How much does a General Manager make in Traverse City, MI?
In Traverse City, MI, General Managers often enjoy competitive salaries. On average, these professionals earn around $60,071 each year. This is slightly below the national average, but the cost of living in Traverse City is also relatively low. This can make for a good balance in overall earnings and living expenses.
General Managers in this area can expect to earn between $41,350 and $100,000 annually. Most positions fall within the middle of this range, around $52,000 to $73,000. A General Manager's salary can grow with experience, industry knowledge, and the size of the company they manage. Factors like performance and additional responsibilities can also affect pay.
What are the highest paying cities for a General Manager near Traverse City, MI?

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Petoskey, MI
Average Salary: $64,696
Working in Petoskey offers a blend of small-town charm and access to big market opportunities. Petoskey's tourism industry thrives in summer, making it an exciting place for those in the hospitality and service sectors. Companies like Little Traverse Bay Bands of Odawa Indians often seek strong leaders to manage their operations.
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Birch Run, MI
Average Salary: $63,238
Birch Run provides a tranquil environment ideal for managing a business. The local economy benefits from nearby major roads, which boost retail and services. Birch Run Premier Outlets and other businesses often look for capable managers to oversee their daily operations.
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Cadillac, MI
Average Salary: $58,426
Cadillac offers a historic charm with a vibrant community spirit. Managing a business here means leading in a place that values tradition and growth. Companies such as the Cadillac Municipal Airport rely on skilled managers to ensure smooth operations.
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Kalkaska, MI
Average Salary: $57,815
Kalkaska features a picturesque setting that attracts outdoor enthusiasts. Those managing businesses here enjoy a unique market with a focus on tourism and recreation. Kalkaska Area Schools and local hotels often seek experienced leaders to guide their teams.
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Charlevoix, MI
Average Salary: $49,283
Charlevoix boasts stunning natural beauty and a strong sense of community. Managing a business in Charlevoix means being part of a tight-knit area with a growing visitor industry. Local businesses often look for dynamic managers who can handle seasonal peaks in tourism.
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What are the best paying companies for a General Manager in Traverse City, MI?

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Gerber Collision & Glass
Average Salary: $102,500
Gerber Collision & Glass is a well-established company with locations across the country, including Traverse City, MI. Here, General Managers oversee the day-to-day operations, ensuring customer satisfaction and team efficiency. They work to maintain high standards for the repair and maintenance of vehicles, coordinating repairs with skilled technicians and managing the business's financial aspects.
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Bob Evans Restaurants
Average Salary: $70,500
Bob Evans Restaurants is a family-friendly chain with locations in Traverse City, MI. General Managers here lead a team of employees to provide excellent customer service and manage kitchen operations. They are responsible for ensuring the restaurant runs smoothly and meets quality standards, maintaining inventory and overseeing shifts.
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Culver's
Average Salary: $60,000
Culver's is a fast-casual restaurant chain with a presence in Traverse City, MI. General Managers at Culver's handle the daily operations, ensuring customer satisfaction through high-quality food and service. They manage staff, maintain the cleanliness of the restaurant, and handle ordering and inventory.
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Panera Bread
Average Salary: $50,480
Panera Bread is a bakery-café with multiple locations, including Traverse City, MI. General Managers oversee daily operations, ensuring a welcoming atmosphere for customers and maintaining high standards in food preparation and service. They supervise staff, handle customer feedback, and work to keep the restaurant running smoothly.
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Denny's
Average Salary: $50,446
Denny's is a well-known restaurant chain with various locations, including Traverse City, MI. General Managers at Denny's manage the restaurant’s operations, including staff supervision, customer service, and food preparation. They ensure the restaurant meets the brand's standards and maintains a high level of service.
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Hampton by Hilton
Average Salary: $41,317
Hampton by Hilton is a hospitality company with hotels in Traverse City, MI. General Managers at Hampton by Hilton are in charge of overseeing hotel operations, ensuring guest satisfaction, and managing staff. They handle everything from guest check-ins to maintaining the hotel’s facilities.
What are the best paying General Manager related jobs in Traverse City, MI?

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Chief Operating Officer
Average Salary: $118,687
This role oversees daily operations and helps set business goals. It works closely with other executives. It aims to boost efficiency and profitability. Companies like Traverse City Brewing Company often look for such leaders.
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Finance Manager
Average Salary: $90,156
This position handles the company’s finances. It prepares budgets and financial reports. It also ensures compliance with laws and regulations. Local firms, such as Cherry Republic, seek strong finance managers.
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Sales Manager
Average Salary: $83,519
This role leads the sales team. It sets sales targets and develops strategies. It also trains staff and monitors performance. At companies like Cherry Republic, sales managers play a key role in growth.
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Director of Operations
Average Salary: $78,750
This position oversees all business operations. It ensures smooth daily activities. It also implements policies and procedures. Many local businesses, such as North Coast Retreat, look for skilled directors of operations.
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Regional Manager
Average Salary: $76,045
This role manages multiple locations or regions. It ensures all areas meet company goals. It coordinates activities across different sites. Companies with a regional presence often seek experienced regional managers.
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Supply Chain Manager
Average Salary: $72,593
This position oversees the supply chain process. It ensures timely delivery of goods and services. It also manages logistics and inventory. Companies like Cherry Republic rely on supply chain managers to keep operations running.
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Account Manager
Average Salary: $70,795
This role manages client relationships. It handles accounts and ensures customer satisfaction. It also works to retain and grow business. Local businesses often seek account managers to maintain strong client ties.
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Marketing Manager
Average Salary: $70,069
This position develops marketing strategies. It oversees advertising and promotions. It also analyzes market trends. Companies, such as Cherry Republic, need skilled marketers to drive business.
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Facility Manager
Average Salary: $69,600
This role manages company facilities. It ensures buildings are safe and functional. It also oversees maintenance and security. Businesses, like North Coast Retreat, look for experienced facility managers.
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Branch Manager
Average Salary: $64,842
This position leads a specific branch of the company. It ensures branch operations run smoothly. It also trains staff and handles customer service. Local branches often seek qualified branch managers.
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