How much does a Retail Assistant Manager make?
A Retail Assistant Manager plays a key role in managing the day-to-day operations of a retail store. This role comes with a salary that reflects the level of responsibility it entails. On average, a Retail Assistant Manager earns about $38,690 per year. This figure represents a blend of salaries across various retail settings, including those in urban and suburban areas.
The salary can vary based on several factors. These factors include the size of the retail store, the location, and the overall performance of the business. In some cases, those in larger cities or high-cost areas may see salaries on the higher end of the spectrum. For instance, Retail Assistant Managers in metropolitan areas may earn more than the average. Those in smaller towns might see salaries closer to the lower end of the average.
To break it down further, here is a simple breakdown of the salary distribution:
- The lowest 10% earn about $28,000
- The next 20% earn around $30,960
- The middle 20% earn roughly $33,920
- The fourth 20% earn approximately $36,880
- The top 20% earn up to $60,560
What are the highest paying cities for a Retail Assistant Manager?

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San Francisco, CA
Average Salary: $52,542
In San Francisco, retail thrives in high-end stores and bustling malls. Working here means managing staff and ensuring customer satisfaction in luxury brands. Opportunities exist with major retailers like Macy's and Nordstrom.
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San Diego, CA
Average Salary: $51,477
San Diego offers a vibrant retail scene with a mix of national and local stores. Assistant managers here enjoy a lively atmosphere with a focus on customer service. Popular employers include Target and Whole Foods.
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Seattle, WA
Average Salary: $50,740
Seattle's retail market is dynamic, with a focus on tech and fashion. Working here means adapting to a fast-paced environment. Companies like REI and Nordstrom provide great career opportunities.
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San Jose, CA
Average Salary: $49,732
San Jose, known as the heart of Silicon Valley, has a unique retail landscape. Assistant managers here handle tech-related stores and boutiques. Companies such as Apple and Ross Stores are prominent employers.
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Worcester, MA
Average Salary: $48,976
In Worcester, the retail market is growing, offering a mix of local and chain stores. This city values community involvement. Working here means engaging with a loyal customer base at stores like Walmart and Target.
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Washington, DC
Average Salary: $48,343
Washington, DC, boasts a diverse retail scene with both political and lifestyle stores. Assistant managers here benefit from a steady stream of tourists and business professionals. Companies like Urban Outfitters and H&M are well-known.
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Manchester, NH
Average Salary: $47,673
Manchester provides a balanced retail environment with shopping malls and independent stores. Working here means creating a welcoming atmosphere for customers. Stores like Best Buy and Lowe's offer promising career paths.
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Denver, CO
Average Salary: $47,216
Denver's retail market is vibrant, with a mix of outdoor and urban stores. Assistant managers here enjoy a laid-back atmosphere with beautiful surroundings. Companies like Dick's Sporting Goods and REI are popular employers.
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Santa Rosa, CA
Average Salary: $46,452
Santa Rosa offers a charming retail scene with a mix of wineries and local shops. Working here means providing excellent service in a close-knit community. Retailers like Nordstrom Rack and Apple provide great opportunities.
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Los Angeles, CA
Average Salary: $46,162
Los Angeles has a bustling retail market, known for its entertainment and fashion. Assistant managers here manage a fast-paced environment. Working with companies like Forever 21 and H&M offers exciting career prospects.
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What are the best companies a Retail Assistant Manager can work for?

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Bob's Discount Furniture
Average Salary: $62,561
Bob's Discount Furniture values its retail team members. The company has many stores across the United States, giving job seekers plenty of options for locations.
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Total Wine & More
Average Salary: $62,511
Total Wine & More has a great culture for retail team members. With locations across the United States, there are many opportunities for job seekers.
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Evergreen Goodwill
Average Salary: $58,215
Evergreen Goodwill provides a positive environment for its team members. The company operates in Washington, Oregon, Idaho, and Alaska, giving job seekers plenty of opportunities to explore.
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Belle Tire
Average Salary: $54,297
Belle Tire has a strong track record of supporting its team members. With locations across Michigan, job seekers can find a position near them.
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Pet Food Express
Average Salary: $51,192
Pet Food Express values its team members and their contributions. The company has locations in California, Nevada, and Arizona, giving job seekers many opportunities.
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Verizon
Average Salary: $49,665
Verizon offers a positive work environment for its retail team members. With locations across the United States, job seekers can find a position near them.
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Woodforest National Bank
Average Salary: $49,440
Woodforest National Bank values its team members and offers a positive work environment. The company has locations across the United States, providing many opportunities for job seekers.
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FedEx Office
Average Salary: $48,316
FedEx Office offers a positive work environment for its team members. The company has locations across the United States, providing many opportunities for job seekers.
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Goodwill of Silicon Valley
Average Salary: $47,250
Goodwill of Silicon Valley values its team members and provides a positive work environment. The company operates in California, giving job seekers plenty of opportunities to explore.
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Goodwill Central Texas
Average Salary: $46,361
Goodwill Central Texas values its team members and offers a positive work environment. The company operates in Texas, giving job seekers plenty of opportunities to explore.
How to earn more as a Retail Assistant Manager?
To earn more as a Retail Assistant Manager, focus on developing key skills and experiences that can lead to higher pay and opportunities for advancement. This role involves overseeing store operations, managing staff, and ensuring a positive customer experience. By mastering these areas, an assistant manager can demonstrate value and position themselves for higher earnings.
Consider the following factors to increase earning potential:
- Customer Service Skills: Enhance customer service skills to improve the shopping experience. This leads to higher sales and customer satisfaction, which can increase earnings.
- Sales Performance: Meet and exceed sales targets. Strong sales performance can lead to bonuses and higher wages.
- Staff Management: Develop strong leadership and management skills. Effective management of the team can boost productivity and improve overall store performance.
- Inventory Management: Improve inventory management to reduce losses and increase profitability. Effective management can lead to higher earnings.
- Professional Development: Pursue additional training and certifications. This shows dedication to the role and can open up higher-paying positions.



