How much does a Store Manager make?
A Store Manager plays a key role in running a retail store. They oversee daily operations, manage staff, and ensure customer satisfaction. This important job comes with a good salary. On average, Store Managers earn about $41,217 a year. This figure can vary based on experience, location, and the size of the store.
Store Managers often see their earnings increase with more experience. For example, those with a few years under their belt may earn closer to $35,000. As they gain more skills and responsibilities, salaries can rise to over $50,000. Some top-performing managers in larger stores or high-cost areas can even earn more than $60,000 annually. This range shows that there are good opportunities for growth in this career.
What are the highest paying cities for a Store Manager?

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San Francisco, CA
Average Salary: $55,395
In San Francisco, managing a store means navigating a bustling urban environment. With high foot traffic and diverse shopping needs, it's a dynamic role. Many prominent companies operate here, offering a variety of products and services.
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Seattle, WA
Average Salary: $52,404
Seattle offers a unique retail experience with its vibrant culture and tech-savvy population. Managing a store here involves understanding the local market and catering to a diverse customer base. The city's tech scene adds an interesting dimension to retail management.
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Santa Rosa, CA
Average Salary: $51,454
Santa Rosa provides a more relaxed yet rewarding environment for store management. The city's focus on quality of life makes it a great place to work. Local businesses thrive here, offering a variety of shopping experiences.
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Boston, MA
Average Salary: $50,017
Boston's rich history and academic presence create a unique retail landscape. Managing a store here involves engaging with a diverse and knowledgeable customer base. The city's vibrant culture and events add to the dynamic work environment.
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Washington, DC
Average Salary: $49,859
In Washington, DC, managing a store means being part of a political and cultural hub. The city's diverse population offers a wide range of shopping needs. The presence of many government and corporate offices adds to the unique retail environment.
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Fort Collins, CO
Average Salary: $49,435
Fort Collins offers a laid-back yet vibrant atmosphere for store management. The city's focus on outdoor activities and education creates a unique customer base. Local businesses thrive here, offering a variety of shopping experiences.
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San Jose, CA
Average Salary: $49,284
San Jose, at the heart of Silicon Valley, offers a tech-driven retail environment. Managing a store here involves understanding the needs of a tech-savvy population. The city's diverse culture and growing economy add to the dynamic work setting.
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Fresno, CA
Average Salary: $48,846
Fresno provides a warm and welcoming environment for store management. The city's agricultural roots and growing economy create a unique shopping experience. Local businesses thrive here, offering a variety of products and services.
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San Diego, CA
Average Salary: $48,091
San Diego offers a sunny and vibrant environment for store management. The city's diverse culture and beautiful beaches create a unique shopping experience. Local businesses thrive here, offering a variety of products and services.
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Bend, OR
Average Salary: $47,934
Bend offers a serene and picturesque environment for store management. The city's focus on outdoor activities and quality of life creates a unique shopping experience. Local businesses thrive here, offering a variety of products and services.
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What are the best companies a Store Manager can work for?

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Bray and Scarff
Average Salary: $100,000
Bray and Scarff offers Store Manager positions with a competitive salary. They are a well-known company in the retail industry, operating in various locations. Their managers oversee store operations, manage staff, and ensure customer satisfaction.
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WinCo Foods
Average Salary: $88,102
WinCo Foods provides a solid salary for Store Managers. This company operates in the western United States. Store Managers here focus on inventory management, staff training, and maintaining store standards.
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Primark
Average Salary: $85,619
Primark offers Store Manager roles with a good salary. They have stores across the UK and other countries. Managers here handle daily operations, staff supervision, and customer service.
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Whole Foods Market
Average Salary: $84,147
Whole Foods Market provides a competitive salary for Store Managers. They operate in many locations across the United States. Managers here ensure the store runs smoothly, manage staff, and maintain product quality.
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The Save Mart Companies
Average Salary: $83,699
The Save Mart Companies offers Store Manager positions with a good salary. They have stores in California and Nevada. Managers here oversee store operations, manage staff, and ensure customer satisfaction.
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Nike
Average Salary: $83,367
Nike provides a competitive salary for Store Managers. They have stores worldwide. Managers here focus on sales, customer service, and maintaining a positive store environment.
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Stress Free Auto Care
Average Salary: $80,000
Stress Free Auto Care offers Store Manager positions with a solid salary. They operate in various locations. Managers here oversee daily operations, manage staff, and ensure customer satisfaction.
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Kohl's
Average Salary: $79,542
Kohl's provides a good salary for Store Managers. They have stores across the United States. Managers here focus on sales, customer service, and maintaining store standards.
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Mollie Stone's Markets
Average Salary: $79,196
Mollie Stone's Markets offers Store Manager positions with a good salary. They operate in California. Managers here oversee store operations, manage staff, and ensure customer satisfaction.
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Mattress Firm
Average Salary: $76,368
Mattress Firm provides a solid salary for Store Managers. They have stores across the United States. Managers here focus on sales, customer service, and maintaining store standards.
How to earn more as a Store Manager?
A Store Manager plays a key role in the success of a retail business. This position requires a blend of leadership, customer service, and sales skills. To increase earnings in this role, several factors can make a significant difference. By focusing on these areas, a Store Manager can enhance their performance and potentially earn more.
First, mastering the art of sales is crucial. A Store Manager who understands sales strategies and can motivate their team to meet targets often sees higher earnings. This includes setting clear goals, training staff on sales techniques, and analyzing sales data to improve performance. Second, excellent customer service skills can lead to higher sales and customer loyalty. By creating a welcoming environment and resolving issues quickly, a Store Manager can boost the store's reputation and sales figures. Third, effective inventory management ensures that the store has the right products at the right time. This reduces waste and increases profitability. Fourth, strong leadership skills help in managing and motivating the team. A Store Manager who can lead by example and foster a positive work environment often sees higher productivity and better performance. Lastly, continuous learning and staying updated with industry trends can provide a competitive edge. Attending workshops, reading industry publications, and networking with other professionals can open up new opportunities for advancement and higher pay.
By focusing on these areas, a Store Manager can improve their performance and potentially earn more. Here are five key factors to consider:
- Sales Mastery
- Customer Service Excellence
- Inventory Management
- Leadership Skills
- Continuous Learning



