How much does a Retail Assistant Manager make?
A Retail Assistant Manager plays a key role in the smooth operation of a retail store. This role involves overseeing daily store activities, managing staff, and ensuring customer satisfaction. People in this job often see a decent income. The average yearly salary for a Retail Assistant Manager stands at around $38,818.
Salary for this position can vary based on experience and location. The table below shows how salaries can differ across different levels of experience:
- Entry-level positions: $28,000
- Early career: $31,066
- Mid-career: $34,133
- Experienced: $37,199
- Senior level: $40,265
- Late career: $43,332
- High experience: $46,398
- Highly experienced: $49,465
- Top experience: $52,531
- Expert: $55,597
- Top expert: $58,664
- Master: $61,730
What are the highest paying cities for a Retail Assistant Manager?

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San Diego, CA
Average Salary: $52,708
San Diego offers a lively environment for those managing retail teams. With sunny weather and a growing economy, working in retail here can be enjoyable. Companies like Target and Whole Foods provide great opportunities to lead and grow.
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San Francisco, CA
Average Salary: $52,265
In San Francisco, retail leaders manage stores in a vibrant, tech-driven city. The high cost of living means a higher salary, which is attractive. Major employers such as Macy's and Apple offer dynamic work environments.
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Seattle, WA
Average Salary: $50,427
Seattle’s retail scene is energetic, with a mix of coffee culture and fashion. Managing a team here means dealing with a diverse customer base. Stores like Nordstrom and REI provide excellent leadership opportunities.
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Worcester, MA
Average Salary: $50,062
Worcester has a strong community feel with a mix of traditional and modern retail spaces. Leading teams here means fostering a loyal customer base. Companies such as Kohl's and JCPenney offer solid career growth.
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San Jose, CA
Average Salary: $48,989
San Jose’s tech-centric environment influences its retail sector. Working here means managing with a tech-savvy mindset. Retailers like Best Buy and Gap provide cutting-edge opportunities.
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Manchester, NH
Average Salary: $47,541
Manchester offers a friendly, family-oriented retail environment. It’s a place where team leaders can build strong relationships. Stores like Walmart and Staples provide steady growth and development.
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Washington, DC
Average Salary: $47,359
In Washington, DC, retail management means dealing with a diverse and dynamic population. Working here offers opportunities to influence trends. Retailers like Urban Outfitters and H&M offer exciting career paths.
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Denver, CO
Average Salary: $46,816
Denver’s retail scene is vibrant and growing, with a strong outdoor culture. Managing teams here means enjoying the beautiful outdoors. Companies like Dick’s Sporting Goods and REI provide fulfilling work experiences.
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Santa Rosa, CA
Average Salary: $46,484
Santa Rosa offers a laid-back yet thriving retail environment. It’s a great place for team leaders to grow and innovate. Local stores like Safeway and Home Depot offer robust career opportunities.
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Los Angeles, CA
Average Salary: $46,240
Los Angeles is a bustling retail hub with a diverse customer base. Working here means managing in a fast-paced environment. Major retailers like Target and Macy’s offer exciting leadership roles.
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What are the best companies a Retail Assistant Manager can work for?

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Total Wine & More
Average Salary: $63,037
Total Wine & More offers exciting opportunities for Retail Assistant Managers. These managers work at various locations across the United States. They oversee daily store operations and ensure customers have a great shopping experience. Total Wine & More is known for its strong company culture and benefits.
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Bob's Discount Furniture
Average Salary: $62,390
At Bob's Discount Furniture, Retail Assistant Managers play a key role in running the store. The company has many locations in the Midwest and Southern United States. Managers work closely with the team to provide excellent customer service and manage inventory. Bob’s values teamwork and employee development.
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Evergreen Goodwill
Average Salary: $58,358
Evergreen Goodwill offers a meaningful role for Retail Assistant Managers. This nonprofit operates thrift stores in several states, including Washington, Oregon, and Idaho. Managers support community initiatives and ensure stores run smoothly. It's a great choice for those who value social impact.
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Belle Tire
Average Salary: $57,436
Belle Tire provides opportunities for Retail Assistant Managers in automotive services. With locations in Michigan, they focus on tire sales and automotive care. Managers oversee staff and ensure customer satisfaction. Belle Tire is known for its family-friendly environment and employee benefits.
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Pet Food Express
Average Salary: $51,029
Pet Food Express has openings for Retail Assistant Managers at their pet supply stores. They have locations in the Midwest and Southern United States. Managers manage staff and inventory to provide the best service to pet owners. Pet Food Express emphasizes a fun and family-oriented atmosphere.
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Verizon
Average Salary: $50,186
Verizon offers opportunities for Retail Assistant Managers in their retail stores. They have numerous locations across the country. Managers oversee store operations and help customers with their needs. Verizon values innovation and employee growth.
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Woodforest National Bank
Average Salary: $49,440
Woodforest National Bank has positions for Retail Assistant Managers in their branches. They have locations in the Southern and Midwestern United States. Managers help customers with banking services and manage the branch team. The company focuses on financial inclusion and employee development.
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FedEx Office
Average Salary: $48,025
FedEx Office provides openings for Retail Assistant Managers in their print and ship centers. They have many locations across the United States. Managers ensure smooth operations and provide excellent customer service. FedEx Office is known for its supportive work environment and opportunities for advancement.
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Goodwill Central Texas
Average Salary: $46,265
Goodwill Central Texas offers roles for Retail Assistant Managers at their thrift stores. They operate in Texas. Managers support community outreach and ensure stores run efficiently. Goodwill Central Texas values social responsibility and employee well-being.
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T-Mobile Premium Retailer | GP Mobile
Average Salary: $46,024
T-Mobile Premium Retailer | GP Mobile has positions for Retail Assistant Managers at their stores. They have locations in the Midwest and Southern United States. Managers help customers with their mobile needs and manage store operations. The company focuses on providing excellent customer service and a positive work environment.
How to earn more as a Retail Assistant Manager?
In the role of a Retail Assistant Manager, there are several strategies to increase earnings. Increasing salary and benefits often relies on a combination of skills, experience, and proactive steps. A focus on these areas can lead to promotions and higher pay.
First, gaining experience is key. Retailers often promote from within. Those who show dedication and a strong work ethic can earn higher positions. Experience in various aspects of retail management, such as inventory control and customer service, provides a solid foundation. Networking with current managers can also lead to job openings and promotions. Building relationships with colleagues and supervisors creates a supportive work environment and opens doors to higher-paying roles.
To further increase earning potential, consider the following factors:
- Gain relevant certifications and skills.
- Seek higher-responsibility roles within the company.
- Network with industry professionals.
- Stay updated with industry trends.
- Manage and improve store performance.



