How much does a Retail Store Manager make?
A Retail Store Manager can expect a rewarding salary. On average, Retail Store Managers earn about $50,993 a year. This figure may change based on experience, the company, and the store's location.
The salary for Retail Store Managers varies. The lowest-paid managers earn around $30,000, while the top-paid can make over $91,000. Most managers fall somewhere in the middle. A common salary range falls between $40,000 and $60,000. Experience and performance can help boost earnings. Managers who work in high-cost areas may also see higher pay. For those interested in this career, there is good potential for growth and earnings.
What are the highest paying cities for a Retail Store Manager?

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Hartford, CT
Average Salary: $79,696
In Hartford, managing a store means overseeing sales and customer service. With major businesses like Target and Lowe's, job seekers can find rewarding opportunities. The city offers a mix of urban and suburban environments to enjoy.
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Seattle, WA
Average Salary: $65,436
Seattle provides a dynamic retail market. Managers here work with both local and national brands. The city's tech-savvy culture and diverse population create a vibrant shopping atmosphere.
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Boston, MA
Average Salary: $64,620
Boston offers a historic charm with modern retail trends. Managers here can work for well-known brands like Macy's and JCPenney. The city's rich culture and education scene add to the professional experience.
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New Haven, CT
Average Salary: $63,109
New Haven is a college town with a growing retail scene. Managers can find roles with a mix of local and chain stores. The vibrant community and student population bring unique shopping experiences.
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Stamford, CT
Average Salary: $62,673
Stamford offers a bustling retail environment. Managers can find jobs with companies like Starbucks and H&M. The city’s proximity to New York City adds to the dynamic job market.
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San Francisco, CA
Average Salary: $61,924
San Francisco's retail scene is diverse and cutting-edge. Managers here can work with tech companies and high-end brands. The city's innovation and cultural diversity create exciting retail opportunities.
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Vallejo, CA
Average Salary: $61,522
Vallejo provides a smaller-city feel with a strong retail presence. Managers can find roles with a mix of local businesses and larger chains. The scenic waterfront and military history add to the city’s charm.
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Minneapolis, MN
Average Salary: $60,255
Minneapolis offers a blend of urban and suburban retail markets. Managers can work with companies like Best Buy and Ulta Beauty. The city’s vibrant arts scene and outdoor activities provide a balanced lifestyle.
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Santa Rosa, CA
Average Salary: $60,149
Santa Rosa provides a laid-back atmosphere with a strong retail presence. Managers can find jobs with a mix of local and regional brands. The city’s wine country setting offers a unique shopping experience.
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Stockton, CA
Average Salary: $60,106
Stockton offers a growing retail market with opportunities for managers. Companies like Walmart and Kohl's are present. The city's warm climate and community spirit create a welcoming work environment.
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What are the best companies a Retail Store Manager can work for?

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AutoNation
Average Salary: $140,902
AutoNation offers rewarding career opportunities for Retail Store Managers. They operate over 250 auto dealerships across the country, providing a wide array of retail and service opportunities. A Retail Store Manager here gains experience in a fast-paced environment.
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Ruppert Companies
Average Salary: $123,400
Ruppert Companies, with over 200 years of experience, provides Retail Store Managers with dynamic roles. They manage retail operations in several states, offering diverse experiences and growth opportunities. They focus on building strong teams and customer relations.
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Aluminum Precision Products
Average Salary: $112,500
At Aluminum Precision Products, Retail Store Managers work in a specialized market. This company operates several locations across the nation, focusing on precision and quality. Their managers lead dynamic teams and handle both retail and customer service responsibilities.
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XPO
Average Salary: $111,286
XPO is a global leader in logistics. Retail Store Managers work in over 1,000 locations, ensuring smooth operations. They manage inventory and staff, ensuring customer satisfaction. This role provides a chance to work in a high-growth industry.
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Total Wine & More
Average Salary: $108,299
With over 300 locations, Total Wine & More provides exciting opportunities for Retail Store Managers. They focus on wine and spirits sales, offering a unique retail experience. Managers here enjoy a dynamic work environment with great benefits.
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Randstad
Average Salary: $97,868
Randstad, a global HR services company, offers various roles for Retail Store Managers. They operate in multiple locations, providing diverse experiences. Managers here focus on staffing, training, and store operations, ensuring smooth business processes.
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PrimeFlight Aviation
Average Salary: $97,031
PrimeFlight Aviation operates in several locations, providing Retail Store Managers with unique challenges. They focus on aviation services, offering a specialized retail environment. Managers here lead teams and ensure high customer satisfaction.
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Avis Budget Group
Average Salary: $91,944
Avis Budget Group offers diverse opportunities for Retail Store Managers. They operate over 5,400 locations worldwide, providing a dynamic work environment. Managers here manage rental services, staff, and customer interactions, ensuring smooth operations.
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Work World
Average Salary: $91,575
Work World provides Retail Store Managers with exciting roles in over 300 locations. They focus on providing work apparel and safety gear, offering a niche retail experience. Managers here focus on customer service and inventory management.
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AT&T | MWT, Inc
Average Salary: $86,617
AT&T | MWT, Inc offers Retail Store Managers opportunities in over 1,000 locations. They focus on telecommunications services, providing a unique retail experience. Managers here oversee store operations, staff, and customer service, ensuring high satisfaction.
How to earn more as a Retail Store Manager?
Retail Store Managers have the opportunity to earn more by focusing on specific factors that impact their performance and the overall success of the store. Achieving higher earnings requires dedication, skill, and an understanding of what drives profitability and customer satisfaction. Managers who excel in certain areas often find themselves with more opportunities for advancement and higher salaries.
Key factors include developing strong leadership skills, managing inventory effectively, creating a positive work environment, maintaining high customer service standards, and increasing sales through strategic marketing. Each of these factors plays a crucial role in the success of a retail store and can lead to increased earnings for the manager.
An effective Retail Store Manager must lead by example and inspire the team. Building a cohesive and motivated team can boost productivity and reduce turnover, which in turn can increase profits. Proper inventory management ensures that the store has the right products at the right time, minimizing stockouts and overstock situations. Creating a positive work environment fosters loyalty and reduces absenteeism, leading to smoother operations. High customer service standards attract repeat business and positive reviews, which can drive sales. Finally, implementing strategic marketing initiatives can increase foot traffic and sales, directly impacting the manager's performance metrics and potential for higher earnings.
- Develop strong leadership skills
- Manage inventory effectively
- Create a positive work environment
- Maintain high customer service standards
- Increase sales through strategic marketing



