five critical factors to consider:

  • Gain specialized skills: Acquire certifications in digital marketing, data analytics, or SEO. These skills make a strategist more valuable.
  • Expand experience: Working with diverse industries can open up high-paying job opportunities. Broad experience leads to higher salaries.
  • Network effectively: Build connections with other professionals. Networking can lead to job referrals and higher-paying roles.
  • Embrace technology: Stay updated with the latest marketing tools and software. Proficiency in these can make a strategist more efficient and attractive to employers.
  • Focus on results: Highlight successful campaigns that show measurable outcomes. This demonstrates the ability to drive business growth and justify higher pay.

By focusing on these factors, a Marketing Strategist can position themselves for better-paying opportunities. Specialization, experience, networking, technology skills, and results-driven approaches all contribute to higher earnings. Pursuing these areas with dedication leads to professional growth and financial success.

Currently 74 Marketing Strategist job openings, nationwide.

How's the job market for a Marketing Strategist in the US?

Learn what a Marketing Strategist does, how to become one, and understand the job outlook. Get simple steps to start your career as a Marketing Strategist today.
Position
Overview
Marketing Strategist
74 Job Openings